Lemz

Lemz was founded in 2000, at the peak of the dotcom-hype, by Peter de Lange, Mark Woerde and Maurice Maas. Although the agency is fairly young, it has grown fully mature within no time. The agency focusses on “letting brands do things”, rather than push messages. Its expertise in ‘cross media brand activation’ makes it one of the most complete and versatile agencies in the Netherlands. It was awarded interactive agency of the year in both 2007 and 2009 and services clients like Ikea, Unilever, Douwe Egberts and Coca Cola.

Recent posts about Lemz

Lemz wins Dutch Digital Design Award

The case – or rather Lemz – that has already won an incredible amount of advertising awards (among which 13 Lions in Cannes), this weekend also won the prestigious Dutch Design Award at the Dutch Design Week in Eindhoven. The jury about the concept: “The case not just shows convincingly what design can do for us, but also… More.

News

Lemz wins Grand Prix for Good

Bram Tervoort, Chester de Vries (holding the Grand Prix for Good), Mark Woerde and Niels Pel. As expected, Lemz last night won the Grand Prix for Good with Sweetie. The bold and truly creative case also won its 13th Gold (Branded Content & Entertainment) and the agency became the second independent agency of the year… More.

News

Grand Prix for G-Star’s Bionic Yarn denim collection

  Product Design Amsterdam’s first Grand Prix was won last night in the brand new category Product Design with ‘Raw for the Oceans’ by FHV BBBDO and Part of a Bigger Plan. Raw for the Oceans is a special denim collection for G-Star, made with Bionic Yarn, a special yarn made from plastic that is… More.

News

Media, Outdoor and Mobile Lions

FCB Brasil wins the Grand Prix in Mobile with their very useful Nivea brand utility. Yesterday in Cannes the Media, Outdoor and Mobile Lions were awarded. In Media Lemz won its 6th Gold with Sweetie for Terre des Hommes. Unfortunately JWT only received Bronze with ‘Have a seat’ for Android & KitKat. In Media the Grand Prix… More.

News

Sweetie wins 5 times Gold

Award presenter Juan Senor, flanked by Ali Marmaduke and Remco Marinus from Lemz. Lemz was over the moon yesterday when Sweetie (for Terre des Hommes) won 5 times Gold and 1 Silver in Direct, Promo & Activation and PR. A milestone in the Dutch Cannes history, winning 5 times Gold in one night for one single… More.

News

The Nobel Peace Prize for brands

Woerde inspiring Amsterdam ad creatives to change the world The Dutch Art Director’s Club (ADCN) is organising a ‘Summer Program’ with inspiring speakers that share their adventures in Adland. Last Tuesday it was Mark Woerde’s turn, the one speaker we were most keen on listening to. Woerde, who is a partner at Lemz, is one… More.

Event

The borders of advertising

On Thursday 12 June the fourth edition of ReclameRidders (‘Ad Knights’) will take place (in Dutch!) in the Sugarfactory. ReclameRidders creates a bridge between the seasoned world of advertising and young creative talent. This time the event explores the borders of advertising by inviting not just professionals from the ad industry but also from the design… More.

News

Lemz does well at D&AD with Sweetie

Fltr: Ali Marmaduke, Bram Tervoort, Chester de Vries and Niels Pel from Lemz During the British D&AD awards two of the seven Black Pencils (for groundbreaking work) were awarded to Dutch agencies: Lemz won one for their Sweetie – Terre des Hommes. With this case it also won White (cases with a societal background) and Yellow. Speaking of groundbreaking work. What… More.

News

Second hand emotions

We had a little bit of a discussion between the editors about whether to post this or not. In itself a great idea from agency Lemz to promote Hallmark’s old school greeting cards by secretly filming the reader with a camera hidden in the card. But what surprised us substantially is the fact that it’s… More.

Review

Putting a ring on it

Last Thursday night, the 16th annual SpinAwards ceremony took place in club Panama in Amsterdam. To celebrate the ultimate creativity in digital, the SpinAwards foundation handed out 15 gold and 17 silver awards, a new record. This year the awards in the shape of big rings were redesigned and 3D printed – as you can expect from… More.

Event

ADCN becomes more accessible

Sweetie, the CG girl created by Lemz to track down “online pedophiles,” wins three ADCN nominations.    Yesterday, at the ADCN clubhouse, the light bulb (or ‘lamp’ in Dutch) nominations were announced. The big winners were DDB & Tribal with 35 nominations, TBWA with 29, and N=5 with 22 nominations. Especially for N=5 this is… More.

News

Amsterdam winners at Eurobest

And the winners are… Doom & Dickson, Publicis, and Lemz won Gold at Eurobest this year. Our very favourite Hema push-up bra won gold in PR (which should have been Gold for making a sound casefilm, really), and Silver in Promo & Activation. ALS’ ‘I’ve already died’ by Publicis won gold in PR, Silver in… More.

