Khanna \ Reidinga

Founded in 2011 by a Brit, Rikki Khanna (founder of AKQA Amsterdam) and a Dutchman, Hesling Reidinga (founder of Pool Worldwide), Khanna \ Reidinga is an independent, socially-led, creative agency based in Amsterdam. The agency believes that social is about what happens in the real world as much as in the digital world. Which pretty much means that they like to help brands to express themselves in ways that audiences actually care about. The viral for fictional brand Boss Noodles, could be called the prove of this brand proposition pudding. Khanna \ Reidinga works on both international and Dutch clients – brands that include Vodafone, Crocs, NN, Car2go and Beats By Dr. Dre.

Recent posts about Khanna \ Reidinga

The ‘all new’ Car2Go

How to promote a car-sharing program that hasn’t really changed? You simply come up with typical car-sharing features and give them a new name, such as W.a.R.P. SPaSS and TaP-Ass. And, more importantly, you choose a “German Robo-Vixen” – as the press release calls her – to explain them. There is one feature in the ‘all new’… More.


Lissone and LaVigne join Khanna\Reidinga

Creative agency Khanna\Reidinga recruited creative directors Desmond Lissone (bottom in picture) and Demian LaVigne. The duo joins from Curiosity Amsterdam where they were creative directors and partners – the agency that was only founded a year ago. In the past they were a senior team at Red Urban where they created prizewinning work for clients such as… More.


Committing to an open relationship

Vodafone introduced a new “hybride platform”, allowing customers to change their mobile plan every month, depending on their needs and without a lengthy contract. Khanna\Reidinga translated this creatively into the concept of an ‘open relationship’. The film, in which consumers informally make vows to commit to the contract, feels a little awkward in the beginning,… More.


Energy Noodles

Last year Khanna\Reidinga, in collaboration with director André Maat (, launched an ad for the fictitious product Boss Noodles. With this ad the agency very successfully picked up an existing internet meme, receiving over 2 million views. Naturally this tasted like more. So K\R created a new product; Energy Noodles, inspired by the professional cycling… More.


“I am not falling”

Centraal Beheer (CB) is an insurer known for showing the shit hitting the fan in their ads. Their commercials always end with the famous pay off ‘Just call us.’ Khanna \ Reidinga, inspired by Red Bull and Felix Baumgartner, created a spoof on CB’s advertising format; with an Austrian-like accent Baumgartner begs ground control to… More.


TomTom does the robot

This online film, created by Khanna \ Reidinga (K\R) and directed by Willem Gerritsen (CZAR), announces the arrival of TomTom’s navigation software for Android OS. It was the iconic Android robot that inspired the agency to let TomTom ‘do the robot’ – ironically enough to humanize the navigation brand. The last time TomTom tried to… More.


Passing out is never o.k.

Passing out on GHB is regarded as quite normal in certain club scenes. The GGD (Association of Community Health Services) asked Khanna \ Reidinga to remind people that this is actually not very normal. When doing research, the agency quickly found out that GHB users have little in common besides their passion for minimal house… More.


Eating noodles like a Boss

How to gain exposure as a brand new ad agency? You simply make a kick ass commercial, or rather a viral, for the fictitious brand Boss Noodles. And then you get hundreds of thousands views. Smart move. It proves this agency understands advertising. Khanna \ Reidinga is the product of Rikki Khanna (founder AKQA Amsterdam) and… More.