Lemz was founded in 2000, at the peak of the dotcom-hype, by Peter de Lange, Mark Woerde and Maurice Maas. Although the agency is fairly young, it has grown fully mature within no time. The agency focusses on “letting brands do things”, rather than push messages. Its expertise in ‘cross media brand activation’ makes it one of the most complete and versatile agencies in the Netherlands. It was awarded interactive agency of the year in both 2007 and 2009 and services clients like Ikea, Unilever, Douwe Egberts and Coca Cola.