QUESTION 1: RELEVANCE You are a Dutch advertising professional. How many times can you bring up the refugee crisis during lunch? a.) About once a month. b.) Never. We’re in marketing. Not in politics. c.) Anytime. This is about money, media and image building at the… More.
Dear Cannes Jury, are you high? For a jury, picking a winner is the easy part. You watch a case study, you take your checklist, and you fill in your scores. Brilliant solution to an important problem? Check! Flawless execution? Check! Impressive results? Check! Ladies… More.
I Hate Advertising So many brands interfering with the things I love to do. I love music, and I detest anything interrupting it. Especially commercials. Have you ever really listened to a radio commercial? Ever noticed how scary the tone of voice is? Wow. It’s… More.
This year, I have had the privilege to work with a small group of really awesome people that decided to take action and do something about the financial crisis, at great personal risk. I would like to take this opportunity to honor them. This is about… More.