Wieden+Kennedy

Although in size Wieden + Kennedy is one of the bigger ad brands in the world, its network of agencies is still fully independent. The Amsterdam agency was founded in 1992, when Nike (W+K’s founding client) opened its European headquarters near Amsterdam. The agency is known for effortless handling big, international accounts with ditto budgets – without forgetting its creative roots. The Amsterdam office on the Herengracht is an exotic, multi-national microcosm.  Which is one of the reasons why its one of the most internationally awarded Dutch agencies.

Recent posts about Wieden+Kennedy

Best team photo ever

With this photo Nike and Wieden+Kennedy Amsterdam were aiming to create the ultimate team photo of Russian football club Zenit Saint Petersburg after the team won the Russian Premier League. W+K created a series of images that capture Zenit’s “ascension to the football throne“, with the players… More.

Reviews

The Hall of Colonels

“We’re all familiar with the impeccably groomed visage of this string-tie wearing southern gentleman (not to mention his finger lickin’ secret recipe) of Colonel Sanders.” Since we’re not from the States we’re not too familiar with the buckets full of meat, but since Amsterdam based Resn… More.

Reviews

FIFA 15 is like bitter-sweet chocolate

To come up every year with a new FIFA commercial (most of the time starring Messi) must be quite difficult. But with the insight that EA’s game quickly alternates between bitter and sweet Wieden+Kennedy Amsterdam has found a nice little creative hook to launch FIFA 15.… More.

Reviews

Booking Dot Premium

Wieden has created yet another series of commercials for Booking.com. The frequency with which the agency is allowed to produce these new high production value films confirms that the online travel agent is the biggest booking platform in the world – making quite some money… More.

Reviews

Navigating a plane with imagination

This “dream machine” for Russian airline S7 is quite impressive. It let’s you virtually travel to your destination by the power of the mind. The contestants have to keep focusing on the mental image of their favourite destination to navigate the plane towards it. We are… More.

Reviews

Let your pupils party

With the “complete new brand tonality and visual language” designed by Wieden+Kennedy Amsterdam Desperados wants to show us its coolness – cause if the taste doesn’t live in your bottle, you got to create it elsewhere. With seven different, very catchy 20-second spots Desperados takes… More.

Reviews

Any place you can imagine

As ad folk we often defend our profession by saying that consumers actually like to be seduced, by offering them expectations beyond the product. We give them something to fantasize about and thus add a comfortable layer of imagination on top of their lives. The proposition… More.

Reviews

The Match

A ship works well, Heineken and Wieden+Kennedy probably thought after last year’s commercial The Odyssey – in which the main character constantly changes into someone else. Different ship this time. Clearly a bit shabbier. But with some inventiveness the entire crew wears a suit at the end and is able… More.

Reviews

Storytelling Dot Yeah!

Storytelling, supposedly that’s what advertising is all about today. There’s one agency in town, Wieden+Kennedy, that has not just picked up this trend and made it its true skill. It has even turned it into a sophisticated caricature – if that’s not a contradiction in terms.… More.

Reviews

Great things start with Netflix

Sometimes it seems as if it’s simply the pay-off that gives a concept mileage. Take the phrase “Great things start with Netflix.” This guiding phrase turns every Netflix series in an inspirational adventure. Add to that the catchy scenes and heavy, cinematic sound, and Netflix… More.

Reviews

Virtual Snow Globe Shakers

The funny Christmas sweaters are out, snow globes are in. That is, two Amsterdam agencies created Christmas greetings by using a virtual snow globe shaker; Wieden+Kennedy (“Merry ‘Dam Xmas“) and AKQA (“Winterlands“). Both websites – that should be checked out on a mobile device to be able… More.

Reviews

Donate your voice

This crafty film called “Free Our Voices” for Child Helpline International (that uses an old but catchy trick) is to convey that the calls for help of over 150 million children stay unanswered because many child helplines don’t have the resources to properly answer all their calls.… More.

Reviews

Chasing Horizons

How to advertise the Citizen Eco-Drive Satellite Wave F100? Since this watch automatically adjusts to your current timezone (in three seconds – is that quick?), you could make a film about a trip around the world. This is what Wieden+Kennedy Amsterdam/Tokyo did. But then in quite a nice,… More.

