Screenshot from the OFFF 2014 Open Titles, created by Lorum Ipsum / Atelier I remember my first assignment at my first job. A moment filled with that wondrous mixture of trepidation and bravado that only a rookie could possess. This first foray saw me try… More.
Clients (and ad people of a certain generation) love bandying around the phrase ‘big idea’. Often, it’s a way to not commit to a proposal that, ironically, might actually be amazing: “it’s the right insight…but I can’t see the big idea.” Typically it’ll mean that… More.
Reinvent established formats For those who don’t know, OFFF is a post-digital festival that is held several times a year, in different locations around the world. Last week it was held in Barcelona for the 13th time and I was there. You might ask yourself what the… More.