Yes, there was a hint. The name of Stockholm’s new Michelin level restaurant “Dill”, came from the letters of “Lidl”. The always-hugry-for-the-new-and-the-hipp Swedes fell for it … until it was revealed that it was actually a stunt by the supermarket chain. All ingredients used in the restaurant were things you’d find in the cheap grocery store. If your heart pumps for advertising, you probably love it. The ad agency Ingo executed it so well, that similar concepts from the past don’t really bother me. Still, some Stockholmers left with a sour aftertaste. They don’t like being fooled. Oh, dear.
This commercial, dubbed monsters, and for the first time aired a year ago, won three awards at the Golden Drum Festival in Portorž, Slovenia, last week – among which a Grand Prix for PR and a Virtuoso award for best cinematography. The film shows the world from the child’s point of view. Which in Finland is a point of view from which one out of every four suffers from parents that drink too much. As you can see it renders a pretty ugly picture. With this film Havas Helsinki was shortlisted and won awards at every mayor festival around the world. It was directed by Mikko Lehtinen, and shot by Jure Verovšek.
20 million views in a week, 50 million in 20 days… that’s 10 times the population of Norway. One can safely say that “What does the fox say” has gone viral on YouTube – what a phenomenon! So you’ve probably already seen it. But did you know it was made to promote “I kveld med Ylvys” (read: tonight with Ylvys), a talkshow on TVNorge, presented by the Norwegian comic brothers Ylvisåker? If you like the ironic humour á la “Real men of genius,” you should also check out “Stonehenge” and if you’ve ever been to a cabin in the Nordics, you’ll love their latest release “The cabin.”
A chat about politics with a cab driver usually leads to a dead end. Not when you’re in a cab with the Norwegian Prime Minister Jens Stoltenberg. He may not be the best driver, but he can easily make it up with his debate skills and wit. To speed up the campaign of his Labour party, he drove a taxi and talked politics for the day. It all was, of course, filmed and turned into a viral. 1.4 million hits in 5 days is pretty good for a video about politics… in Norvegian … a language of about 5 million people. Well done Jens and well done Try.
Usain Bolt is the fastest man on our planet. Beating his record, 100 meters in 9,58 seconds, wouldn’t really be a realistic challenge for any of us. Instead, the title of “the fastest man on the Internet” is now up for grabs. The 100 Meter Scroll is an online game by a Danish team whose alias is “Mom! Look What I’ve made”. Basically it is an ad for Jonas Roth and Rasmus Smith Bech. They have toured agencies from Copenhagen to Amsterdam and London. With this website they want to open doors … maybe in Jamaica?
This piece of advertising quite aptly trashes the theory that “irony is the discipline of losers.” Though at first you might wonder what it is you are looking at, this video is basically a commercial for Sweden. It was shown during the Eurovision song festival and paid for with taxpayers’ money. But worth the investment when knowing that over 100 million viewers have learned what a great sense of humor Sweden has. That’s probably why even Prime Minister Fredrik Reinfeldt accepted to be part of it – laughing at himself and Sweden in general. What a stunt. I’ll give it “douze points.” Created by FLX and directed by Felix Herngren and Fredrik Falck.
Danes are convinced that they live in the happiest country in the world. According to Forbes they’re pretty darn close, having made it to the 2nd place for four consecutive years. No wonder that the creatives at McCann Copenhagen spotted a Danish flag in the logo of Coca-Cola – the company that says “We’re in the business of opening happiness.” Little “Dan-cola” flags were made available from a Coca Cola vending machine at the airport, so that people could welcome their friends back home. Only 2,400 flags were handed out to welcome 25,000 arrivals, but as this case-film will probably be submitted to 10 different award festivals and ad sites, it’ll get more exposure online than on site – as is the case with most ambient advertising nowadays.
We Finns think all Swedes are gay. Oppositely, the Swedes think all Finns are morons. So, one of the winners at Guldägget (Golden Egg), the most important award show in Sweden, last week, didn’t surprise me. In this film a middle-aged man’s tragedy is that he never got the letters from the teenage holiday romance, a boy (!) he met in Paris. Missed chance; he should have used the “forwarding service” (from client ‘Svensk Adressändring’). A gay fling is hardly shocking to the readers of this blog, but selling the idea – making fun of man who has stayed in the closet – to a client, would make most of us think twice. The gay agency that made this subtle ad is TBWA Stockholm – it’s their first Guldägg in 5 years. The film was directed by Max Vitali and produced by Callboy – what a gay name! Though the winning film confirms my prejudice towards Swedes, I have to admit that I’d rather be gay than a moron.