Kingsday, founded in 2011 and named after the one day a year that the Netherlands goes crazy in orange to celebrate the King’s birthday, works for clients such as MINI, Flower Council Holland, The Dutch Heart Foundation, Duyvis (Pepsico), Vereniging Eigen Huis and Smint. Kingsday camps out on the cross roads of PR, Interaction and Advertising and creates stuff with pure “Conversation Value.” Why? Because “it’s not important what you say about your brand; it’s all about what consumers say about it to each other. It’s as simple as that.