CCCP started as a production agency, but quickly found out that they could easily vertically integrate advertising in their business model. Within no time CCCP has become a grown up full service agency. It can still be recognized by its fresh, cheeky and unorthodox advertising. Especially for Hema (Dutch, low cost department store) CCCP made some outstanding creative work. A 2008 viral on Hema’s website generated 10 million hits, won a Dutch Design Award and the prestigious Webby Award. They also made one of the best virals of all time for Hi-Tec, which won every possible award. Staying true to their roots as production agency, they still make TV programs.