JWT

JWT Amsterdam springs from a merger of UbachsWisbrun (founded in 1997) and PPGH/JWT (merged in 1987) in 2007 and lives in one of the most impressive offices in Amsterdam – on Leidseplein. The agency believes that our fast and complex world calls for an ultra simple, new way of working. That’s why it has only 3 departments: Think, Do & Make, because that is how an agency should work. But this not a goal in itself; “It’s only a means to an end. And that end is great work for the brands that they want to propel forward.” Current clients include: Shell, ING, Nationale Nederlanden, Unilever (Andrélon, Robijn, Hertog), Nestlé (KitKat, Bros), UPC, Media Markt and BMW.

Recent posts about JWT

A better world for our children

Together with Unicef ING sponsors educational projects for children around the globe. Hence this revolving globe that puts some of the projects in the spotlight. According to the press release the story was not just told in a special way (the revolving installation was physically built), but also in a sustainable way. Together with Pedri Animation… More.

Review

Navarro and Soriano join JWT

David Navarro & Agustín Soriano JWT Amsterdam continues to expand and appointed David Navarro to Head of Design/Interactive Director and Agustín Soriano as Strategy Director. Navarro ran his own interactive digital shop Pixelinglife in his hometown Valencia for 11 years, before working as Design Director at Tribal DDB. At JWT, where he already worked as freelance Creative Director, he… More.

News

JWT appoints two senior teams as Creative Directors

​(fltr) Bert Kerkhof, Ivar van den Hove, Maarten Vrouwes and Friso Ludenhoff  Senior teams Bert Kerkhof and Ivar van den Hove and Maarten Vrouwes and Friso Ludenhoff were appointed Creative Directors at JWT Amsterdam. Both teams were behind prize winning work for several national and international brands in the past and will now report directly to Executive CD Bas Korsten. Korsten… More.

News

Reinhold and Van Ginkel join JWT

Senior creative team Thomas Reinhold (left) and Tibor van Ginkel make the switch from Selmore to JWT Amsterdam. The past year’s they worked on brands such as Skoda, KNGF, Intratuin, Amstel, ABN AMRO and Ohra and created award winning commercials for Bavaria featuring Hugh Hefner and Charlie Sheen. With this team JWT’s so called ‘Think’ floor continues to grow:… More.

News

Have a break have a Nexus 7

This film, turning a smile on our face, quite literally combines Android Kit Kat with having a break. For those of you who don’t know yet, Android has the playful tradition of linking each OS update to a sweet treat, such as Gingerbread, Eclair, and Cupcake. The newest 4.4 version is the first linked to… More.

Review

Kerkhof and Van den Hove join JWT

Senior creatives Bert Kerkhof (right) and Ivar van den Hove (left) leave TBWA after 6 years to join JWT Amsterdam. The past years the duo has created award winning work for clients such as Heineken, Unox, McDonald’s, Albert Heijn, ABN AMRO and KPN. They will join JWT’s Think department (the agency has three departments: Think, Do, Make – Creation/Strategy,… More.

News

Special price

Banners that talk to you; we’ve seen that before. And banners that follow you (through ‘re-targeting’); we’ve seen them before too. But banners that talk to you and follow you might be a new thing. Fortunately they do so with a sense of humour. Street vendors try to sell you a fictional product – getting a little… More.

Ad of the Month

Striking flags

According to PEFC we’ve lost already half of the tropical forest in the world in little over a century. PEFC, a label that ensures wood to be sourced through sustainable management, asked JWT to draw some attention to this. Not just for Brazil, but also for other countries – that maybe once chose to represent… More.

Review

Russian top-talent visits Dutch agencies

Apart from Putin, there was another group of Russians visiting Amsterdam this week; IKRa (their equivalent of the Swedish Hyper Island) – last year it was Barcelona, this year Amsterdam. The digital students were invited by MediaMonks to work on briefings and pitches for Red Urban, Achtung!, JWT Amsterdam, Energize and Woedend! The motivated team of talents are… More.

News

The Night Watch in 3D

We’ve really seen way too many flashmobs in the past years. But when the most important museum of Amsterdam, the Rijksmuseum, is about to re-open after having been closed for 10 years, you need to be somewhat lenient. Besides, the final shot, showing the Rijks’ most important piece, De Nachtwacht (Night Watch), as a tableau… More.

