Dawn

Dawn was founded by David Snellenberg, Jaap Boender, Pepijn Rooijens and Greo Belgers. The agency likes visual friendly advertising. In other words its advertising is always of high art directional quality. No surprise that Dawn’s old brand logo won a Reddot Design Award right at the start in 2008. What’s more, the agency likes design so much that in 2009 it already introduced a new logo. But this doesn’t mean that Dawn neglects the importance of building a campaign on a strong insight. In 2009 it won a golden Effie for Maandag.

Recent posts about Dawn

Lemz wins Dutch Digital Design Award

The case – or rather Lemz – that has already won an incredible amount of advertising awards (among which 13 Lions in Cannes), this weekend also won the prestigious Dutch Design Award at the Dutch Design Week in Eindhoven. The jury about the concept: “The case not just shows convincingly what design can do for us, but also… More.

Event

Micropia

Amsterdam’s zoo Artis has opened Micropia, the world’s first museum unveiling the world of microbes (read: micro organisms, such as bacteria, moulds, algae, viruses, etc.), a world that is normally invisible to the human eye. What’s interesting about microbes is that they have the power to both destroy and protect us. Ebola is an obvious example… More.

Review

Gorter and De Ridder work at Dawn

Last month we wrote about Yme Gorter and Paul J. de Ridder winning a Yellow and Black pencil at the D&AD New Blood Awards with a casefilm introducing a green button in Google that filters only the green search results. At the time they studied at the Edinburgh Napier University. But the pencils helped them to quickly… More.

News

Creative Press Challenge shortlist

The jury and shortlist for Volkskrant’s Creative Press Challenge has been announced. The jury will consist of Chris Buur (de Volkskrant), Leon Willems (Free Press Unlimited), Alvaro Sotomayor (W+K Amsterdam), Andre Matarazzo (Sid Lee) and David Snellenberg (Dawn). Philippe Remarque, editor in chief of de Volkskrant, has invited the ECD’s of 40 (best?) agencies to select a talented creative team to… More.

News

Taking ‘fair’ to the next level

We’ve seen fair coffee, fair chocolate, and, of course, fair trade in general. But we haven’t seen a fair phone yet. The reason is that to produce consumer electronics you need lots of resources and knowhow. What’s more, the mobile phone supply chain is so complicated and intransparent that making this commodity ‘fair’ is quite an ordeal.… More.

Review

Big in form

Christian Borstlap proudly presents 5 (out of 7) bulbs to the press – photo by Matthijs Immink.  Unfortunately it took us half a week to recover from the ADCN (Art Director Club Netherlands) awards (read: the party afterwards). Which is why only now we’re able to do a write up. Anyway, unlike last year the… More.

Event

Intellectuals only

We like the distinctive art direction of this De Groene Amsterdammer (political/cultural magazine) ad, created by Dawn and director Johan Kramer. The only thing that puts us off is that it feels a little too highbrow – the previous one (also by Dawn) almost comes across as mainstream compared to this hipsterness. Even our editor growing… More.

Review

Europe & The Facts

As we all know Europe is in crisis. Or, to speak marketing lingo; has a huge image problem. Since the Dutch elections are due – September – employers and entrepeneurs (to be precize VNO-NCW, MKB-Nederland, LTO Nederland) joined forces and asked Dawn – that seems to have become the new political ‘conscious-of-Holland’ agency – to make Europe… More.

Review

The return of smart work

The Helmbasilik, one of Artis’ forgotten animals – a campaign by Dawn For already too long, Dutch advertising is full of (pretty bad) humor ads, silly jokes and spots that talk to people as if they are stupid kids. How nice to see a fresh change coming from Amsterdam-Noord, from the offices of Dawn. First,… More.

Inspiration

Small is the new big

What an optimistic, intelligent, and persuasive commercial for Triodos – a bank that solely invests in durable, social, and cultural projects – by Dawn. We can’t really remember seeing a bank advertise itself with such a credible tone of voice. The most powerful message here of course is that the power doesn’t belong to big… More.

Review

Rooijens exchanges Dawn for Lemz

Art director and co-founder of Dawn, Pepijn Rooijens (42) is leaving Dawn for Lemz. Rooijens, who also worked at Ogilvy and FHV BBDO is known for his designy feel for art direction, resulting for example in the wonderful Artis outdoor stickers. At Dawn Rooijens formed a team with David Snellenberg, though the magic between the… More.

News

What design can do

Tomorrow and Friday the second annual What Design Can Do conference explores the positive and negative sides of a connected world and looks into the role of the designer as a connector. The conference, initiated by Dutch designers such as David Snellenberg (founder of Dawn), Gerard van der  Werf (founder of W+K Amsterdam), and Richard van… More.

Event

Buddy and Pedro at the pink movie festival

As a gay friendly city Amsterdam is home to the ‘Roze Filmdagen’ – read: pink movie days (15 – 25 March). That’s how this promotional poster (click = full poster) came to feature Buddy and Pedro; two African pinguins that live in the Toronto Zoo and were found out to be gay. At some point… More.

Review

New feature on AAB; Inspiration

After having introduced our new columnists last week, this week we’re introducing a new item called ‘Inspiration’; Amsterdam creatives sharing their inspiration on a weekly basis. In order of future appearance we found the following posse willing to show us what they like, what fascinates them, or what they admire on a regular basis: Jennette… More.

