Natwerk

Frank de Ruwe (Creative Director) founded Natwerk in 2005. Five years later Lard Breebaart (Managing Director) joined him, and in January 2014 Reinier Steures (Strategy Director) came on board as the third partner. Natwerk is all about creating fresh, innovative and most of all effective activation campaigns. Over the years they grew beyond making just “creative brand vehicles.” Today it works for brands such as Converse, Waternet, BNN, RNW, Febo and V&D. Alongside their work for clients, Natwerk likes to every now and then shake up the market with their own products, such as: “Bacon Hagelslag”, “Bello Limoncello” and “Brusco Lambrusco“.

Recent posts about Natwerk

Jean Claude van Amsterdamme

Last year we saw Jean Claude van Damme’s Epic Split for Volvo turning into a viral. That’s why Natwerk is paying tribute to the the Muscles from Brussels’ famous pose. It created a statue dubbed Jean Claude van Amsterdamme. Frank de Ruwe, creative director Natwerk: “This split is known from legendary… More.

Reviews

Uncommon open for applications

A few weeks ago Uncommon, the first cross-agency advertising traineeship, was officially launched by Natwerk, Sue, Achtung! and Dawn. Uncommon this week announced that it starts to take applications. The 2-year traineeship will be available for 4 creative, strategic or digital thinkers, who will spend… More.

News

Uncommon

Uncommon is seeking the uncomfortable in the comfortable. Uncommon are those who dare to fly without wings. Uncommon is seeing big, in small. Uncommon is 4 agencies, 3 months each. Dawn, Natwerk SUE and Achtung! launch the first cross-agency advertising traineeship program in the Netherlands (maximum age… More.

Inspiration

The Ticket

Last week we wrote about Converse changing banners into tickets for cultural events, to convey its cultural nature. We just found out that Converse also asked Natwerk for an activation doing more or less the same. The film‘s mechanism is kinda old school – you… More.

Reviews

The Festival Reporter

Natwerk was asked to promote The Summer of Amsterdam, a theme that celebrates everything there is to do in Amsterdam this summer. The agency came up with The Festival Reporter; comedian Sina Khani will show the diversity of Amsterdam’s 300 summer festivals. And probably thanks to… More.

Reviews

Bacon Hagelslag

Chocolate sprinkles (‘hagelslag’) are quite uniquely Dutch. But if you support this crazy Kickstarter, we’ll have Bacon Hagelslag soon. “If you don’t like the sweet, choose the meat,” is how Natwerk advertises it. It is not the agency’s first silly Kickstarter project. Last year it… More.

Reviews

Work to do

In the middle: Olcay Gulsen and Frank de Ruwe. After having introduced a new lambrusco, Natwerk again is doing something off the beaten advertising track. This time they participate in a program, called Werk aan de winkel (‘Work to do’). The program revitalises small businesses that… More.

News

Slamming bruscos on a school night

Seeing Natwerk‘s Frank de Ruwe, Lard Breebaart and 400 kilos of “stunt grapes” in a Fiat 500, jumping though a burning hoop, got us easily excited for the introduction of this spring’s it-drink: a Lambrusco by the name of Letsgo Brusco. After the success of Bello… More.

Reviews

Brusco!

The way Frank de Ruwe (on the right in the preview) and Lard Breebaart, partners at Natwerk, reintroduce this forgotten drink makes us instantly thirsty. And it shows why we think Natwerk is the coolest agency in town; they turn an old fashioned wine –… More.

Reviews

Brusco is coming

After Bello Limoncello, the agency where fun is part of the business model, Natwerk, is bringing us Brusco! We are looking forward to the launch party.

Events

Floating teaser

This boat was teasing people on and around the water last Sunday to visit a mini-concert at Bad Buiten (an outdoor swimming pool close to Amstelstation), on the 19th of August, which is the evening of the annual Canal Festival (“Grachtenfestival”). Because there’s a limited… More.

Reviews

Missing numbers

Amsterdam is known for its narrow houses and alleys. In the Jordaan there used to be even smaller alleys in between the houses. These alleys often lead to run down accommodation for the poorest of the poor, hidden behind the rows of houses facing the… More.

Reviews

Tame peeing

“Wildplassen” is a typical problem during Queensday. The term, used for peeing in the streets and canals, rather than at a designated place, translates a little odd into English; wild peeing. As if you turn and twist your pelvis violently, while peeing. Anyway, Natwerk built… More.

Reviews

Soberly smart

During carnival – which ends more or less today – it’s hard to make yourself understood. Not just because your speech might slur a little, but also because of the noise and the bartender being too far away. So, a device that helps you to… More.

Reviews

The UpperCup

A few weeks ago Natwerk started an indiegogo project to raise $25K for the UpperCup – what a great name! After getting too many serious reactions, Natwerk feared that people didn’t quite catch the agency’s sense of humour. A post from a Japanese blog, for… More.

Reviews

Koppie Shop

Natwerk has a history of building nice intallations/activations at Lowlands. Some of them are non-branded – except for Natwerk’s own logo. Last year they created the Patattoo and this year, among other things, the Koppie Shop – ‘koppie’ means head in Dutch. Not too complicated… More.

Reviews

100 Bello Limoncello anniversary magnums

A while ago we wrote about the first birthday of Natwerk’s limoncello brand Bello Limoncello. In a short brandfilm Natwerk’s founders went on a special trip to Italy to find the best lemons for a limited edition anniversary magnum. Around the magnum Natwerk built a webpage… More.

Reviews

Bello Limoncello’s first birthday

In our opinion one of the coolest agencies in Amsterdam is Natwerk. Why? Because they often create their own stuff (without a client demanding a bigger logo) and always seem to have fun in what they’re doing – though these two things are of course… More.

Reviews

Analogue shit

Natwerk was asked to create something playful for the annual The Next Web conference. They brought Klara to the conference and created Dungville. Unlike its digital counterpart Farmville, this game featured a real cow. As you can see in the case film Klara was expected to shit three time… More.

Events

Natwerk Patattoo at Lowlands 2011

A part of us was at Lowlands this year and the most entertaining thing we saw – apart from the bands of course – was the mobile Patattoo service, using the good old potato as a tattoo stamp. Created by Natwerk.

Reviews

Diesel Island Beach Express

Natwerk created this activation campaign for Diesel, which neatly follows up the Diesel Island ad, “Land of the Stupid, home of the Brave”, created by Santo London beginning of this year. So drop whatever you are doing when the ‘Beach Express’ drives by. We recommend… More.

Reviews