Reviews

We are who we become

“Where you come from is not who you are. And where you start, is not where you finish.” With that line (written by Wieden’s account manager (!) Charlotte Jongejan), the idea of this ad instantly unfolds. The five South African kids that have conquered their… More.

Reviews

Wieden+Kennedy welcomes new talent

From upper left, clockwise: Sean Condon, Emma Wiseman, Josh Chang, Rose Zandvliet, Kelsie van Deman, Daniel Schaefer, Szymon Rose, Edouard Olhagaray and Sebastian Partika Wieden+Kennedy Amsterdam is extending its interactive, creative and planning departments with no less than nine new hires! Kelsie van Deman joins as… More.

News

Better starts now

The Japanese watch brand Citizen was founded in 1930 and with this visual brand statement it wants to shows that it never stopped moving forward. Citizen believes that “no matter who you are and what you do, it is always possible to make something better.”… More.

Reviews

Media, Outdoor and Mobile Lions

FCB Brasil wins the Grand Prix in Mobile with their very useful Nivea brand utility. Yesterday in Cannes the Media, Outdoor and Mobile Lions were awarded. In Media Lemz won its 6th Gold with Sweetie for Terre des Hommes. Unfortunately JWT only received Bronze with ‘Have a… More.

News

Exploring The City

Just when we thought that the Open Your World theme – introduced in 2011 with The Entrance – was starting to wear out, W+K creates this fantastic film. What a joy to watch. After a series of commercials taking place somewhat off the grid (especially… More.

Reviews

Joe Togneri Head of Content at W+K

Wieden+Kennedy appointed Joe Togneri as the agency’s new Head of Content. Togneri, who has over 20 years production experience, has been affiliated with the agency since 2012, working as a freelance producer on a range of projects for Heineken, Coca-Cola, Powerade, Nike and EA. A San Francisco native,… More.

Reviews

Sports reinvented

Pushing yourself to the limit in sports advertising is not new – Nike invented it. And recently we even featured a film with handicapped people in it. But you can always take things to the next level. Here’s a mini-documentary that makes you want to… More.

Reviews

W+K hires Monclús and Lowe

Wieden+Kennedy Amsterdam has hired Art Director Victor Monclús (left) and Copywriter Will Lowe as creative team. They started at DBB London, creating award-winning work for Volkswagen, Marmite, the Financial Times, and Harvey Nichols, including the Cannes and D&AD awarded “Daylight Robbery” campaign. In 2012 Monclús and… More.

Reviews

Casting Heineken’s legendary actors

Following the ‘Everyone is legendary at something’ film we featured last week, Heineken has now released a ‘PR film’ addressing the people that don’t believe Heineken indeed cast 20 non-actors to play the protagonist in its Odyssey. Though the scene with Heineken’s PR lady is… More.

Reviews

Everyone is legendary at something

‘The Odyssey’ is the latest Heineken film built on the ‘Open your world’ theme. More of the same we thought at first, but there’s actually a nice twist in this ‘Brazilian’ film. This time the protagonist is not just one smooth looking Mr Perfect, but… More.

Reviews

Standing out

We know it’s meant as ‘over the top (yeah!)’ this commercial for Booking.com, but even then we’re glad it’s made for the American market. It makes us a little nervous. And if there’s one association that doesn’t match with picking your holiday destination, it’s nervousness.… More.

Reviews

The winter is your playground

At least in Russia it is. Kick ass commercial – the opening shot is already a piece of art. Not much to add. Except that it was made for Nike – as you can imagine – by W+K Amsterdam, directed by Mark Zibert (Imperial Woodpecker),… More.

Reviews

New Blood in Amsterdam

D&AD (British Design & Art Direction) represents the creative, design and advertising communities, not just in Britain, but worldwide. End of this month they are bringing their New Blood Festival to Amsterdam in a pilot event: Mini New Blood Festival. Amsterdam based creative agencies and studios… More.

News

Becoming Messi

Last week we wrote about the life-size Messi, this week a commercial has been launched promoting the site – and FIFA 14 of course. Very nicely done. It reminded us of this commercial for the PS3 game The Last of Us, created by 180. This… More.

Reviews

Life-size Leo

Leo is a life-size avatar of Lionel Messi – created by Wieden+Kennedy for FIFA 14 – with which you can interact on a dedicated website. That is, if you have super fast internet and a powerful computer, cause at the AAB head offices (where we… More.

