Maarten Boer

Maarten Boer
Maarten Boer is founder and creative director at Amsterdam based agency 'Buutvrij for life'. He is a nerd (with a master's degree in Medical Computer Science), has short legs and a constant grin. Having tons of experience with social, viral and guerrilla marketing, Maarten is firmly convinced the key to succesful marketing are authentic stories that engage people on a personal level.

Lion Piece of Shit

Dear Cannes Jury, are you high? For a jury, picking a winner is the easy part. You watch a case study, you take your checklist, and you fill in your scores. Brilliant solution to an important problem? Check! Flawless execution? Check! Impressive results? Check! Ladies… More.

The G-spot of advertising

Why do you do what you do? Why do you get up in the morning? And why should anyone care? In his awesome TEDx talk of 2009, Simon Sinek told us all about ‘The Golden Circle’. His little speech on ‘How great leaders inspire’ just… More.

#MH17

I learned that foreigners are less important than Dutch people, when they die. The fatal ‘Buk’ rocket killed 298 people. More than half of these were Dutch. As a consequence, all the Dutch media kept asking about the exact number of Dutch casualties. That number… More.

Why I Love Advertising

I Hate Advertising So many brands interfering with the things I love to do. I love music, and I detest anything interrupting it. Especially commercials. Have you ever really listened to a radio commercial? Ever noticed how scary the tone of voice is? Wow. It’s… More.

Coca-Cola is gay

Some decisions are hard. Others are not. Here’s a no brainer: Should you do what you promise? (See, that was easy.) Still, the second biggest brand in the world finds it very hard to decide. The 2014 Olympic Games (held in Sochi, Russia) are heavily… More.

How to buttfuck a recession

This year, I have had the privilege to work with a small group of really awesome people that decided to take action and do something about the financial crisis, at great personal risk. I would like to take this opportunity to honor them. This is about… More.

Sticky balls don’t fly

When I was nine, my annoying older brother had a birthday party and my mom came up with a great activity for us: building kites. All the kids paired up and got the basic kite building ingredients: – two sticks – a garbage bag –… More.

Hit or Piss (True Story)

When I was eight, I once wet my bed on purpose, to impress a girl. It didn’t work. I thought it would be a good idea to fake a nightmare during a sleepover. So, lying on a matrass on the floor next to her bed,… More.

Look mom, no hands!

When I was ten, my parents bought me a VMX bike. No typo there. A VMX. A ‘Velamos’ MX. That’s right, the original VMX, fire engine red, with foam protectors and everything. My parents’ story: this is THE Velamos MX freestyle off road bicycle, on which… More.

All you can eat

The best thing in the world is an all-you-can-eat-buffet. At least, I used to think so. When I was eight. Seriously. If someone would have asked me in 1982 what the best restaurant in the world was, I would have stated that the AC restaurant… More.