Pool Worldwide

Pool Worldwide was founded in 2006 and is creatively managed by Erwin Kleinjan (former CD at Qi) and Paul Meijer (Former CD at PMSVw/Y&R and BeyenMeyer). We know them for their non traditional campaigns that always somewhat mislead the consumer and know how to rock the boat. We were most impressed by their work for TomTom with Darth Vader, Yoda, Bert and Ernie. They also work for brands like Simpel (mobile provider), SoundCircus, Greenpeace, Hyves, and production company LEV Pictures – the latter resulting in this Anonymous spoof.

Recent posts about Pool Worldwide

Michael Middelkoop & Sharif Abd el Mawla

Michael Middelkoop and Sharif Abd el Mawla Partly Egyptian, partly Congolese and partly Dutch; from Amsterdam and Rotterdam, Michael Middelkoop (art) and Sharif Abd el Mawla met during their Media studies at the University of Amsterdam seven years ago. The two friends first worked apart, then together on music videos and TV and film production before… More.

Talent of the Month

Fashion Victims

To make online shoppers aware of the price that is paid for cheap fashion, Greenpeace and Pool Worldwide launched a website for the fictitious brand Fashion Victims. Though TV celebrity Zarayda Groenhart at first appears to be giving away 1000 blouses for free, her monologue changes into a story about clothing producers in China, Indonesia, and Mexico,… More.

Reviews

Eating noodles like a Boss

How to gain exposure as a brand new ad agency? You simply make a kick ass commercial, or rather a viral, for the fictitious brand Boss Noodles. And then you get hundreds of thousands views. Smart move. It proves this agency understands advertising. Khanna \ Reidinga is the product of Rikki Khanna (founder AKQA Amsterdam) and… More.

Reviews

Plan C: a theoretical viral

How to advertise the movie ‘Plan C’ about a corrupt cop? Mmm. We would probably advise our client to seed the trailer, cause as you know a trailer conveys the most (and sometimes only) attractive bits of a movie. But we have to admit, we are a bit traditional. What you could also do –… More.

Reviews

TomTom records Bert and Ernie’s navigation voices

After TomTom recorded the voices of Darth Vader and Yoda – among others – this time TomTom has teamed up with Sesame Street to promote its navigation system. It’s literally the same ad concept as the previous virals made with Star Wars, but a very smart ad (and business!) property and easily more enjoyable to… More.

Reviews

Tribal DDB wins 10 Lovie awards

The impressive series of interactive ads created by Tribal DDB Amsterdam in the past year has found the right award show to get fully appreciated; The Lovie Awards. Named after Ada Lovelace, an English writer who lived in the 19th Century and – believe it or not – wrote the first algorithm. That’s how the… More.

News

De Telefoongids is for amateurs

This is a bit of a complicated one – especially when you don’t speak Dutch. Pool Worldwide made a series of 5 short commercials for ‘De Telefoongids’ (the white and yellow pages) to communicate the header in this picture “You can all find it with the free Search & Find app”. The short commercials –… More.

Reviews

Nike’s ‘Write the future’ wins gold in Cyber

Finally, Amsterdam wins its first golden Lion – in cyber. Nike’s ‘Write the future’, created by Wieden+Kennedy has already won a truckload of prizes, but winning in Cannes, is the cherry on top, of course. The campaign won in cyber, because it used social media very effectively; the film received 40 million online views. And… More.

News

John Cleese stuck in traffic thanks to TomTom

We, as a blog, always want to feature impactful advertising. This commercial for TomTom, created by Pool Worldwide, is indeed impactful. Not because it teaches us something about TomTom – if anything, we’ve learned that TomTom is a brand for being stuck in traffic. Not because it is sexy. And not because it’s brilliantly executed.… More.

Reviews

Eurobest: Two Grand Prix for W+K and A’dam WW

Amsterdam won two Grand Prix in Film and Design at Eurobest in Hamburg, last Wednesday. Wieden+Kennedy was awarded the prestigious award for its epic Nike ‘Write the future’ commercial – alledgedly the most expensive commercial ever made. And for the same film it won bronze in Film Craft. Amsterdam Worldwide earned a Grand Prix in… More.

News

Radio 538; crippled, but still potent

This is a bit of an odd one. So You Think You Can Dance – one of the many talent shows nowadays on the commercial channels – meets Radio 538. The latter is a radio station that recently introduced two radio helmets (in the colours of its visual identity) as advertising property – dubbed the… More.

Reviews

May the TomTom be with you

Dutch navigation device manufacturer TomTom offers a very special set of new navigation voices in joint promotion with Star Wars. This viral – yes, we do consider it a viral – created by Pool Worldwide and directed by Willem Gerritsen (CZAR), advertises Yoda’s voice – on sale for US $13. In May Darth Vader was… More.

Reviews

BeyenMeyer, B&E and Pool join forces

Three Amsterdam agencies, BeyenMeyer, B&E (Brands & Entertainment) and Pool are going to share the same office at BeyenMeyer. The new combination is a partnership rather than a merger. All agencies will therefore keep their separate names. It seems to be a smart move, since the agencies will create the perfect triangle of traditional advertising,… More.

News

Philips’ Activa: not for winners or models

This is an interesting commercial for Philips Activa, made by Pool Worldwide and directed by Louis van Zwol. The Activa is a Nike+-like gadget – a running device that combines tracking, setting goals and matching music. We like the fresh look and feel and the independent tone of voice of this ad. And we also… More.

Reviews

U-Tune: broadcast your Auto-Tune

We’ll forgive you, if you didn’t recognize this as advertising. It is supposed to go viral and made by Pool Worldwide to promote a website (U-Tune) specially built for Dutch radio channel 538. On this website you can record your own song with Auto-Tune, a tool that adds digital sound to your voice. The technique… More.

Reviews