Review

‘Artis de Marsis’ in space

If you live in the Netherlands you probably know ‘Artis de Partis’; it’s an icon of the Amsterdam zoo and a cuddly doll for many Dutch kids. Two years ago Artis conceived an alien brother for Artis de Partis to promote Artis’ planetarium, called ‘Artis de Marsis’. The cyclope was a logical step to further… More.

Event

Money makes the world go round

Though we’re always a bit wary of ‘commercials’ that show how the consumer is impressed by seeing an ad – it’s usually (art) directed – we very much like the idea of Triodos boldly using Nasdaq and Thomson Reuters’ tickertape on Times Square – probably the most expensive billboard in the world – to communicate… More.

Ad of the Month

Before you know it they are too big

The Artis animal sticker campaign by agency Dawn was one of the better campaigns we’ve seen this year. This huge ‘sticker’, measuring 20 x 30 meters – on the former head office of Shell, next to the new futuristic Film Museum that seems to have problems with the white sheets that should cover it –… More.

Review

Outdoor stickers promote Artis’ baby boom

This spring a baby boom is hitting Amsterdam zoo Artis. To celebrate this, Dawn came up with outdoor stickers. The agency was inspired by the farm-animals-car-window-stickers from the 70s-80s. Since the stickers can be removed and reused elsewhere, it is the first outdoor campaign that can physically go viral. What an incredibly handsome idea.

Ad of the Month

Not every bank is the same

The Triodos story continues. The new visual ad identity by Dawn started with a teasing outdoor campaign designed by Christian Borstlap. This was followed by another outdoor campaign revealing more of Triodos’ fair trade banking approach. Now there’s this film. Not designed by Borstlap as you would expect, but by Jeroen Krielaars (Calango). The animation… More.

Review

Dawn makes Modka (vodka with inverted M)

Dawn has transformed its season’s greetings into this bottle of vodka. And since the agency has a strong feeling for branding, it is called Modka, using the inverted ‘m’ from Dawn’s logo. A nice collateral advantage of this name is that they could claim the URL modka.nl. On this dedicated website all the internal correspondence… More.

News

Triodos does fair trade

We talked about Triodos’ new designy ‘Follow your heart, Use your head’ campaign – created by Dawn, designed by Christian Borstlap – a month ago. It was called a ‘missed opportunity’, since we thought the ads lacked an incentive for the consumer to move to Triodos (‘sustainable banking’). Now the incentive is there. “We invest… More.

Review

De Groene Amsterdammer makes you complete

There’s something about this guy… Indeed, he looks a bit like a dork. But there’s more. According to the voice-over, he is also “urban”, “knows what he’s doing”, “doesn’t hesitate”, “laughs sensationally”, “is classically dressed”, “cosmopolitan”. He’s got it all. Except… “He is missing something…. right…. a topic”. He is clearly missing De Groene Amsterdammer… More.

Review

Use your head, follow your heart

These outdoor posters were created by Dawn for Triodos Bank. The first two posters say ‘Use your head’ and ‘Follow your heart’. At night – when the lights in the JC Decaux outdoor furniture are on – both posters change into the third poster. Dawn worked with Christian Borstlap, who recently won a Dutch Design… More.

Review

Maandag’s 7 laws: #1 Use all your talents

Last week we wrote about Autodrop introducing the ‘fingernose’. The commercial seemed to be heavily inspired by The Office – especially typecast-wise. Here’s another one that takes an uninspiring office environment as a starting point. It advertises ‘Maandag’ (Monday), a recruiter hiring talent looking forward to Mondays – quite an insightful name. The stylish campaign… More.

Review

Esprix awards; changing consumers’ behaviour

Last week the Esprix awards were divided between the Dutch campaigns that were most persuasive in changing the consumer’s behaviour. Originally the Esprix was a direct marketing and sales promotion award, but since these terms sounds old school nowadays, the institute changed its proposition – already a few times in the past years. In any… More.

Event

Long live Average Joe!

We are all pretty similar when it comes down to buying an insurance, that’s why this new insurance brand Izio – founded by Delta Lloyd – keeps it simple. On its website it just asks whether you are single, have a partner, a family, etc. And you can choose a bundle accordingly. The different t-shirts… More.

Review

Big bank theory wins Dutch design award

Already in January we called this commercial about the Big Bank Theory by Dawn ‘state of the art storytelling’. Last weekend the beautiful animation, made by Postma Graphics and Motions, won a Dutch Design Award for best motion design. A good excuse to show it again.

News

Dawn wins golden Effie for Maandag©

Dawn won a golden Effie last Wednesday for its introduction campaign for Maandag© (Monday), an interim recruiter that only hires people that love Mondays – instead of dreading them. And since the Effie stands for effectiveness, this should make the client very content. In the end, he didn’t ask for creative mambo jambo, he just wanted… More.

Event

The big bank theory

This state-of-the-art example of great story-telling, was made by Dawn. With all our big banks in trouble these days, the timing for introducing the ‘Big Bank Theory’ couldn’t be better. Interesting is that Alex seems to have borrowed its ‘small bank’ brand positioning from its parent company, Binck Bank. After all, it was Binck who… More.

Review