Review

Powered by pee

During Rio’s Carnival both tourists and locals always face the same problem when visiting a street “bloco” (parade party): where to piss? The lack of public toilets makes that the city becomes impregnated with urine for days. The situation became so serious that last year the local authorities decided to detain people who were caught… More.

São Paulo

Adam in A’dam

Opel introduces a new car, named ADAM – inspired by a Fiat 500? Apparently it’s the world’s most customizable city car. And to illustrate this JWT Rotterdam – an annex of the Amsterdam office, solely servicing Opel – put the car on display in its own customizable two-level “concept store” in the heart of Amsterdam.

Review

The greatest smallest fires

Agencies creating their own products is becoming a trend. Here’s another one. JWT Amsterdam created the packaging for a paraffin block to light your fireplace; The Greatest Fires in History – “Now in your living room” – depicting five different cityscapes on fire; Rome, Tokyo, Chicago, London, and San Francisco. The press release: “Though back in… More.

Review

Have a break, have no WiFi

What a great idea; instead of offering WiFi Kit Kat simply offers the opposite. The ambient advertising that can be found throughout Amsterdam, was created by JWT Amsterdam and designed by Kyoko Takeshita. It pretty much speaks for itself as it seamlessly fits in Kit Kat’s famous brand proposition ‘Have a break, have a Kit… More.

Ad of the Month

ChocoTweets

Today is Sinterklaas (‘Saint Nicholas’). A Dutch tradition inspired by the bishop of Myra who visits the country with his Black Piets from the end of November until the 5th of December to spread presents and tell children to listen to their parents. JWT Amsterdam created a Tweet machine for candy store Jamin. On a dedicated website,… More.

Review

Sound of music

This one made us laugh. “Because you want to be able to continue your way carefree after a case of car damage.” Followed by the explanation of Insurance #1 that gives you 4 months of insurance premium back if not 100% satisfied. We are guessing that JWT Amsterdam didn’t come up with the name of… More.

Review

JWT keeps BMW, Kingsday wins Mini

This summer we wrote about BMW initiating a pitch after having worked with JWT Amsterdam for 29 years – the longest relationship in the Dutch advertising history. Eight agencies were invited to the pitch. JWT, Kingsday, and Lemz made it to the shortlist. Eventually JWT rewon the prestigious BMW account. Kingsday didn’t end up empty… More.

News

Anomaly hires Amanda Fève

Amanda Fève has been appointed as Planning Director at Anomaly Amsterdam. She joins the agency from Wieden+Kennedy Amsterdam where she ran, among other brands, the global Coca Cola account. Before that she spent five years at BBH London and six years at JWT London and New York. Apart from these agencies Fève is a planner… More.

News

Technology driven coffee

This is what we call a technology driven idea, which means that especially the technology behind the idea is worth sharing. With a briefing from car brand MINI that more or less read ‘How can we reach Dutch managers’ JWT came up with a concept of a specially equipped MINI that links driving behaviour to… More.

Review

It’s advertising, stupid

JWT Amsterdam built a new website. Not a big deal, you’d guess. But they seem to be quite proud of it. That is, you get that impression when watching this viralesque video of the agency concept testing their own website. The website does indeed look pretty state of the art. Though we can also imagine… More.

Review

BMW is pitching

BMW Netherlands has initiated a pitch with around 8 agencies on the longlist. JWT Amsterdam, BMW’s current agency, has been servicing BMW already for 29 years; the longest advertiser-agency relationship in the Dutch industry. The official reason for pitching is the German car manufacturer’s policy to switch agencies every four years. So why had JWT… More.

News

The tongue mightier than the sword?

It always feels a bit awkward when a government is trying to speak youthful – or worse, with a ‘rappy’ tone of voice – to teenagers. Especially when communicating that you shouldn’t use a knife in personal conflicts, but your voice; ‘spreekwapens’ (speaking weapons) instead of ‘steekwapens’ (pointed weapons) – making a good pun in… More.

