SUE Amsterdam

SUE Amsterdam is a creative marketing agency founded right at the start of 2012 by Astrid Groenewegen, Tom de Bruyne and Mirelle Janssen, previously known as managing partners of Boondoggle Amsterdam – just after it became Dutch interactive agency of 2011. Aiming to be the creative agency of the future they see themselves as designers of behaviour. Seducing, persuading, triggering and converting ‘on the way’ to develop smart ideas – not funny ones. The people at SUE are fond of brands that inevitably bubble up wherever people are looking for them. Oh, and why SUE? If you ask SUE they will ask you if you know this song by Johnny Chash. They want to be that good in telling a story.

Recent posts about SUE Amsterdam


Uncommon is seeking the uncomfortable in the comfortable. Uncommon are those who dare to fly without wings. Uncommon is seeing big, in small. Uncommon is 4 agencies, 3 months each. Dawn, Natwerk SUE and Achtung! launch the first cross-agency advertising traineeship program in the Netherlands (maximum age 27, at least 2 years working experience, you have to… More.


Two girls, one dog

There was a bit of a stir the past weeks over the Radio 538 ads; two girls licking a German wiener. I am guessing that many people found it shocking because they imagined it to be a human wiener – especially when seeing the pixelated one. Before I got wind of the public outrage, I… More.