TBWA\NEBOKO

TBWA\NEBOKO was founded in 2002 through a merger of TBWA\Campaign Company and NEBOKO. The agency is being lead by Simon Neefjes, the only founder of NEBOKO that is still on board. TBWA\NEBOKO is an allround agency and a one-stop-shop for brand strategy, advertising, retail, DM, digital and social. At the core of the agency’s advertising philosophy is a tool called ‘Disruption,’ which is “a tool for change and an agent for growth.” Among the agency’s clients are: Albert Heijn, Campina, Delta Lloyd, Heineken, KAYAK, McDonald’s, De Persgroep, Pearle, Unox, Vodafone and Wehkamp.

Recent posts about TBWA\NEBOKO

Of course we’re for sale

Last week SAB Miller tried to buy Heineken. But the Heineken family, owning just over 50% of the stocks, informed SAB Miller it wants to “preserve the heritage and identity of Heineken as an independent company.” And then TBWA\Neboko created this ad; “Of course we’re for sale. At more than 10,000 locations in the Netherlands.” Now… More.

Review

TBWA obtains share in Mobile Strategy

TBWA has obtained a share in full service mobile agency Mobile Strategy. Mobile Strategy will remain independent, but its offices will make the move from Utrecht to TBWA in Amsterdam. TBWA’s motivation to make this move is obvious. CEO Simon Neefjes: “It goes without saying that we are active in the growing segment of mobile communication. Through… More.

News

Media, Outdoor and Mobile Lions

FCB Brasil wins the Grand Prix in Mobile with their very useful Nivea brand utility. Yesterday in Cannes the Media, Outdoor and Mobile Lions were awarded. In Media Lemz won its 6th Gold with Sweetie for Terre des Hommes. Unfortunately JWT only received Bronze with ‘Have a seat’ for Android & KitKat. In Media the Grand Prix… More.

News

Always Refreshing

In the Netherlands – and most other countries in the world – you’re not allowed to give the impression that alcoholic beverages enhance sports performances. That’s why seeing a Tour de France-like scene with the athletes drinking beer and even “giving a round” looks pretty odd. However, since Amstel Radler 0.0% is “Always Refreshing” you… More.

Review

Feeling Good

KPN, the Dutch former national telco provider, last year chose its new agency N=5 after a lengthy agency orientation/pitch process. Before that KPN worked with TBWA since 2006 – in that year launching the theme “Let’s connect” (‘Sluit je aan’). This new campaign launched on Monday is to both introduce the new brand theme “Voel… More.

Review

ADCN becomes more accessible

Sweetie, the CG girl created by Lemz to track down “online pedophiles,” wins three ADCN nominations.    Yesterday, at the ADCN clubhouse, the light bulb (or ‘lamp’ in Dutch) nominations were announced. The big winners were DDB & Tribal with 35 nominations, TBWA with 29, and N=5 with 22 nominations. Especially for N=5 this is… More.

News

Catvertising

This is what TBWA wrote us when sending us their ‘viral‘; “Poopy Pets is not TBWA’s largest client, but it is a very likable, local, start-up that produces disposable, biodegradable litter boxes named Poopy Cat.” At first we had our doubts, but then we all of a sudden remembered the wise words of John St.… More.

Review

Budget retirement

Insurer Delta Lloyd’s briefing: how do you get people to think about their pension, when “as soon as the word pension is mentioned people stop listening.” (indeed, we were quite happy to have finally learned to live in the now!) Since hoaxes are the new ‘truth ’ TBWA created a nightmare scenario (case film); an entrepreneur… More.

Ad of the Month

Media Monks wins 17 Lovie Awards

Production agency MediaMonks won the majority of Dutch prizes at the Lovie Awards; 17. That’s quite a feat – though we have to add that the “People’s Lovies” (7 out of the 17 awards) are mostly about collecting votes among the crowd. On agency-level DDB & Tribal did best with 3 Gold, one Silver, and… More.

News

A making of, worth watching

Creating the ‘making of’ a commercial seems standard procedure nowadays. But only a few of them are really worth watching. This one is; of insurer Delta Lloyd’s new brand campaign – tip: turn off sound. Here you can see the end result. Created by TBWA, produced by Czar, directed by Lieven van Baelen, and shot by… More.