Review

Dating the damage manger

Dutch insurer Nationale Nederlanden introduces the damage manager. He (or she) makes the handling of your damage cases so personal that you’ll easily build up a special relationship – “Hey, Joost, it’s Merel. This time it’s my car.” In fact, Nationale Nederlanden could start a dating platform on the side – “What am I doing… More.

Review

A creative, social, and digital dinner

We were invited to Digital Dinner at Rainarai, an Aglerian restaurant in Amsterdam. Though the food was wonderful, the portions were a bit meager. And since there was plenty of alcohol, we’re writing this piece a bit hungover. But the good news is that the evening was packed. Achtung!’s Dick Buschman did the introduction, explaining… More.

Review

Toys for boys

This BMW ad adverises the new 8-Speed automatic transmission – “comes standard with the 1, 3, and 5 series”. It looks amazingly sexy and feels instantly right. What a great insight; BMW brings out the little boy in us. No further explanation required. And that makes it easily Cannes material. By the way, in this ad you see… More.

Review

Grolsch exchanges DDB for Alfred

In advertising beer brands are the most desirable accounts to obtain. So we can imagine Alfred has been popping some… um… Grolsch ‘beugeltjes’ when they found out they won one of the more sophisticated beer brands in the Netherlands. Grolsch, the past 7 years handled by DDB, is a beer for someone who prefers quality… More.

News

Wishes for Japan

This film, asking people to wish for a brighter future of Japan, is launched a little late of course. The disaster that hit Japan on March 11th, has already disappeared from the news radar – JWT will probably argue that that’s exactly the reason for launching it 100 days after the Tsunami. Anyway, it’s a… More.

Review

A KitKat break with guerrilla art

A nice concept to indirectly ask the visitors of a museum what the definition of art is – made us think of Banksy’s work smuggled into famous museums around the world. But we immediately thought, why on earth would Kit Kat want to expose its ‘art’ in a Museum in Twenthe – of all places?… More.

Review

Eurobest: Two Grand Prix for W+K and A’dam WW

Amsterdam won two Grand Prix in Film and Design at Eurobest in Hamburg, last Wednesday. Wieden+Kennedy was awarded the prestigious award for its epic Nike ‘Write the future’ commercial – alledgedly the most expensive commercial ever made. And for the same film it won bronze in Film Craft. Amsterdam Worldwide earned a Grand Prix in… More.

Review

5 silver Lions in Cannes for Promo and PR

Amsterdam won 5 silver Lions in Cannes yesterday. Big winner was Kong with 3 silver Lions for Stanislav – 2 for Promo & Activation and 1 for PR. Not really a surprise, since the online viral, that used people’s photo’s from social network site Hyves in an online film, already won several national and international… More.

Review

Bavaria, Ground Floor, MassiveMusic and NYF

World Cup: Bavaria’s Dutch Dress babes arrested in South Africa It almost sounds like a hoax, but through the Dutch newspaper Volkskrant, we learned that a group of girls showing off their Bavaria Dutch Dress (created by Selmore) were arrested from their hotel in Johannesburg last night. Since Budweiser is the exclusive WC sponsor, no… More.

News

Founders of UbachsWisbrun in court

Wim Ubachs and Ralph Wisbrun (chairmen of the VEA, the Association of Ad Agencies) met each other in court last Friday, we learned from Adformatie. The two founded UbachsWisbrun, one of the most successful independent Dutch ad agencies in history. The agency merged with JWT in 2007 to become UbachsWisbrun/JWT. JWT (formerly known as PPGH/JWT)… More.

News

ADCN Lamps; the most creative ads

Last week the Dutch Art Director’s Club (ADCN) awards, or simply the ‘Lamps,’ were divided between the most creative Dutch agencies. DDB was the big winner, with 3 silver Lamps – and 29 nominations, out of 204 nominations. DDB’s best silver Lamp went to its commercial made for Ziggo. DDB’s digital sister, Tribal won two… More.

Review

Tax Collector sells easiest job in the world

These three different styled websites all try to sell the same ‘lots-of-cash-in-no-time’ job. At the employment agencies ‘BigBigBucks’, ‘SnellePegels‘ and ‘Vlugge Flappen’, students are persuaded to subscribe for the most easy job in the world; it makes on average € 250 for half an hour work! They only need a little work experience (a simple… More.

