“It is not the strongest of the brands that survives, nor the most intelligent. It is the one that is the most adaptable to change” – as we all know Fitzroy was Darwin’s Captain on the Beagle. According to Fitzroy this phrase is key because “society, economy and technology are changing faster than ever. This makes today’s consumer more difficult to capture than ever before.” The cross-medial agency, founded by Marnix Tiggeloven and Jur Baart in 2009, strongly believes that in this era brands need to be as agile as their target audiences. This has resulted in an agency that works on on- and offline communication, product innovation and design – “because only a truly integrated approach will help brands.” They help Accenture, Bacardi, Ben&Jerry’s, Cornetto, Diamant, Doritos, Hero, Hyundai, Knab, Lenovo and Reddy.