At The Very Small Office of Johan Kramer, we already knew that most of the time work doesn’t happen at work. Jason Fried, co-founder of 37signals, explains this in a impressive speech at Ted. The real problems at work are what he likes to call the M&M’s: the managers and the meetings. Sounds familiar? To escape from the two M’s, the wonderful creative John Jay of Wieden+Kennedy Portland has started a new gig. He just opened up W+K Garage: a new kind of creative company that loves to create innovative experiments, content and technology. It’s for clients that want a personal relationship instead of the usual agency staff and client ‘bureaucrazy’. Another sign that agencies will get smaller and smaller. With 20% (!) of all office spaces in Amsterdam empty, we need some fresh ideas how to use all this space in a different way….cinemas, monasteries, skateparks, urban farms…. ideas anyone?
I like the new campaign of Het Concertgebouw; “It all sounds better in The Concert Hall.” To prove that the acoustics of the 125 year old building are pretty amazing, they are doing a series of interesting sound experiments. My favorite is the one with the 3 scooters. Seeing them going round in circles on the stage of the beautiful Concertgebouw is pretty impressive. The one I don’t like very much is the shower experiment. It seems fake and that’s a pity. Anyway, check out all the experiments on the special website allesklinktmooier.nl (‘everything sounds better’).
At The Very Small Office of Johan Kramer we LOVE coffee. Since the office is based in a – very mobile – shoebox, we can go out and drink coffee at the best places. (thank god Douwe Egberts is not part of our lives anymore.) At the moment, our small shop makes a series of 1-minute shorts on the best espressobars in Northern-Europe, and we would love to involve the Northern-European-espresso-drinking-AAB-readers. We’re looking for your suggestions. What’s your fav place?! If you send us a good one, we send you a special – but very very small – espresso cup from The Very Small Office in return! Please send your suggestions to Uncle Bob.
The Helmbasilik, one of Artis’ forgotten animals – a campaign by Dawn
For already too long, Dutch advertising is full of (pretty bad) humor ads, silly jokes and spots that talk to people as if they are stupid kids. How nice to see a fresh change coming from Amsterdam-Noord, from the offices of Dawn. First, I was impressed by the 10 wonderful shorts for Artis that tell us more about the ‘forgotten’ animals, the animals that nobody ever visits in the zoo. And then the inspiring Triodos bank spot came out that shows us that good advertising is not something that lives in a commercial break, but is part of culture. It was inspiring to see on social media what a commercial can do when it really taps into a cultural truth. An ode to Dawn! And hopefully it’s an inspiration for all of us to start making more intelligent, smarter work. The audience is waiting for it.
With this kind of weather it’s easy to get depressed when you walk the streets of Amsterdam, but since two days I am walking with a smile on my face, together with Professor Penguin. And it’s very stimulating, I must say. Professor Penguin is a small, upcoming band from London and that’s what we like at the very small office of Johan Kramer – especially Giri our giraffe receptionist. Let’s get Professor Penguin over to Paradiso! Check it out – the album is available on iTunes – and fly away with Planes 1 and 2. Enjoy!
Nowadays, lots of people have no time anymore to just walk and look. Each time, they’re out on the streets they are glued to their Iphones. It’s a pity because you miss the most beautiful things. Last week, I was shooting in Paris and each morning on my way to the studio, I came accross some really sweet drawings that made me happy. They are made by Fred de Chevalier, a street artist & urban poet whose gallery is the street. Go out for a walk in the Marais & Montmartre and leave your iPhone home! Enjoy!