WE ARE Pi is led by Alex Bennet-Grant, Rick Chant, Barney Hobson, and Patrick Garvey. Since 14th March (Pi Day) 2011, WE ARE Pi has been a partner to “thought leaders stewarding visionary brands of tomorrow“. That’s why they see themselves as an Ideas Company, not just another agency. “Ideas that shift brand position and perception, ideas that tell compelling, emotional, timeless and universally sharable stories“. Their clients include LEGOTED, Wrangler Jeans, Under Armour, ABB, Kipling, and Hotels Ahead.

Recent posts about WE ARE Pi

Wranger vs Wrongler

This ‘out of home’ and social campaign for iconic brand Wrangler was made by We Are Pi and “aims to motivate people on how to lead a better life by giving customers a lifestyle choice, the Wrangler way, to extract the most out of your… More.


United in time

“No matter who you are, no matter what you do, wherever you live, or what language you speak, we are all united in time.” This truism introduces “The Human Clock,” a social experiment We Are Pi created to announce the TEDxAmsterdam 2014 Conference. The clock… More.


We Are Pi wins Kipling global business

We Are Pi has won the Global Kipling advertising account. The Belgian brand approached different agencies to implement the brand’s new strategic positions. Kipling is part of the VF Corporation with headquarters in Bornem, Belgium. The company also owns Wrangler (won also by WE ARE Pi… More.


We Are Pi wins Wrangler

Amsterdam-based We Are Pi, has been awarded the European Wrangler advertising account after a competitive pitch. According to the press release, We Are Pi’s appointment comes as Wrangler “looks to meet modern consumer’s needs,” which sounds like a pretty legitimate reason. After all, you don’t… More.


Analogue quality time

We Are Pi created this larger than life film for Lego. Lego? That’s right, not for an insurance company or the breast cancer society. No, Lego; these small bricks that always seem to be popular among kids – and dads as we’ve just witnessed. But… More.


Amsterdam winners at Eurobest

And the winners are… Doom & Dickson, Publicis, and Lemz won Gold at Eurobest this year. Our very favourite Hema push-up bra won gold in PR (which should have been Gold for making a sound casefilm, really), and Silver in Promo & Activation. ALS’ ‘I’ve… More.


Reverse engineering

Last year We Are Pi made a brain from people, in April this year they made a Human Kaleidoscope, and now the Amsterdam hotshop has created the “world’s largest” skull from 15,000 balloons. The campaign, dubbed createdestroy, is announcing the TEDxAmsterdam event on 30th November… More.


Silver for Publicis and W+K

A rather meagre last day for Amsterdam in Cannes, last Saturday – the most prestigious day of the festival. Publicis did not manage to win Titanium for their ALS ad, but with Silver in Integrated the agency still did very well with the impressive campaign,… More.


Ideas United

TEDxAmsterdam has a special ethos; ‘Ideas worth doing’ – instead of ‘Ideas worth spreading’. It inspired We Are Pi to create this living brain – using the pay-off ‘Ideas United’ – together with choreographer Ernst Meisner, the National Ballet and Nova Dance College. The striking… More.

Ad of the Month

WE ARE Pi shares its value

From left to right: Barney Hobson, Rick Chant, Alex Bennett Grant, and Jamie Kim (click = full picture) There’s a new shop in town, called WE ARE Pi. It is located on the Herengracht, in the same building as production agency 328 Stories and theGirls™.… More.


We Are Pi raises money for Japan

Two weeks ago agency We Are Pi threw a heavily sponsored fund raising party for Japan where 350,000 people lost their homes due to the tsunami; “AI NIPPON ♥ 日本” – meaning ‘love Japan’. All the artist friends of We Are Pi were asked to… More.