The agency 2010 was founded in 2008 (as ’2008′) by 6 (!) founding fathers – most of them ex TBWA Amsterdam. By adjusting the agency name simultaneously with the calendar each year, 2009 not only has to frequently change its logo, it also wishes to communicate that it is always on top of the latest developments in advertising. The founders all have an impressive track record. Especially Bela Stamenkovits (ex creative head of TBWA Worldwide), Jeroen de Bakker (founder of Qi - one of the first interactive ad agencies) and Mischa Schreuder and Ramon Stalenhoef (multiple-award winning creative team since 1999). Since the foundation the agency has produced many very original and impactful campaigns.