Reviews

Sponsored by Ketel One

We’re not sure what’s the most important part of Mark van der Heijden and Valentijn van Santvoort’s Creatives, Cocktails & Dreams (held a few weeks ago) but One thing is sure, Ketel has negotiated well. Since the transparant spirit takes the leading role in this smooth commercial –… More.

Reviews

Haunted hotels

In the first ad Wieden+Kennedy made for Amsterdam based Booking.com, it was already clear that this travelsite had the ambition to position itself away from the competition – though we were still looking at palm trees and a turquoise see. With these fantastic Halloween print… More.

Reviews

Human Printing Press

Speaking of craft! This commercial, showing the translation from movement into (limited edition) print art, was made through building real installations powered by athletes, such as football players Burak Yılmaz and Didier Drogba, runner Gamze Bulut, and basketball players Engin Atsür and Birsel Vardalı. It was created by Wieden+Kennedy… More.

Reviews

Beyond the game

The new Fifa 14 commercial is – as usual – a big show. And again created by Wieden+Kennedy – and directed by Stacey Wall (Gorgeous), shot by Ben Seresin, and post produced by the Mill. Last year we were treated with a boxing ring with… More.

Reviews

Creative Press Challenge shortlist

The jury and shortlist for Volkskrant’s Creative Press Challenge has been announced. The jury will consist of Chris Buur (de Volkskrant), Leon Willems (Free Press Unlimited), Alvaro Sotomayor (W+K Amsterdam), Andre Matarazzo (Sid Lee) and David Snellenberg (Dawn). Philippe Remarque, editor in chief of de Volkskrant, has invited the ECD’s of… More.

News

Coca Cola adds music to its logo

Though the digitalization of our world has opened up numerous possibilities for dynamic animated logos, you don’t see them too often. But here is quite a nifty example for Coca Cola Music, made by Wieden+Kennedy’s design studio. It shows how versatile a logo can become… More.

Reviews

65 years of innovation

Honda UK and W+K London have launched a two-minute brand film that celebrates the brand’s creations over the past 65 years – it follows a teaser campaign of idents promoting Honda’s sponsorship of Channel 4 documentaries. The film shows us a pair of engineer’s hands… More.

London

Max+Max join Wieden+Kennedy

Wieden+Kennedy Amsterdam has added two new talents to their creative roster: Max Arlestig and Max Gebhardt, a half Swedish, half German, interactive creative team. Ex Berghs and Miami Ad School, Max and Max both finished their advertising studies in Hamburg in 2011. They won the Young… More.

News

3 more bronze in Craft and Young Lions in Print

We had hoped for a little more on the last days in Cannes, but 3 bronze is the best we could do in the prestigious categories of Titanium & Integrated, Film, Craft, and Branded content & Entertainment. In Craft Wieden won yet another award for Heineken;… More.

Reviews

W+K wins Grand Prix in Effectiveness

Well, that’s a good start, a Grand Prix for W+K yesterday! This is maybe one of the least ‘Canny’ categories, but at the same time one of the more canny ones: the award for Creative Effectiveness. The results of the ‘Legendary Journey’ for Heineken (verified by… More.

Reviews

Dropped

Earlier this week we featured Heineken’s new commercial; The Voyage. Together with this commercial the beer brand launched an activation, called ‘Dropped.’ It’s a series featuring people from around the world that are dropped in exotic places. The first episode features a Spaniard who is… More.

Reviews

Spinning it

After The entrance, The date, and most recently the Road to the final, The Voyage is yet another film that turns the Heineken consumer into a cosmopolitan globetrotter. Though The Voyage is already a treat for the esthetic eye, this teaser, dubbed ‘Spinning Dancers,’ is truly… More.

Reviews

Eggsterdam

This package, coming from Wieden+Kennedy, was just delivered to us by bike courier – we’d already heard of Appsterdam, but Eggsterdam is quite new to us. Though we believe this contest of decorating an egg is a lot of fun and though we’d love to… More.

Reviews

Toro

Alvaro Sotomayor, CD at Wieden+Kennedy Amsterdam and “Spanish political artist,” launched his new exhibition Toro to the public this weekend in the Art Director’s Club (ADCN) clubhouse at Westergasfabriek. The painting series by Sotomayor makes heroes of the 69 victorious animals in the recorded history… More.

News

Booking dot yeah!