Review

Winners never quit

Quite an aggressive film. But necessary, cause the Adidas Nitrocharge is positioned as a boot for the ‘always on’ type of player; one that runs, charges, tackles, and passes with unrelentless energy. That’s why it is compared with sharks, lions, racers, and fighters. To say that “Winners never quit.” Craftully created by United State of… More.

Review

The Big Internet Museum

This just blew our mind. What a fantastic idea: The Big Internet Museum, the world’s first museum with a very diverse collection completely dedicated to the internet. The museum has opened its digital doors today and can be visited – as a true online museum – for free, 24 hours a day. The museum displays the… More.

Review

Critical at the right moment

Pensions are intrinsically complicated. So when people talk about your pension, it would be nice if they speak your language – not Chinese as in this film. An attractive way by Delta Lloyd to tell its customers they answer “financial questions in normal Dutch.” The film was created by TBWA and directed by Bart Timmer… More.

Review

Silver Fleet

What a nice ‘infographic’ (click to enlarge). It depicts the best agencies in town by comparing them with different ships. We shouldn’t take it too seriously, the introduction tells us, since it is not science and “therefore absolutely not measurable.” Glad we got that straight. The infographic is quite nicely designed (though the body copy… More.

Review

Sustainable battle

Albert Heijn (AH) and its agency TBWA have launched a Facebook platform that let’s sustainable products (in this case a sustainable chocolate bar and fish) battle each other. With some witty copy (fish: “now fuck off with that rod, it makes me nervous”) the products try to sell themselves as the most sustainable. The one… More.

Review

Mark Sloan joins Anomaly

Mark Sloan becomes ECD at Anomaly Amsterdam after having worked at TBWA/ Media Arts Lab in Los Angeles, where he was Associate Creative Director on Apple. Sloan is returning to Amsterdam; before TBWA he worked as head of design at W+K Amsterdam. Hazelle Klønhammer, MD at Anomaly – who knows Sloan through Wieden where she… More.

News

The Switch

After The Entrance and The Date, this is the third Heineken commercial in the ‘Open Your World’ series – with fantasy, glamour, and music playing an important role. The one thing that struck us is that this commercial is not made by Wieden+Kennedy, but by Heineken’s local agency TBWA. The most important difference with the… More.

Review

Close encounter with the Champions trophy

Imagine you enter a hotel room before visiting a Champions League match and you find the trophy ‘with the big ears’ in your room. Wow! Nice! Yep, that’s how we would react. Though we always doubt the authenticity of case films – they almost never feel entirely real – we have to say this makes… More.

Review

Time for an eye exam

We learned a new word today; ‘captcha’ – the text you need to fill out in an online form to make sure you’re not a bot. TBWA used it to promote a free eye exam at Pearle opticians. The hard to read captcha on the left changed into the banner on the right; ‘Time for an… More.

Review

Beautiful?

A guerrilla make-over to promote Holland’s largest DIY, Gamma’s wallpaper. The pay-off: “Isn’t it beautiful?” Well, if you’re asking our opinion; no this wallpaper is not beautiful. But the idea is though. Created by TBWA\Neboko.

Review

Yacco Vijn exchanges Kong for TBWA\Neboko

Yacco Vijn leaves digital agency Kong (N=5’s digital sibling) to become Managing Creative Director at TBWA\Neboko alongside Bas Engels. It was a hard decision for Vijn, but the fact that TBWA has been so consistent in its creative success over the past decade and the fact that he leaves Kong in good shape, made him… More.

News

Keep watching

After the newsreader has finished covering the news on the Danish troups still fighting the Taliban in the Southern Afghan province Helmand, she switches to less important news; the weather – presented by the ever sexy Marjon de Hond. On the other side of the split screen the footage continues to build up to the… More.

Review

20 shortlist nominations in Film (craft) for Amsterdam

With 13 shortlist nominations in film and 7 in film craft, Amsterdam should be able to win some more Lions tomorrow night. Of all these nominations 4 go to Nike ‘Write the future’, 3 to Heineken’s ‘The Entrance’, and one to Heineken’s ‘The Date’, which adds up to an impressive 8 film (craft) nominations for… More.

Event

Heineken’s ‘Walk-in fridge’ 2nd best spot ever

Quite an honour for Amsterdam based TBWA\Neboko; Heineken’s Walk-in fridge was the runner-up in CBS’ ‘Clash of the commercials’ – Volkswagen The Force, created by Deutch LA, was the winner. To finish second in the ‘Best commercial of all time’ competition – representing ‘The World’ (vs the US) – is something to be proud of.… More.

News

Land and hand annexation on Queen’s day

Amsterdam is getting excited for Queen’s day. Not just because Amsterdam becomes one big orange party to celebrate the Queen’s birthday, but also because the streets turn into the biggest garage sale in the world. We don’t have a clue how getting rid of second hand stuff became part of Queen’s day, but a distinctive… More.

Review

Nike’s Write The Future (W+K) wins big at ADCN Awards

Write the future did what most of us expected, it won big last night at the Dutch Art Director’s Club (ADCN) Awards: the Standing bulb (read: Grand Prix) and three golden bulbs (Integrated, Film, and Print/Magazine). MassiveMusic also won an award for the music in this commercial. Overall, TBWA\Neboko won most awards, taking home 2… More.

News

Pedigree; not for dogs that hate fireworks

There’s a Dutch saying about ‘shitting 7 colours’ when you’re really scared. And since the Dutch love their fireworks, dogs – and cats, for that matter – have a hard time around New Year’s. On this poster created by TBWA\Neboko the dog food brand Pedigree offers some  preparation tips on its website for dogs that… More.

Review

Draftfcb (re)wins Nivea / 180 hires

Draftfcb will be the sole lead agency for Beiersdorf – owning personal care brand Nivea – as from January 1st 2011. The agency won a lengthy international pitch with among others TBWA\. For Draftfcb the pitch was led by international Chief Creative Officer Jonathan Harries and Amsterdam based ECD Dagan Cohen. For years both Draftfcb… More.

News

How expensive is your ambulance?

As from January 1st, next year, healthcare will become more expensive. That’s why the Dutch Consumers’ Association (Consumentenbond) asks its members to go online and check the ‘Zorgvergelijker’ (care comparer) to see whether their current insurance matches their personal situation. It made us think of the good old advertising adage “When everyone screams, you gotta… More.

Review

X-Ray eyes; based on a true story

This trailer for the fictional movie ‘X-Ray eyes’ requires some explanation. “If movies based on true stories are so interesting, don’t you want to know what really happened?” is what the supers at the end of the trailer ask. Then you see a snippet of the documentary that tells you what really happened – shown… More.

Review

Delta Lloyd fires, Olmeca hires

Delta Lloyd ends it relation with Lowe & Draftfcb. There will be a pitch, but the insurer hasn’t decided which agencies will be joining it. In 2006 Delta Lloyd ended its contract with TBWA\Neboko, the agency that invented the pay-off ‘…zeker Delta Lloyd’. Lowe & Draftfcb kept the pay-off but completely changed the tone of… More.

News

Pearle guarantees eyesight

Usually we’re not big fans of commercials that use overly obvious humour. But we have to say this one is quite well done. The police man addresses the old woman in quite a paternalistic way. “Sir, you probably thought, with this fast car I might as well put the pedal on the metal?”. When she… More.

Review

Spectacular for Adidas F50 Adizero

Quite spectacular this outdoor ad for the Adidas F50 Adizero. Not only did Adidas change the tram stop benches, the real boots were also incorporated in the outdoor furniture. Created by 180, TBWA\BEC and JC Decaux.

Review

Heineken claims Dutch canal parade with Bertje!

While the Pletterpet has not been the most successful premium Heineken ever launched – at the supermarket you’ll still find big piles of  Pletterpet boxes – Heineken yesterday made a big come back during the national team’s canal parade. Heineken’s agency TBWA\Neboko – also responsible for the Pletterpet – came up with the idea to… More.

Event

4 Film (Craft) Lions

On Saturday the last Cannes Lions were awarded to Amsterdam agencies in the categories Film and Film Craft. Silver went to the intelligent commercials made by TBWA\Neboko for IDFA – international documentary festival Amsterdam. Though we liked the previous concept a little better, the one showed in this post brings the message ‘You can’t make… More.

Event

Heineken’s Pletterpet inspired by the Makaraba

An exquisite example of (true!) storytelling. The ‘Pletterpet’ is the best WC premium we’ve come across so far – the Netherlands probably has the highest football-premium-density in the world. This instruction film shows the package you buy in the supermarket in its full glory – €11, including 8 cans of beer. We do feel slightly… More.

Review

SAN awards: N=5 ‘Agency of the year’

This commercial by Amsterdam agency N=5 for LOI – a commercial education institute – was awarded a Dutch ‘SAN Accent’ last week. The SAN Awards is the only award festival organized by advertisers. With the pay-off “Holland gets smarter and smarter”, the commercial tells the story of a family visiting an Italian restaurant. The waiters… More.

Event

Heineken simply wants to entertain

All around the globe Heineken is known for its premium character – even James Bond drinks it.  In the Netherlands however, Heineken is pretty mainstream. Therefore Heineken’s Dutch strategy is to approach men as not very sophisticated creatures that simply like to be entertained. That’s exactly what this commercial communicates. While the girls are waiting… More.

Review

YDA: For those who are born to create drama

This great film for the Young Director Award (YDA) was created by TBWA Helsinki and directed by Rogier Hesp, who is part of L-A-D-A, a ‘production company for new creative talent’. Hesp is one of the young directors that last year made the festival’s shortlist. With the (already existing) pay-off ‘Born to create drama’, the… More.

Review

McDonald’s’ Dutch Deluxe; made for Holland

Normally we don’t show typical Dutch commercials, because the humour is often culturally challenged and thus not very funny for an international (and critical) crowd. But this guy telling his girl she still owes him money for the burger he bought her during a ‘romantic’ dinner at McDonald’s made us laugh. Especially because it highlights… More.

Review

Epica: Kit Kat Jesus wins gold

Holland won 18 Epica awards – four times gold – last week in Belgrade. It ended fifth after Germany, France, Sweden and the UK.  Our favourite gold went to Kit Kat Jesus. Kit Kat pretended as if Jesus had been spotted in a Kit Kat bar and this news spread as quick as only internet… More.

Event

ABN AMRO ditches TBWA for Selmore!

Wow! It doesn’t get much juicier in advertising! It all started when Dutch bank ING felt they were in need of a new agency. In the past years there had always been a lot of criticism on ING’s advertising, created by Leukwerkt Worldwide (Funnyworks), but ING kept defending it as being effective. We have to… More.

News

Trojan-horsevertising for Shield Security

New Message came up with this idea – hidden letters, visibale on an airport scanner in a briefcase – to help Shield Security find new security employees at Schiphol; “Wanted: experienced security personnel”. Quite an expensive way of advertising it seems; every single message will cost Shield Security a flight ticket. But since the conversion… More.

Review

Heineken’s walk-in fridge wins Golden Loeki

In the Netherlands every year the public is asked to choose the best commercial of the year. Not a bad idea, when you realize that eventually advertising is made for them. The award is called the Golden Loeki. Until 2004 ‘Loeki de Leeuw‘ (Loeki the lion) was the bumper icon of the STER, the organization… More.

Event

Heineken’s walk-in box for the walk-in fridge

What a great idea. 20 of these IKEA style boxes – with a picture of the contents on it – were spread through Amsterdam by TBWA\Neboko. As if someone bought a complete walk-in-fridge. A smart way to refresh the attention for Heineken’s ad property, the walk-in fridge.

Review

Philips ‘Cinema 21:9’ wins Eurobest Grand Prix

Just like in Cannes this film by Tribal DDB won a Grand Prix in the TV/Cinema category at Eurobest in Amsterdam, last Friday. The commercial, only distributed through the internet (how could it win in TV/Cinema?), advertises the new Philips cinematic widescreen standard in a mind blowing way; a violent bank robery filmed in freeze… More.

Event

Amsterdam scores well at IMC Awards

At the IMC Awards the Heineken ‘Trompet’ (a drum disguised as a hat for football fans, which was a follow-up of the speaker hat – a hat disguised as a speaker) by TBWA\Neboko won a golden IMC Award. Upload Cinema for De Uitkijk by Lowe/Draftfcb, also won gold. The Heineken Trompet was distributed around the… More.

Event

Marketing Tribune: Dutch ad agency survey

Marketing Tribune just published its yearly Dutch ad agency survey,  conducted by Intormart GFK. And because 180 Amsterdam scored so well, co-founder Chris Mendola (right) and Andy Fackrell were asked a few questions about the success of their agency. The results of the survey came from 865 advertisers, who answered questions about the awareness, preference… More.

News

KFC inspired by Burger King and McDonald’s

This website was made by EuroRSCG Amsterdam. Through a security camera, you can follow the indecisiveness of a KFC customer ‘live’ – but not really. As if to say, at KFC it all looks so good, it’s too hard to make a choice. If you guess what he will eventually choose, you can win ‘fantastic… More.

Review

Grey: Here today. Where tomorrow?

Grey announced yesterday that Hazelle Klønhammer will become the new MD of Grey Amsterdam. Klønhammer follows up Dick Klicks. Klicks moved to Grey EMEA in March and only a few months later he left Grey altogether to work for Tomorrow Design. Though her name sounds Scandinavian, Klønhammer was born in Australia and moved to Amsterdam… More.

News

Grand Prix for Tribal DDB

This weekend ‘Carousel’ for Philips, made by Tribal DDB, won a Film Grand Prix in Cannes! Last week the online case was already awarded with a silver Cyber Lion. According to film jury member Richard Bullock (180 Amsterdam) the jury was unanimous and quick to decide that this was a Grand Prix. David Lubars (BBDO),… More.

Event

SAN: TBWA agency of the year 2008

For the record; according to the SAN, TBWA\Neboko is agency of the year 2008. We’re a bit late with this news, but after the Spins, the Lamps and the Esprix’ we were kind of award-tired. Besides, the SAN Accents are awarded by the Stichting Adverteerdersjury Nederland; a jury that consists of advertisers. Let’s be honest;… More.

Event

Esprix; smart advertising with impact

This viral for X-Travel made by YoungWorks, won a bronze Esprix award yesterday. A viral that truly deserves its name; it has generated 2.7 million hits until now. The Esprix awards are about smart and effective advertising that activates the consumer. 23 cases were awarded; 8 won silver and 15 bronze – no gold. Just… More.

Event

Caveliers spoof walk-in fridge

Heineken’s walk-in fridge by TBWA\Neboko is already a classic. After Bavaria couldn’t resist to spoof it, here’s another brand that loves the concept. Execution is a bit shitty, but it still honours TBWA’s original.

Review

Heineken walking (not walk-in!) fridge

TBWA\Neboko made yet another walk-in-fridge-commercial for Heineken. Only this time it can actually walk! It made us laugh out loud! To fully appreciate it, you need to see the original – that’s a pity. But timing and execution are perfect. Especially the Polish building labourer (of which we have many in the Netherlands) is brilliantly… More.

Review

TBWA: 3 golden, 2 silver ADCN awards

This (cinema) commercial by TBWA\Neboko for IDFA (International Documentary Festival Amsterdam) was awarded last night at the prestigious ADCN (Dutch Art Directors Club) awards with a golden Lamp. Check out all the winners here. We love the IDFA film (‘you can’t make up reality’), because it is creative, insightful and convincing – the three essential ingredients of… More.

Event

KPN works embarrassingly quickly

After having moved the last box into his new house, Martin has a quick shower and before he’s properly dressed his girlfriend already has internet up and running! He looks at the computer and says “That’s a funny picture of your mother”. But it’s not a picture… It not only made us LOL, we also… More.

Review

Heineken walk-in fridge spoof

We came across this walk-in fridge spoof and suspect it was made by TBWA\Neboko – the same agency that made the original. Heineken wouldn’t mind of course, if more consumers follow this example, but as building a walk-in fridge is slightly more complicated than, let’s say, making a Coca Cola geyser with Mentos, we doubt… More.

Review

Heineken’s walk-in fridge

This great ad by TBWA\Neboko – featuring two housewarming hosts doing a tour through their brand new house and showing their favourite rooms – is conceptually strong and smoothly executed. The way we like advertising best! Interesting is that TBWA seeded the commercial through Hyves (the Dutch Facebook) before releasing it on television. The commercial is also… More.

Review

Flow; Nothing; Lowe

Adformatie reported last week that according to research conducted by Synovate 63% of the Dutch advertisers believe that the added value of advertising agencies will diminish. The reason is that more and more advertisers obtain agency expertise in-house. The same research clearly shows that agencies are pessimistic about the future – no news really, when… More.

News