Review

Boards Summit Europe 2010; the insights

What an inspiring event it was. Here are the insights we took home. The first key note speaker, Ed Ulbrich from Digital Domain, talked us through the process of getting the multi-platform remake of Tron to market. He showed what looked like a trailer of the movie ‘Tron Legacy’, but later revealed it was ‘just’… More.

Review

UbachsWisbrun/JWT is back

A great week for UbachsWisbrun/JWT. The agency won two major clients; both Nationale Nederlanden (insurer, owned by the ING group) and ING bank – the latter after an exciting pitch with three combatants pulling out. The trouble started when UbachsWisbrun, one of the most succesful indpendent Dutch agencies at the time, merged with PPGH/JWT in… More.

News

Epica: Kit Kat Jesus wins gold

Holland won 18 Epica awards – four times gold – last week in Belgrade. It ended fifth after Germany, France, Sweden and the UK.  Our favourite gold went to Kit Kat Jesus. Kit Kat pretended as if Jesus had been spotted in a Kit Kat bar and this news spread as quick as only internet… More.

Review

ABN AMRO ditches TBWA for Selmore!

Wow! It doesn’t get much juicier in advertising! It all started when Dutch bank ING felt they were in need of a new agency. In the past years there had always been a lot of criticism on ING’s advertising, created by Leukwerkt Worldwide (Funnyworks), but ING kept defending it as being effective. We have to… More.

News

Nothing to declare?

This guerilla ad by Indie at Amsterdam airport Schiphol is created for the Belastingdienst (national tax collector). Rare species (or parts of them), like an elephants tusk, Ocelot fur, a Ridley turtle and Barrier Reef coral, are being displayed on the baggage belt as if they are souvenirs imported by tourists. All the packages carry… More.

Review

JWT wins Belastingdient

Finally UbachsWisbrun/JWT seems to have taken the big turn. Through Adformatie we learned that the agency has won the prestigious Belastingdienst (National Tax Collectors Office); a several-million-account. DDB, Publicis,  Roorda and Imagine were also involved in the pitch. Through the grapevine we learned that at JWT the champagne has been flowing abundantly. In the last… More.

News

They/Achtung! win Vodafone

After having worked for 7 years with UW/JWT, Vodafone this February announced it wanted to reconsider its communication strategy. The brand that facilitates communication had noticed that its target group had changed its way of communicating (well spotted!). No less than 7 agencies participated in the pitch for 2 different parts of the account; theme… More.

News

Hungry Man in Amsterdam; Hard times for UW/JWT

Let’s start with the good news. Internationally renowned production agency Hungry Man opened an office in Amsterdam. Director Hein Mevissen – who has already worked with HM for a few years now – will lead the Amsterdam office together with Denise Stork en Diederikje Bok. Mevissen and Bok already own John Doe, one of the… More.

News

Bavaria spoofs walk-in fridge

Heineken’s walk-in fridge spoofed by Bavaria. The pay-off ‘Zo’ basically stands for ‘after this great accomplishment, I deserve a Bavaria’. The ad was brilliantly conceived by Selmore. The message is clear; Bavaria is not for sissies. The execution could have been done better, but Selmore’s Oliver Koning assured us they had very little time to… More.

Review

Amsterdam Worldwide; JWT; Rich

Amsterdam Worldwide was asked last month to introduce the beer brand Hoegaarden (Anheuser-Busch) internationally. The agency is doing well. Recently it also won the Asics EMEA and Russia account – it already works for the Asics brand Onitsuka Tiger. Vodafone Netherlands last week announced it is looking for a new agency. Its current agency, UbachsWisbrun/JWT,… More.

News

Flow; Nothing; Lowe

Adformatie reported last week that according to research conducted by Synovate 63% of the Dutch advertisers believe that the added value of advertising agencies will diminish. The reason is that more and more advertisers obtain agency expertise in-house. The same research clearly shows that agencies are pessimistic about the future – no news really, when… More.

News

BMW’s interactive test drive

UbachsWisbrun/JWT developed the very first interactive test drive to promote the brand new BMW 3-series. Via a dedicated micro-site www.interactieveproefrit.nl one can follow two BMW’s live via webcam and via a map that provides you with the exact GPS location. One can also call the driver and ask him specific questions. And with only a slight… More.

Review