Perfect Fools

Founded in 2002 in Stockholm by Patrick Gardner (CEO), Tony Högqvist (Executive Creative Director) and Tony Sadjak (Chief Technology Officer), Perfect Fools works internationally from its studios in Stockholm and Amsterdam. Executive Creative Director Mark Chalmers heads the Amsterdam office along with Managing Director James Goode. The independent agency focuses on the “the digital arena” and aims to create innovative brand conversations for their clients by combining technology, storytelling, design and strategy. Perfect Fools works both for brands and agencies, like Swarowksi, Converse, Nikon, Scotch & Soda, LG, Wieden+Kennedy, EuroRSCG and Creature.

Recent posts about Perfect Fools

Klaas Weima joins SoDA European Committee

Klaas Weima (left) and Chris Buettner (Executive Director van SoDA) during the SoDA Global Member Meeting in Barcelona Klaas Weima, founder of Energize, was asked to join SoDA’s European Committee. Together with Wesley ter Haar (MediaMonks), Patrick Gardner (Perfect Fools) and Olivier Marchand (Soleil Noir), Weima will help with the promotion of SoDA in Europe.… More.


Hasan & partners opens in Stockholm

In March Helsinki based hasan & partners acquired Perfect Fools. Today the agency opened its first international office in Stockholm, with internationally acclaimed founding partners Camilla Hahn Fortkord (managing director), creative directors Peter Laurelli, Jakob Swedenborg and Daniel Wall. Hahn Fortkord about the agencies formula for success: “hasan & partners has a reputation in Sweden and beyond for great… More.


Hasan & partners acquires Perfect Fools

(ltr) Tony Sajdak (CTO, Perfect Fools), Timo Everi (Director, hasan & partners), Eka Ruola (CEO, hasan & partners), Ami Hasan (Chairman, hasan & partners), Patrick Gardner (CEO, Perfect Fools) and Töny Högqvist (ECD, Perfect Fools) Helsinki-based marketing communication agency hasan & partners has acquired 51% of Stockholm and Amsterdam based creative digital agency Perfect Fools: the birth of an integrated strategic and creative powerhouse. Both… More.


The sound of London

To promote Fogg, a borderless internet access solution, Amsterdam and Stockholm based creative agency Perfect Fools re-imagned London’s skyline in soundwaves. The track “The Sound of London,” composed by electro-house producer Prova, has taken the distinctive skyline of London and replicated the shapes of the buildings such as St Paul’s Cathedral and the Big Ben. The… More.


Chalmers replaces Baylis at Tribal & DDB

After Chris Baylis announced to swap Tribal DDB Amsterdam for London, it must have been a difficult task to find a worthy replacement. After all, Baylis helped Tribal to its growth and international fame with the multi-awarded work for Philips and KLM. But with Mark Chalmers on board as the new ECD, DDB and Tribal… More.



The Dutch Metropole orchestra is not subsidised anymore and therefore its existence is currently under threat. To raise some awareness around the orchestra’s precarious situation Havas and Perfect Fools created this ‘Tweetphony’ concept, a dedicated website on which you can write your own ‘symphony’ in 140 characters, using either the keyboard as shown on the… More.


Think 3D, Think LG

LG asked Perfect Fools to show the consumer that “the best things in life are better in 3D”. So the agency picked up a platform that is “universal, loved and fun,” namely Facebook, and turned it 3D. The new application enables you to see your newsfeed in 3D. Since everything nowadays needs to be turned into… More.


A creative, social, and digital dinner

We were invited to Digital Dinner at Rainarai, an Aglerian restaurant in Amsterdam. Though the food was wonderful, the portions were a bit meager. And since there was plenty of alcohol, we’re writing this piece a bit hungover. But the good news is that the evening was packed. Achtung!’s Dick Buschman did the introduction, explaining… More.


Scotch & Soda likes its Facebook fans too

For some brands gathering Likes on Facebook is simply a way to be able to spam your wall, we once said. For other brands it’s a smart way of creating customer intimacy. The latter actually try to have a conversation and – if they are smart – give something back every now and then. For… More.


The Citroën DS5 Twitter Race

This Citroën DS5 Twitter Race is the first race ever (as far as we know) via Twitter. The concept is quite simple; you can navigate the DS5 towards yourself via Twitter and win it. We’ve seen a similar concept by Volkswagen and Achtung!, but using Twitter as the navigation tool is new. On the dedicated… More.


Coolpix goes into the wild

Since the Coolpix AW100 is shock, water and freeze proof and has a camouflage look, having someone in a bear suit doing outdoor sports and thus going ‘Into the wild’ is maybe a little obvious. But we have to admit that this film clearly conveys the camera’s USP and makes it look extremely cool –… More.


Converse Canvas Experiment case film

We hope that by posting this case film Perfect Fools‘ PR machine will stop sending us e-mails. And though we’re always a bit wary about posting case films – they often have nothing to do with reality – this shoe-machine does look pretty cool. It is made with craftsmanship and love for creativity. So maybe… More.


The Chuck Taylor All Star Canvas Experiment

Indeed, quite a mouthful: ‘Chuck Taylor All Star’ – a long name for one of the most popular sneakers in the world. The Converse video, created by Perfect Fools Stockholm/Amsterdam, feels a bit l’art pour l’art. Apparently though the canvas, reacting on the drummer, allows the consumer to physically render any picture, image or photograph… More.


‘Dreaming In Mono’ brought to you by…

Stockholm/New York/Amsterdam based agency Perfect Fools created a whole new, unexpected and daring campaign for McDonald’s in the Nordic countries. The most striking thing about it, is that the campaign doesn’t revolve around bad burgers and salty fries, but around 60 minutes of “satire”. The story, written and directed by Jens Jonsson, was created together… More.


Ambi Pur tickles the senses

G2 Amsterdam, together with Perfect Fools, created a website (this is an English demo, in Dutch the site is called ‘fragrances from nature’) for Ambi Pur that tickles almost all your senses – unfortunately not smell. The site, beautifully made with a combination of photography and animation, shows where Ambi Pur’s new ‘National Geographic’ fragrances… More.


Pro-amateurs wear Under Armour

This website for Under Armour reminds us of the K-Swiss website we talked about last April; online video’s of sportsmen talking about their love for the game. No coincidence here, since both websites were built by Perfect Fools. The difference between K-Swiss and Under Armour, though, is that Under Armour is apparently only worn by… More.


Sportsfashion by K-Swiss

Beautiful website made by Perfect Fools for K-Swiss. Maybe it gives us a peek into the near future of navigation. It’s a bit of a (rudimentary) crossover between 2D and 3D navigation. And together with the video content, it’s typically a site that makes you want to hang around for a while. One thing that… More.


Independent minds prefer Amsterdam

Last week thenetworkone and Campaign magazine chose the 16 leading independent agencies in the world. We were happy to discover that three of them (19%!) have an office in Amsterdam; Amsterdam Worldwide, Perfect Fools and Modernista! The selection was based on “creative achievement, spirit of curiosity, open-mindedness and collaborative approaches to solving clients’ communications problems”.… More.


Perfect Fools and de-construct in A’dam

The international agency Perfect Fools hired Tim O’Kennedy as non-executive director. The Swedish online agency that opened its Amsterdam office only this year, wants O’Kennedy to expand the international business. Last year O’Kennedy unexpectedly left W+K Amsterdam. Another online agency opening an Amsterdam office is London-based de-construct. It will be managed by Neil Bedwell. Bedwell in… More.