Amsterdam was founded in december 2011 by ECD’s Antoine Houtsma and Bart Oostindie, and Strategy Director Jeroen van Eck – all three breaking away from Doom & Dickson. The agency offers ‘Take-Away Advertising,’ which means their advertising is affordable, quick, and transparent, just like in a take-away restaurant. The agency is proud of not doing creative pitches and offers a 7-Courses Menu with their products.The agency is liaised to and often works with Joe Public Johannesburg – in 2012 becoming agency of the year in South Africa. Through this collaboration Joe Public Amsterdam is able to produce films in South Africa for local rates and without markups. Insurer OHRA joined Joe Public Amsterdam right from the start, and today the agency works for Het Miljoenenspel (Lottery), Bertolli (Unilever) and Superdirect (new retail formula).