Indie was founded by Schaeffer, Wünsch and Has (only Schaeffer is still on board). The name used to be S-W-H, but in 2009 the agency decided to make its preference for staying independent the new USP – hence the change of name. Indie was founded in 1997, but it never lost its fresh and out-of-the box thinking. And it is the constant quality and always surprising work for a wide range of clients that won Indie the title Agency Of The Year 2007. Bolletje (an FMCG) is an example of brand that has been built for the biggest part by Indie. The truly unorthodox and funny creative work was awarded a golden lamp (equivalent of the British pencil) in 2007. In 2009 the agency won Nike Golf, which seems to be the definite break through to become a global player.