This Booking.com ad is so over-the-top that it becomes attractive again. It was created by Wieden+Kennedy Amsterdam for the U.S. market. According to the press release the film was based on the insight that in the U.S. “planning and arranging accommodation remains a gamble. U.S. travelers are… More.

Reviews

Further expansion Wieden+Kennedy

From top left to bottom right: Claire Beesley, Andrew Allen, Genevieve Hoey, Fred Rodwell & Andrew Parsons and Danny Feeney After having added more people to the roster only last November, Wieden+Kennedy Amsterdam hires again. Six people just joined the agency: Creative Director Genevieve Hoey joins the team… More.

Reviews

The Kennedys’ Mother Bucker

Fltr: Ben Sandler, Judd Caraway (mentor), Cara To, Thomas Payne, Jordi Luna, Ella de Weijer, Jessica Hall, Alvaro Sotomayor (mentor). Wieden+Kennedy Amsterdam is in our opinion the agency of the year here in Amsterdam – and the Netherlands, for that matter. First of all because… More.

Reviews

Amsterdam winners at Eurobest

And the winners are… Doom & Dickson, Publicis, and Lemz won Gold at Eurobest this year. Our very favourite Hema push-up bra won gold in PR (which should have been Gold for making a sound casefilm, really), and Silver in Promo & Activation. ALS’ ‘I’ve… More.

Reviews

Wieden+Kennedy expands

While most Amsterdam agencies are letting employees go, Wieden+Kennedy is still hiring. First of all: recruiter Sophie Worth (far left). She returns to Wieden after having worked for 15 years in production, consulting and recruitment. Kia Heinnen (left) and Zoe Hawkins join W+K from Colenso… More.

Reviews

Anomaly hires Amanda Fève

Amanda Fève has been appointed as Planning Director at Anomaly Amsterdam. She joins the agency from Wieden+Kennedy Amsterdam where she ran, among other brands, the global Coca Cola account. Before that she spent five years at BBH London and six years at JWT London and… More.

News

Heineken Skyfall

Since James Bond is not the sophisticated Sean-Connery-type anymore, he exchanged his Martini for a Heineken. So everytime a new Bond film is released, Heineken is allowed to advertise around Bond’s more modern taste. To promote the newest Bond film ‘Skyfall’, Wieden+Kennedy has made a… More.

Reviews

Albert and Claverie join W+K

Thierry Albert and Faustin Claverie – Image by Patrick Frilet/Hemis/Corbis. These mustached film star lookalikes are Thierry Albert and Faustin Claverie. They have joined Wieden+Kennedy as Creative Directors, coming from VCCP London. The team met at Mother London in 2011, where – among other things –… More.

News

Join the clu13

The newest EA game FIFA 13 is out. The commercial, as usual created by Wieden Amsterdam, shows us how football stars and gamers seamlessly mingle between the real world and the game. The spot follows a new FIFA player just after he has ‘joined the… More.

Reviews

Mark Sloan joins Anomaly

Mark Sloan becomes ECD at Anomaly Amsterdam after having worked at TBWA/ Media Arts Lab in Los Angeles, where he was Associate Creative Director on Apple. Sloan is returning to Amsterdam; before TBWA he worked as head of design at W+K Amsterdam. Hazelle Klønhammer, MD… More.

News

A very small doc with Alvaro Sotomayor

This ‘very small doc from the very small office of Johan Kramer’ starts with Alvaro Sotomayor – who has been working for Wieden+Kennedy already 16 years (!) – in his studio with bull paintings; “When I was twenty years old…um…my dream was…um….well, basically, I didn’t… More.

Reviews

Brink and Van Woerden leave W+K

Philip Brink and Hugo van Woerden last week announced to leave Wieden+Kennedy. They worked mostly on Heineken; first on some extra content around The Entrance, then on the multi-award winning Making of The Date (among other prizes a Grand Prix at Eurobest and Silver in… More.

Reviews

Jordi Pont returns to W+K

Jordi Pont has returned to his old love, Wieden+Kennedy, as Group Account Director on Heineken and GE. Previously Jordi worked for 2 years as Managing Director at DoubleYou Madrid. He first joined the Amsterdam office in 2008 as Account Director, leading the Nike Football global… More.

