Pink and Poodle

Pink and Poodle is a fairly small agency that was co-founded by Wencke van Amstel. The agency’s biggest succes so far is for Jillz, a cider brand by Heineken, targeted at women. The integrated campaign, featuring four very handsome, bare chested men, was an instant hit among the target and helped the brand to become one of the most successful beverage introductions of the year. Pink and Poodle – referring to something that draws a lot of attention – is specialized in catching target groups that play hard to get (“angry young men, lazy teenagers and women”) and feels naturally at home online, because interactivity is in its nature.