New Message was founded by Hugo Rütter on January, first 2000. And as the name suggests the agency positions itself as non traditional. And that’s not just a name; the agency often comes up with truly refreshing ideas. New Message specializes in guerrilla advertising, is medium sized and has a no nonsense mentality. In our opinion their best work was made for the TV program The Phone – it won a Silver ADCN award and Bronze Lion in Cannes in 2009. And we also love this typical New Message (guerrilla) ad for the Tarantino movie Death Proof.