News

The Switch

After The Entrance and The Date, this is the third Heineken commercial in the ‘Open Your World’ series – with fantasy, glamour, and music playing an important role. The one thing that struck us is that this commercial is not made by Wieden+Kennedy, but by… More.

Reviews

Silver for Publicis and W+K

A rather meagre last day for Amsterdam in Cannes, last Saturday – the most prestigious day of the festival. Publicis did not manage to win Titanium for their ALS ad, but with Silver in Integrated the agency still did very well with the impressive campaign,… More.

Reviews

Nike becomes talent scout

Wieden+Kennedy Amsterdam created this sympathetic 2.5 minute mini documentary centered around a talent scout, Alexander Shpakov – who’s name strangely enough is not being shared in the video – and talent Andriy Shevchenko, who was discovered 17 years ago in Kiev. Together the two look back… More.

Reviews

What design can do

Tomorrow and Friday the second annual What Design Can Do conference explores the positive and negative sides of a connected world and looks into the role of the designer as a connector. The conference, initiated by Dutch designers such as David Snellenberg (founder of Dawn), Gerard… More.

News

Laser 3.14 exhibition at W+K

On May 3rd the opening of Laser 3.14 solo exhibition ‘Let me know the rules so I can ignore them’ took place at Wieden+Kennedy Amsterdam. Presenting an installation of his new work, which consists of framed prints, steel shields and handwork on wood panels. Photos by Beatrix… More.

Events

Lemz wins 4 ADCN awards

Photo: Maurice Mikkers The biggest winner last night at the ADCN (Dutch Art Director’s Club) awards was Lemz. All the ‘bulbs’ – of which one was a Grand Prix (the very best integrated work) – went to their Fireworks campaign. Our very favourite campaign of… More.

Reviews

Clay Mills follows up Lee Newman at W+K

Wieden+Kennedy Amsterdam has promoted Clay Mills to Managing Director. He follows up Lee Newman, who was appointed as MD in 2008. Newman will become president at O&M Chicago. Mills was hired by Wieden in 2010 as Group AD on Heineken. Since his hiring Heineken became one… More.

Reviews

Real life swagger

Earlier this week we wrote about EA’s Grand Slam Tennis 2, today we’re writing about yet another EA game, called FIFA Street. Just like GST2 this one also shows some in-game footage – probably a client mandatory – but what is different about it, is… More.

Reviews

EYE opening

In March EYE, or the Film Museum Amsterdam as they used to call it, is leaving the Vondelpark and moving to its new location on the north shore of the IJ river. This not only means Amsterdam welcomes an impressive and iconic new building, it… More.

News

Gunn Report: Wieden+Kennedy most awarded in 2011

Nice one. Wieden+Kennedy Amsterdam takes the first and second position in this year’s Gunn report in the category ‘Commercials’ with Write the Future for Nike (above the 3-minute director’s cut) and The Entrance for Heineken. Write the Future is also most awarded in the entire history… More.

News

Heineken’s interactive serenade

To fully appreciate this it helps if you have seen the commercial ‘The Date’ – in which a man takes his date on a spectacular night out. ‘The Serenade’ is a Valentine’s Day inspired follow up. It comes with a Facebook app that allows you to… More.

Ad of the Month

ADCN’s expat night; don’t take Amsterdam for granted

Last Wednesday the ADCN (Art Director’s Club Nederland) hosted a session in ‘De Kring’ on the Rembrandtplein dubbed ‘XXX Expat’ (XXX is part of the city’s shield), with the noble aim of bringing two parts of the Amsterdam ad industry together; the Dutch and the… More.

Reviews

Stuart Harricks and Siavosh Zabeti join W+K

Edu Pou, CD at W+K, has found a new creative partner in Stuart Harricks (left in picture), after his former partner, Joakim Borgström, left for San Francisco to join Goodby Silverstein & Partners. Harricks joins W+K after leaving Y&R New York where he was Global… More.

Reviews

The black-tie League

The Champions League season has started and according to Heineken it is the most prestigious competition on the planet. Wieden+Kennedy was asked to convey the Champions League as ‘black-tie’ football; the players on an epic stage in prestigious arena’s. Well, they’ve done an impressive job… More.

Reviews

Obsessed with football

The ad factory Wieden+Kennedy just keeps on giving birth to new, international commercials. This one for EA, ‘Love Football, Hate Football’, promotes FIFA 12, the much anticipated game by those who are obsessed with football – the ones who play football, comment on football, read… More.