News

Tomorrow awards: Lemz and MediaMonks nominated

Two Dutch agencies are nominated for the Tomorrow Awards; Lemz with their Label Lottery (casefilm here) and MediaMonks – together with Work Club and CuteCircuit – with the first wearable, shareable, and programmable t-shirt for Ballantine’s – more info on ‘tshirtOS’ can be found here. We’ll keep our fingers crossed.

News

Rooijens exchanges Dawn for Lemz

Art director and co-founder of Dawn, Pepijn Rooijens (42) is leaving Dawn for Lemz. Rooijens, who also worked at Ogilvy and FHV BBDO is known for his designy feel for art direction, resulting for example in the wonderful Artis outdoor stickers. At Dawn Rooijens formed a team with David Snellenberg, though the magic between the… More.

News

Promo, Direct, and PR; 6 Lions

Amsterdam scores well in the first three Cannes categories. Three golden Lions went to LG Thief, stealing the thinnest TV ever on a security cam, by Y&R (Promo/Best use of social media), ALS ‘I have already died’ by Publicis (Direct/Charity), and Hema mega push-up bra by Doom & Dickson (PR). The push-up bra – a… More.

News

Label lottery

Apparently not many people read the labels on household chemicals. But it’s wise to do so; according to the Dutch Food and Goods Authority 6,000 incidents take place each year by wrongly handling (read: drinking, exposure to skin, etc.) detergents at home. You can imagine it’s mainly young children who are victim – in fact,… More.

Review

Lemz wins 4 ADCN awards

Photo: Maurice Mikkers The biggest winner last night at the ADCN (Dutch Art Director’s Club) awards was Lemz. All the ‘bulbs’ – of which one was a Grand Prix (the very best integrated work) – went to their Fireworks campaign. Our very favourite campaign of the year Domino’s Pizza Pepperoni by Indie won one Golden… More.

News

Tribal DDB and Lemz win big at the SpinAwards

We weren’t physically there when last night no less than 30 ‘Spins’ (rings, either gold or silver) were awarded to the best digital work of the Benelux at the SpinAwards. Instead, we were mingling with the lesser gods at the NewWork Pre-Party. After ten, though, when the SpinAwards opened their doors for the after party,… More.

News

KLM embraces everything digital has to offer

If I have to name the advertiser of 2011, I don’t have to think long; it’s easily KLM. The reason? The Royal Dutch airline launched numerous digital platforms in the past year, experimented wildly with social media, and turned Twitter into a mature customer relationship channel. If there’s one company that has fully embraced the… More.

Column

Amsterdam does well at Eurobest and Epica

With a track record like Tribal DDB it’s hardly a surprise that they became interactive agency of the year at Eurobest this year. Throughout the year they’ve been making great and award winning work for KLM and Philips. The climax of their award victory march has been Eurobest this week; out of the 12 nominations… More.

News

KLM listens

We don’t really like this case film – though Lemz’ new case film voice-over is an improvement – but we do very much like the ‘Live Reply’ concept conceived by Lemz. KLM wanted to convey the message that they have a social media service, which answers all your questions 24/7 through Twitter and Facebook within… More.

Review

Donate your friends

This ‘Donate your friends’ page that works with Facebook immediately made us think of Burger King’s ‘Whopper Sacrifice’. This is different though creative Matthijs Schoo of Lemz assured us: “you don’t ditch your friends, but you donate your Facebook friendship, which means Artsen Zonder Grenzen (‘Doctors without borders’) will get more friends. And this will… More.

Review

Outdoor lenticular breathes life into kitchen cabinet

This ‘lenticular’ – we just learned a new word – print makes modern use of an old school medium. When you pass it, you see the bottles in the cabinet change into a rooster, a baby bottle, an elephant, and a dragon. And the tin with paint brushes and box into a drum with sticks… More.

Review

At IKEA every day is different

Usually we’re not too fond of case study films. They rarely portray the truth – concepts that haven’t had any impact are desperately changed into award winning material. This case study of a great concept by Lemz is pretty much ‘what you see is what you get’ though. The medium (usage) is the message; 365… More.

Review

Tetris meets Ikea’s Plundra

“Today at Ikea it’s Plundra, to make room for our new collection. That’s why this Frostig fridge is only € 299. But be quick, cause gone does mean gone. Ikea, every day is different.” The word ‘Plundra’ sounds Swedish – just like all the Swedish-named products at Ikea – but it is actually a pun… More.

Review

Esprix; smart advertising with impact

This viral for X-Travel made by YoungWorks, won a bronze Esprix award yesterday. A viral that truly deserves its name; it has generated 2.7 million hits until now. The Esprix awards are about smart and effective advertising that activates the consumer. 23 cases were awarded; 8 won silver and 15 bronze – no gold. Just… More.

News

Lemz digital agency of the year

Thursday night the Golden and Silver SpinAwards were divided between the best Dutch digital and cross media agencies. For the first time the winners weren’t kept in suspense until the official award night in the Gashouder, because Adformatie (the Dutch ad magazine) by mistake distributed its magazine with the results too early. Of course, the… More.

News