CCCP

CCCP started as a production agency, but quickly found out that they could easily vertically integrate advertising in their business model. Within no time CCCP has become a grown up full service agency. It can still be recognized by its fresh, cheeky and unorthodox advertising. Especially for Hema (Dutch, low cost department store) CCCP made some outstanding creative work. A 2008 viral on Hema’s website generated 10 million hits, won a Dutch Design Award and the prestigious Webby Award. They also made one of the best virals of all time for Hi-Tec, which won every possible award. Staying true to their roots as production agency, they still make TV programs.

Recent posts about CCCP

Jan-Willem de Man ‘y’ Frenkel Schönfeld

The only resemblance between this film and creative team Jan-Willem de Man (art) & Frenkel Schönfeld (copy) is that they have brown and blond hair respectively and did meet in Nerja, close to Malaga in Spain, around April 2001. Oh, and they are both very fond of Spain. When we asked Schönfeld, did you really… More.

Talent of the Month

The Slogan Station

Yesterday CCCP launched the Slogancentrale (‘slogan station’), a shop-in-shop that creates slogans. Simple as that. The concept jumps in the gap between small businesses and the price and complexity of hiring a full service agency. It feels slightly similar to the crowd sourcing logo platforms that pop up everywhere. The mini agency is an initiative of… More.

News

The sound of silence

Impact-wise this film is quite similar to the previous Amnesty International commercial we featured on this blog last summer – ‘Hooded.’ This one leans heavier on the confronting and almost poetic (“the silence whispers in your ear at night”) copy. If the rotten smell, the thirst, and even the bruises and cigarette burns become your allies,… More.

Ad of the Month

Das Hund

Another very fine piece of advertising by DDB for Volkswagen. A dog mimicking a Volkswagen. Nothing more, nothing less. But with viral potential galore. They better makes some space on their award shelves… Directed by Mattias Schut (CZAR), shot by Mark Bliss, sound by The Ambassadors, and music by Sizzer.

Reviews

Naturalis’ grand collection of organisms

This film reminded us of the animation quite recently created by CCCP for the Scheepvaart museum. Both are similar styled, both promote a museum, and both use the same voice-over. Apart from that the film is of course making the museum look quite attractive. And we didn’t know that Naturalis owns one of the world largest collections… More.

Reviews

A website take-over with impact

Beginning of this month we wrote about a viral – if we may – for the Amsterdam Maritime (‘Scheepvaart’) museum; “No Facebook without the Dutch” it was dubbed. Apparently – and wisely – all of the museum’s budget goes towards online, cause last week we encountered yet another great piece of digital advertising; a site… More.

Ad of the Month

Little bottle, great animation

This animated trailer promotes a beautifully made interactive new website, created by SuperHeroes, tells the story of Yakult. If we wouldn’t be skeptical about probiotics, we’d start loving Yakult right away – according to evidenced based science probiotics do more or less the same as normal yoghurt, which is probably why the word Yakult is… More.

Reviews

Complicated as a concept

We don’t like brands telling complicated stories – complicated is usually born out of a bad idea. The exception to the rule, though, is complicated as a concept in itself. When for example complicated is an excuse to create something that should go viral, it might just work. Take this nicely executed online film “No… More.

Reviews

Nike’s ‘Write the future’ wins gold in Cyber

Finally, Amsterdam wins its first golden Lion – in cyber. Nike’s ‘Write the future’, created by Wieden+Kennedy has already won a truckload of prizes, but winning in Cannes, is the cherry on top, of course. The campaign won in cyber, because it used social media very effectively; the film received 40 million online views. And… More.

News

Hi-Tec’s Liquid Mountaineering Game

The Liquid Mountaineering viral for Hi-Tec, conceived by CCCP is already legendary. So what’s next? The Hi-Tec “Infinity Run“, a game also conceived by CCCP and built by Soepel. The game lets you run on water and also has an in-game shop, which is apparently fairly unique. Once you enter the game, you only need… More.

Reviews

Boondoggle and KLM surprise at SpinAwards

Last Thursday the SpinAwards were divided between the top digital agencies in the Netherlands and Belgium. In ‘Online’ there were two golden awards; ‘Philips wake up the town’ (A fantastic concept by Tribal DDB) and ‘Hi-Tec Liquid Mountaineering’ (a very strongly executed viral by CCCP – judged as the best mockumentary of 2010 by Adage).… More.

News

328 Stories also does Christmas stories

We were hoping to get some quiet days around Christmas, but our inbox is overflowing with X-mas cards. Fortunately though, most of them are made to show off creativity and skill. This one for example, created by production agency 328 Stories – formerly known as Christel Palace. It was conceived by Jan-Willem de Man and… More.

News

Jesus hiking, sponsored by Hi-Tec Sports

Just when we thought that virals were a bit passé, we came across this fellow, made by CCCP. It’s a mockumentary about ‘liquid mountaineering’. The video tries to sell waterproof trainers from Hi-Tec, a British sports brand. It has been viewed 4.5 million times in one month. The Sunday Times – for what it’s worth… More.

Reviews

World’s largest website!

Smart idea by CCCP. They’re building the world’s largest website for Natuurmonumenten (‘nature monuments’). It is called ‘make a meter’. Natuurmonumenten is an organization that privately buys pieces of land in the Netherlands to let nature (more or less) take its own course and prevent it from being built on. A very sympathetic organization. As… More.

Reviews