Reviews

‘The gift’ to watch ESPN

Recently we wrote about Wieden+Kennedy’s specialty: “showing the essence of a sport and the passion of its supporters”. This time W+K didn’t perform its trick for Nike or EA though, but for ESPN. We agree with Adweek that ‘The Gift’ very much resembles a recent… More.

Reviews

A barbarian game played by gentlemen

This is something Wieden+Kennedy Amsterdam has proven to be good at; showing the essence of a sport and the passion of its supporters. They’ve done this for Nike several times – recently in Copa Barrio – and for EA Sports’ FIFA – here’s #10. It’s… More.

Reviews

Levi’s goes forth with mural artist Alexandro Farto

‘Go Forth’ is Levi’s new brand proposition. It supports positive change in the world and celebrates today’s “pioneers who are taking action to build a better future”. In this dramatic mini-documentary, created by Wieden+Kennedy and directed by Sanne van Hecke, we see Portuguese street artist… More.

Reviews

Wieden+Kennedy wins 13 Lions for Nike and Heineken

Picture: ECD’s W+K Amsterdam Mark Bernath (left) and Eric Quennoy (middle), mainly responsible for Wieden+Kennedy’s huge success in Cannes and Enrico Balleri from Nike, just after the award ceremony last Saturday. What a great closing night for the Amsterdam agency it was. Nike’s ‘Write the… More.

Reviews

20 shortlist nominations in Film (craft) for Amsterdam

With 13 shortlist nominations in film and 7 in film craft, Amsterdam should be able to win some more Lions tomorrow night. Of all these nominations 4 go to Nike ‘Write the future’, 3 to Heineken’s ‘The Entrance’, and one to Heineken’s ‘The Date’, which… More.

Reviews

Nike’s ‘Write the future’ wins gold in Cyber

Finally, Amsterdam wins its first golden Lion – in cyber. Nike’s ‘Write the future’, created by Wieden+Kennedy has already won a truckload of prizes, but winning in Cannes, is the cherry on top, of course. The campaign won in cyber, because it used social media… More.

News

The perfect ‘Date’ with Heineken

Last January Heineken released the vibrant “The Entrance” introducing a complete new advertising property. Today Heineken releases the sequel; The Date – shot in London at Le Meridien Hotel and the Rivoli Ballroom. Just like the previous commercial, the James Bond-like look and fool (leading… More.

Ad of the Month

Nike’s Write The Future (W+K) wins big at ADCN Awards

Write the future did what most of us expected, it won big last night at the Dutch Art Director’s Club (ADCN) Awards: the Standing bulb (read: Grand Prix) and three golden bulbs (Integrated, Film, and Print/Magazine). MassiveMusic also won an award for the music in… More.

News

W+K hires Adrien Bindi and Rick Herrera

Wieden+Kennedy Amsterdam hired Adrien Bindi and Rick Herrera, two top creatives coming from San Francisco. Bindi previously spent three years as art director at Goodby Silverstein & Partners, producing the award-winning ‘Battle for Milkquarious’, a bizar 70’s inspired and over-the-top 20-minute rock opera for Got… More.

News

It’s a smart phone, dummy!

Success has not been Nokia’s trade lately – in fact, since the company has chosen Windows as its new operating system, success might be further away then ever. So that’s why we found it a little ironic that this commercial, created by Wieden+Kennedy Amsterdam, is… More.

Reviews

Sweet as a bottle of Coke

The catchy song Can you feel it in this new Coca Cola commercial ‘Walls’ was written by the band One Night Only. The song – that reminds us of the band Novastar – is as sweet as a bottle of Coke, but maybe that’s why… More.

Reviews

Wieden+Kennedy hires 7 new creatives

After Wieden+Kennedy’s very successful ‘Write the future’ campaign for Nike (the commercial ended 11th in The Gunn Report) and more recently its striking work for Heineken (AAB’s ‘Ad of the month’ in January), the agency is on a roll and expanding its creative floor with… More.

Reviews

Finally, Heineken makes an entrance again

Internationally Heineken has always been a cosmopolitan brand with a high level of sophistication. The green iconic ‘export’ bottle even made James Bond every now and then skip his Martini. But in the past years it seemed like the brand lost its mojo somewhat. After… More.

