Selmore was founded in 2005 by two of most awarded teams in the Netherlands, Diederick Hillenius and Poppe van Pelt (ex TBWA) and Michael Jansen en Bas Korsten (ex DDB, currently Nothing). So it is no surprise that the agency is known for its flawless feeling for great advertising. This has resulted in a big amount of highly qualitative work (both concept and execution-wise). Their most impactful work in 2008 was for Van Gils (It’s all about the suit), a conceptual gem that generated an impressive amount of free publicity.

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