John Doe was founded by Diederikje Bok and Hein Mevissen in 2001. Mevissen is also represented by and leading production agency Hungry Man Amsterdam since 2009. As the name suggests John Doe doesn’t like to be in picture too much. The reason is that the agency is of the opinion that it’s all about the work. That’s also the reason why John Doe does more than just advertising. It writes television formats, designs books and develops products under the brand ‘From the supermarket’ – with the wonderful pay-off “buy it and it’s yours!”. John Doe’s biggest client over the years has been MTV, both nationally as well as internationally.