Ad of the Month

W+K creates Virtual Holiday Dinner via Skype

Here’s yet another agency that converted its creativity into a special Christmas concept. Last week Wieden + Kennedy organised a Virtual Holiday Dinner via Skype. It allowed the many expats ‘living’ at Wieden to enjoy their Christmas dinner with their relatives overseas. The software was… More.

Reviews

Eurobest: Two Grand Prix for W+K and A’dam WW

Amsterdam won two Grand Prix in Film and Design at Eurobest in Hamburg, last Wednesday. Wieden+Kennedy was awarded the prestigious award for its epic Nike ‘Write the future’ commercial – alledgedly the most expensive commercial ever made. And for the same film it won bronze… More.

News

G-Star and Kurtenbach find agency

Dutch Fashion brand G-Star appointed Nothing Amsterdam to run its international account. Joris Aperghis, CMO G-Star said Nothing understands the brand and the challenges that lay ahead to help it with its international growth.  G-Star was founded in 1989 (originally called Gap Star). Today the… More.

News

W+K wins gold at LIA for Nike’s ‘Write the future’

Wieden+Kennedy Amsterdam/London won gold at the London International Awards (LIA) for Nike’s ‘Write The Future‘ – in the category film. The campaign also won three bronze awards in the categories print, poster, and music adapation – the latter went to MassiveMusic for updating Focus’ hit… More.

News

Frogs win Dubai; ECD switch at 180

StrawberryFrog NY/Amsterdam won the pitch for the Downtown Dubai account, owned by Developer Emaar Properties (PJSC) – it was a three-way pitch with Saatchi & Saatchi London and Y&R London. Strawberry Frog Amsterdam can be happy with this second global account win since re-opening offices… More.

News

Alledaags; Amsterdam through Toby Morris’ eyes

This book, called Alledaags (meaning ‘everyday’), is illustrated by Toby Morris and shows Amsterdam in its full glory. Morris moved from New Zealand to the Dutch capital more than a year ago to work at the studio of Wieden+Kennedy. He was amazed by the quirkiness… More.

Reviews

Nike’s ‘Write the future’ makes history

This minute avalanche of fast paced catchiness, called ‘Write the future’, was created by Wieden+Kennedy Amsterdam, in collaboration with a myriad of creative hotshops – among which its sister agencies in London and Portland. It was launched in 32 countries, during the May 22nd European… More.

Reviews

New Nike boot; made for extreme pitches

In the past years we haven’t seen many Nike commercials that talk about product features. Usually Nike advertising is about attitude, stamina or fun. But once you’ve read what Nike has to say about its new, state of the art ‘Mercurial Vapor Superfyl II’, you… More.

Reviews

French national rugby team talks with stitches

The Six Nations rugby tournament has a rich tradition. France officially joined the tournament in 1910 – at that point there were only 5 nations – and the battle between France and England has always been the most fierce and respected match. Because France celebrated… More.

Reviews

Boards Summit Europe 2010; the insights

What an inspiring event it was. Here are the insights we took home. The first key note speaker, Ed Ulbrich from Digital Domain, talked us through the process of getting the multi-platform remake of Tron to market. He showed what looked like a trailer of… More.

Events

Nike persuades the Dutch to bleed orange

Although not everyone that writes for this blog will support the Dutch this summer at the World Cup Football in South Africa, the second ‘Bleed Orange’ commercial for Nike, made by Wieden+Kennedy Amsterdam, does get us properly excited. It introduces an un-Dutch ‘Just do it’… More.

Reviews

Blindfolded keepie uppie challenge

We already knew that Ronaldinho was kind of alien, but now we know for sure he is from another planet! Even blindfolded he can see the ball and keepie the ball uppie 44 times! Or did the hole in the blindfold – that you see… More.

Reviews

Nike already claims WC’s title for the Dutch

What a smart way to use last Friday’s draw for this summer’s World Championship football in South Africa as an opportunity to make some great guerrilla advertising for Nike – the orange team’s clothing sponsor. It was made overnight by Wieden+Kennedy on Amsterdam’s Dam Square… More.

Reviews

Eurobest; first day seminars

Yesterday we visited the opening day of the Eurobest festival in Amsterdam. The first seminar we attended was given by Paul Lavoie from Taxi Europe. He talked about ‘trust’ and explained that ideas can only grow big if people give them trust – from the… More.

Events