The founders of Natwerk grew up with Nikes on their feet and Walkmans on their heads. The agency claims to have brand thinking in its DNA, starting out as product designers and strategists. Frank de Ruwe founded Natwerk in 2005 with a big bang; a bang of one million gumbals on Damsquare for Dutch TV channel BNN. The agency is also known for its creative brand vehicles that always draw a lot of attention – like the amphibious invasion on the beach of Bloemendaal for Vitamin Water. Nowadays both their work and clients are becoming more and more serious; they serve clients like Diesel, Ben, Grolsch, and Puma. Creative as they are they also like to make their own products, like the liquor brand Bello Limoncello.