Dawn was founded by David Snellenberg, Jaap Boender, Pepijn Rooijens and Greo Belgers. The agency likes visual friendly advertising. In other words its advertising is always of high art directional quality. No surprise that Dawn’s old brand logo won a Reddot Design Award right at the start in 2008. What’s more, the agency likes design so much that in 2009 it already introduced a new logo. But this doesn’t mean that Dawn neglects the importance of building a campaign on a strong insight. In 2009 it won a golden Effie for Maandag.