This summer we wrote about BMW initiating a pitch after having worked with JWT Amsterdam for 29 years – the longest relationship in the Dutch advertising history. Eight agencies were invited to the pitch. JWT, Kingsday, and Lemz made it to the shortlist. Eventually JWT rewon the prestigious BMW account. Kingsday didn’t end up empty handed, though, since it is awarded with the Mini account. BMW elected Kingsday for Mini because the car brand believes that a small and relatively young agency matches better with Mini’s marketing challenges. The car brand expects that Kingsday’s online and activation qualities will be able to address these challenges.

Even though Holland is (on of the) the biggest flower exporting countries in the world, the Dutch apparently don’t buy enough flowers. Which is why the ‘flower bureau’ asked Kingsday to make flowers more popular. The agency did so by creating an interactive journey that helps women find their favourite flower. We tried it, but got a little distracted by these barechested men – which reminded us of this LG washing machine ad. Anyway, if you pick your favourite flower and share it on Facebook – which is not obligatory – then at least your partner knows what to buy you in the future. Built by MediaMonks.

Today we’re not working, cause it is Queensday, the best day of the year – in Amsterdam, that is. And we might just bring a short visit to this place; Kingsday. When the agency was founded last summer by Sander Volten, Bram de Rooij, Sicco Beerda, and Eric Ytsma, we wrote: “The name is inspired by Queensday, a day that turns Amsterdam into one big party and during which openness, spontaneity, and entrepreneurship meet.” So it does make sense that they’re throwing a party today. The banner, by the way, was picked up in several media – we think it has to do with the fact that our Royal highness is a bit reluctant in passing on the thrown to her son…

Since a traditional ‘portfolio night’ attracts traditional people, brand new agency Kingsday – founded last July – organizes a black book night on the 14th of December to attract talent. The black book should carry at least three great commercial ideas – think PR, brand utility, or anything that is a bigger idea than an advertising idea. Kingsday gives the participants feedback and if they really like the idea, you just might win a job. You can register here – before December 12th!

There’s a new kid in town; Kingsday, a EuroRSCG 4D break away, founded by Sander Volten, Bram de Rooij, Sicco Beerda, and Eric Ytsma (in the photo – taken by Jasper Zwartjes – from left to right). The name is inspired by Queensday, a day that turns Amsterdam into one big party and during which “openness, spontaneity, and entrepreneurship meet”. Since these guys always look ahead – digital is incorporated in their DNA – they are anticipating the succession of the Royal throne by Willem Alexander, who will be taking over from his mother, Queen Beatrix. Hence, Kingsday. The agency wants to merge advertising, PR, and digital, which does sound like the ultimate mix. After all, advertising is mainly good in building a strong message, digital mainly in using state of the art techniques, and PR mainly in seeding. Not many agencies master all of these qualities at the same time. Kingsday’s ambition is to work for both Dutch and international clients and to start playing ‘Champions League’ straight away. Though there’s not one big founding client, the agency is talking with many different potential clients, so we trust these talented admen to be back on the pitch soon enough. We wish them all the best!