Joe Public Amsterdam was founded in december 2011 by ECD’s Antoine Houtsma and Bart Oostindie, and Strategy Director Jeroen van Eck – all three breaking away from Doom & Dickson. The agency offers ‘Take-Away Advertising,’ which means their advertising is affordable, quick, and transparent, just like in a take-away restaurant. The agency is proud of not doing creative pitches and offers a 7-Courses Menu with their products.The agency is liaised to and often works with Joe Public Johannesburg – in 2012 becoming agency of the year in South Africa. Through this collaboration Joe Public Amsterdam is able to produce films in South Africa for local rates and without markups. Insurer OHRA joined Joe Public Amsterdam right from the start, and today the agency works for Het Miljoenenspel (Lottery), Bertolli (Unilever) and Superdirect (new retail formula).
Joe Public
Jobs
Jobs
Life is about merging and sharing
To merge together is the start of everything new. The start of new dishes when fusing flavors, new music from blending genres, exciting ways of cooperating to create new and creative content. It even creates life itself. We live in a time where there is no more “I” in team, and more often than not...
Who are all these people?
You’d guess that selling lottery tickets during a crisis is easy. But when you hire an international celebrity on his return, you start to wonder. Then again, maybe David Hasselhoff is the perfect character to emphasize the fact that the ‘Millions Game’ lottery doesn’t just have one big prize, but many ‘small’ prizes of 1 million. After all, once the south of France is infested with Dutch millionaires, ‘the Hoff’ makes a credible loser: “Who are all these people?” Created by Joe Public and directed by Rogier van der Ploeg (Czar).
Joe Public brings affordable advertising
There is a new agency in town, called Joe Public, a sibling of Joe Public in South Africa. The Dutch office is founded by ECD’s Bart Oostindie and Antoine Houtsma (ex Doom & Dickson and Etcetera) and Strategy Director Jeroen van Eck (ex-Unilever and Doom & Dickson). Joe Public operates under a special formula called ‘Take-away advertising’, which means it’s cheap, quick, and transparent, like in a take-away restaurant. Apart from your regular commercial they also offer things like ‘Quattro Stagioni’ (four different routes), ‘All you can eat’ (integrated campaign), and a ‘surprise meal’ (media-neutral). The key to Joe Public’s formula is set prices, short delivery times, no long-term contracts, and no pitches. A distinctive proposition that asks for some elaboration. We met with Antoine Houtsma (picture below) at Joe Public’s temporary office in Amsterdam Oost.
website built by:
