THEY

They was founded by a group of successful advertising professionals with different backgrounds; commercial, creative and strategy. That’s probably why the agency is so well balanced. And with the brainy head of strategy, Roland van der Vorst (ex FHV BBDO), most of the advertising is based on strong insights.

Recent posts about THEY

Phonetic bird tweets

The Dutch Society for the Protection of Birds (Vogelbescherming) organises the National Bird Week – from 17 till 25 May. A week that aims to stimulate people to discover new birds. But instead of urging people to go out with their binoculars, the society has given 140 birds a voice through Twitter – how appropriate. Phonetically… More.

Review

Zarb’s colourful champagnes

A few years ago THEY introduced their own champagne brand, called Zarb. What’s special about Zarb is that the bottles don’t look like traditional champagne bottles and that the design constantly changes. The agency created this commercial, together with Amsterdam based  visual artists and director’s duo Ine & Sanne, to promote their new champagne collection… More.

Review

Putman Cramer and Disselkoen join THEY

Our very first Talent of the month Daniel Disselkoen just made his way into Amsterdam’s advertising world: he joined THEY as creative team together with Barbara Putman Cramer. The past year both spent on individual entrepreneurial and client-based projects. Disselkoen, who studied Law and Philosophy before graduating from the Royal Academy of Arts in The Hague, together with a… More.

News

RoboJob

Quite a teaser this commercial made for the Ministry of Social Affairs that advertises a platform that tries to stimulate people to make more out of their working lives. The platform and its experiments have been developed together with the University of Amsterdam, which is actually why it might be a little too highbrow for the… More.

Review

THEY and Momkai win Grand Prix at Red Dots

Last Friday THEY and digital design agency Momkai won two Best of the Best awards at the Red Dots Awards in Berlin with ‘Play your future’ for Aegon in the categories ‘Interface Design’ and ‘Online Communication.’ For the latter they also won a Grand Prix (which you should probably then call ‘the best of the… More.

News

BoooTube

Some videos are so bad that you immediately feel the urge to share them with your friends – making them actually good in a way. If you enjoy sharing YouTube’s worst; go ahead and bookmark BoooTube. Cringeworthy guitar solos, bad “German hip-hop” (Money Boy is Austrian, really, but oh well), offensive political rants, or simply videos… More.

Review

Momkai wins four Red Dots

Digital design agency Momkai has won four Red Dot Design Awards this week. One for its very own start-up Lowdi – a good looking compact speaker – and, together with THEY, it won two ‘Best of the Best’ awards (in Online Communication and Interface Design) for Aegon’s ‘Play Your Future’ – see picture. The Red… More.

News

Van der Vorst leaves THEY for Singapore

Photo by Johannes Abeling / HH Last month we wrote about Boris Nihom becoming Head of Strategy at THEY. Today we know why: as of May 1st, Roland van der Vorst, co-founder of THEY, after seven years leaves the agency to move to Singapore and set up some new businesses. Van der Vorst: “THEY is the… More.

News

Nihom Head of Strategy at THEY

Boris Nihom (31) will become Head of Strategy at THEY next month. Nihom, winning the ‘Jonge Haan’ (a marketing award for young, promising marketeers) in 2010 and co-founding the Account Planning Group Netherlands in 2011, joined THEY six years ago. Roland van der Vorst, current Head of Stategy and founder of THEY, about Nihom’s promotion:… More.

News

We just WordPressed to say…

…we love this topical ad from Vodafone and THEY to celebrate Valentine’s day – click for full image. Doesn’t need much explanation. Which is actually what makes good ads.

Review

The drama of losing a phone

THEY created a campaign around the drama of losing or breaking your mobile phone – which happens to 55,000 Vodafone clients every year. With this campaign Vodafone aims to tout it services of blocking a phone, retrieving it, insuring it, and backing up the data. The drama in this campaign was literally added by director… More.

Review

The Company Voice of Holland

Vodafone introduces The Company Voice of Holland, a smart variant of the popular talent show on TV. Together with agencies Achtung! and THEY, Vodafone is looking for the receptionist with the best voice. The online audition – built by This Page Cannot Be Found – is done, quite appropriately, through the telephone. By means of ‘advanced… More.

Ad of the Month

Share like a boss

To promote its Prepaid+ subscription Vodafone has introduced the hashtag #delenalseenbaas (‘share like a boss’). It celebrates the phenomenon of ‘oversharing’. The most superfluous tweets – like “I think my hamster has a cold” – using the campaign hashtag are put in the spotlights on a dedicated website. If you wonder why Vodafone is doing this; apparently the… More.

Review

Teaching with Timeline

This is the kind of concept that makes us instantly jealous. Smart, innovative, and great in its simplicity. The casefilm pretty much speaks for itself; the idea combines the mechanism of Facebook’s Timeline with teaching history. Here’s an example of one of the timelines: 20th century inventions – in Dutch. The concept was created by THEY… More.

Review

Glowing in the dark

Very nice, this glow-in-the-dark poster, advertising the Bos Theater, an open-air theater in the Amsterdamse Bos, where the play Wiener Wald is performed from July 3rd – September 15th. We love the fact that these posters are wood printed – using a gouge to draw. And to obtain the pearly color, more colors than just… More.

Review

Van Gaal congratulates Cruijff

For those of you not following what’s happening in Dutch football: there is (or was?) a fight going on between two former Ajax Amsterdam coaches. Van Gaal and Cruijff both want to reorganize the love of their life, Ajax, but in their own way. And they have more in common; they both grew up in… More.

Review

Bipolar webcare

A bit of a bipolar ad this. It starts quite art directional with some beautifully directed images and a subtle sound design (Studio de Keuken) that makes it feel special and easily draws you in. And then, about half way down, when the sleepless consumer (wearing the art director’s beard) tweets to @VodafoneNL that he… More.

Review

Through the eye of a football

When we first saw this commercial for the ‘Meer Dan Voetbal’ foundation (bonding society through football), we thought ‘this has already been done’, but after a brief discussion we realized we mixed it up with this Nike “Take it to the next level” commercial. Speaking of taking things to the next level; the view from… More.

Review

Cheap Champagne

Happy New Year to you all. To stay in the right mood, we present to you this film about Champagne. A nice slow motion of a bottle of Champagne being uncorked – in reverse. Not the most original idea ever, but pleasant to watch with Vivaldi in the background and likely to make the viewer… More.

Review

Avoid the shopping crowds

When it comes to location based – i.e. geo-tagged – shopping there are roughly two kind of benefits (apart from telling people where you are); either you can proudly tell the world you’ve become the virtual mayor somewhere or you get an instant discount – or both. Now there’s a new web app, created by… More.

Review

Zarb does Paris

Zarb – French slang for bizarre – is a champagne brand brought to market by Amsterdam agency THEY in 2009. The idea behind the brand is that the bottle is used as an artistic medium. In December last year Zarb opened a pop-up store in Amsterdam to show its collection. This year the brand is… More.

Review

Internet abroad for €2 a day

Just like the previous Vodafone commercial – also made by THEY – about the €2-abroad-deal (the one in the snow), this ad won’t win any prizes in Cannes – though Wouter Stoter directed a fairly sexy commercial. But speaking of Cannes; some of us used Vodafone’s €2/day-deal there and it was great. Especially when comparing… More.

Review

Talent Translator

We wrote about this campaign, created by THEY, before; it’s based on the ‘IkKan’ (I can) theme and built around the ‘Talent Translator’. This online platform helps the jobless to focus on what they can do, rather than on what they cannot – sounds logical. And this positive approach should encourage people to look for… More.

Review

THEY selling Sobieski vodka in India

We received a press release from THEY telling us that the agency just won the assignment to roll-out the Polish vodka Sobieski in India. Sobieski is (in quantity) the sixth-largest vodka brand in the world, but we never heard of it. After doing some Googling we came across this Bruce Willis commercial. Apparently he’s not… More.

News

Vodafone finally ready for internet overseas

“Internet overseas. Our network is ready for it. Start your journey.” Sometimes advertising seems so simple. Or let us put it differently; some agencies can make advertising look simple. Though it helps of course that Amsterdam agency THEY was allowed to bring us good news. After all, we’ve asked ourselves for ages: ‘why don’t these… More.

Review

Zarb turns champagne market upside down

Zarb, meaning bizarre in French slang, is a relatively new Champagne brand that was introduced by agency THEY two years ago. An understandable brand name, if your plan is to turn the traditional champagne market upside down. Instead of becoming cautious or even apathetic, THEY wanted to convert the economic crises into something positive; hence… More.

News

Vodafone finally finds a ‘steady’ proposition

“Online gaming with mobile broadband, Vodafone is ready for it” is what the voice-over tells us. We like it. Finally. In June 2009 agency THEY won the Vodafone account together with Achtung! – the latter agency was primarily responsible for the digital work. Since then Vodafone has been all over the place with its advertising… More.

Review

5 silver Lions in Cannes for Promo and PR

Amsterdam won 5 silver Lions in Cannes yesterday. Big winner was Kong with 3 silver Lions for Stanislav – 2 for Promo & Activation and 1 for PR. Not really a surprise, since the online viral, that used people’s photo’s from social network site Hyves in an online film, already won several national and international… More.

Event

Madame TreSesti can ‘read’ your social networks

Vodafone, with a seemingly unlimited budget for cross-media communication, has launched yet another online thingy. Last year Vodafone introduced Vodafone 360; the answer to how the hyper-connected consumer can manage its different online social tools, like Facebook, Twitter, etc. Vodafone 360 integrates these different platforms – making itself a one-stop shop – and asked Achtung!… More.

Review

Vodafone: Trouble finding the right partner?

Here’s another example of Vodafone’s ‘Life Insights’ campaign  – made by THEY. A campaign that revolves around insights on mobile phone usage. With these insights Vodafone creates products that match its different consumers. Last time we showed an ad that talked about accidentally sending text messages to the wrong person (read: sending dirty text messages… More.

Review

Vodafone: Dirty text message to your grandma?

Normally we wouldn’t have noticed this ad, but since Vodafone has surprised us many times in the past half year by introducing so many different styles of advertising, we wanted to share this one with you. Agency THEY introduced yet another visual identity for Vodafone’s communication. We like the looks of it; it is clean,… More.

Review

‘Talent translator’ translates talents into jobs

This distinctive print ad was created by THEY (and photographed by Ilja Meefout) for the Ministry of Social Affairs and Employment. It says “I can” and then sums up some random talents: “fishing, carpeting, conducting [an orchestra] and calculating”. A strange combination it seems. But as we all know Asian people are really good with… More.

Review

THEY opens office in India

THEY is not having too much trouble with the recession. In fact, it just announced to open a second office in New Delhi, India. As far as we know this will be the second Amsterdam agency opening an office in New Delhi – Wieden+Kennedy already has one, especially to service its client Nokia. THEY Consult… More.

News

Treasure hunt for Vodafone’s mobiles

We ended our last post about Vodafone with ‘to be continued’. Why? Because we were surprised that Vodafone’s new, distinctive characters (the ‘mutated guinea pigs’) weren’t used at all in Achtung!’s brand activation, ‘Upgrade a stranger’. And while Vodafone internally is still being divided over the new ad property – created by THEY – Achtung!… More.

Review

Vodafone introduces mutated guinea pigs

This commercial by THEY for Vodafone, is the talk of the (advertising) town at the moment. No wonder, the mutated guinea pigs are kind of odd. But we think it’s very brave of Vodafone to adopt such a distinctive ad property and respect THEY for being able to sell it. And since it is always… More.

Review

THEY and 72andSunny are ‘small’ but great

Bystanders always judge the advertising scene as being so vein; there’s an award for every fart being aired. Here’s another one; Advertising Age’s ‘Small agency of the year’! We have to admit that AdAge’s goal is noble: “to help uncover some of the great but not enormous agencies that too rarely get recognition, and to… More.

News

JWT wins Belastingdient

Finally UbachsWisbrun/JWT seems to have taken the big turn. Through Adformatie we learned that the agency has won the prestigious Belastingdienst (National Tax Collectors Office); a several-million-account. DDB, Publicis,  Roorda and Imagine were also involved in the pitch. Through the grapevine we learned that at JWT the champagne has been flowing abundantly. In the last… More.

News

Ziggo and UPC use same metaphor

We are very much starting to like internet provider Ziggo! After several surreal commercials – made by DDB Amsterdam – here’s yet another great ad. It features an Indian, called Howling Wolf, a woman on an Egyptian camel and some ‘naughty’ girls (read: ‘porn stars’) getting the fast download-train. A great metaphor, using living images… More.

Review

They/Achtung! win Vodafone

After having worked for 7 years with UW/JWT, Vodafone this February announced it wanted to reconsider its communication strategy. The brand that facilitates communication had noticed that its target group had changed its way of communicating (well spotted!). No less than 7 agencies participated in the pitch for 2 different parts of the account; theme… More.

News

Coffee Company into slidevertising

Students putting this Coffee Company slide in their presentation and uploading a photo of the presentation on a dedicated website, receive a coupon for 10 cups of free coffee. Slidevertising! Nice idea by Amsterdam agency THEY. No wonder they have to give away free coffee; for students a latte is way too expensive – especially… More.

Review

THEY are growing in difficult times

The frustrating thing about working in advertising is that most advertisers don’t really believe in advertising. So when a recession is looming, the first thing they do is cut their advertising budget. But fortunately ad agencies do believe in advertising. Hence this ad by Amsterdam agency THEY. Apart from the fact that we love the… More.

News