Khanna \ Reidinga

Founded in 2011 by a Brit, Rikki Khanna (founder of AKQA Amsterdam) and a Dutchman, Hesling Reidinga (founder of Pool Worldwide), Khanna \ Reidinga is an independent, socially-led, creative agency based in Amsterdam. The agency believes that social is about what happens in the real world as much as in the digital world. Which pretty much means that they like to help brands to express themselves in ways that audiences actually care about. The viral for fictional brand Boss Noodles, could be called the prove of this brand proposition pudding. Khanna \ Reidinga works on both international and Dutch clients – brands that include Vodafone, Crocs, NN, Car2go and Beats By Dr. Dre.

Recent posts about Khanna \ Reidinga

The ‘all new’ Car2Go

How to promote a car-sharing program that hasn’t really changed? You simply come up with typical car-sharing features and give them a new name, such as W.a.R.P. SPaSS and TaP-Ass. And, more importantly, you choose a “German Robo-Vixen” – as the press release calls her – to… More.


Committing to an open relationship

Vodafone introduced a new “hybride platform”, allowing customers to change their mobile plan every month, depending on their needs and without a lengthy contract. Khanna\Reidinga translated this creatively into the concept of an ‘open relationship’. The film, in which consumers informally make vows to commit… More.


Energy Noodles

Last year Khanna\Reidinga, in collaboration with director André Maat (, launched an ad for the fictitious product Boss Noodles. With this ad the agency very successfully picked up an existing internet meme, receiving over 2 million views. Naturally this tasted like more. So K\R created… More.


“I am not falling”

Centraal Beheer (CB) is an insurer known for showing the shit hitting the fan in their ads. Their commercials always end with the famous pay off ‘Just call us.’ Khanna \ Reidinga, inspired by Red Bull and Felix Baumgartner, created a spoof on CB’s advertising… More.


TomTom does the robot

This online film, created by Khanna \ Reidinga (K\R) and directed by Willem Gerritsen (CZAR), announces the arrival of TomTom’s navigation software for Android OS. It was the iconic Android robot that inspired the agency to let TomTom ‘do the robot’ – ironically enough to… More.


Eating noodles like a Boss

How to gain exposure as a brand new ad agency? You simply make a kick ass commercial, or rather a viral, for the fictitious brand Boss Noodles. And then you get hundreds of thousands views. Smart move. It proves this agency understands advertising. Khanna \ Reidinga… More.