Maarten Boer

Maarten Boer
Maarten Boer is founder and creative director at Amsterdam based agency 'Buutvrij for life'. He is a nerd (with a master's degree in Medical Computer Science), has short legs and a constant grin. Having tons of experience with social, viral and guerrilla marketing, Maarten is firmly convinced the key to succesful marketing are authentic stories that engage people on a personal level.

Looking for the Exit  

The Ocean Cleanup, a concept by Dutchman Boyan Slat, is going remove most of the plastics from our oceans.   A couple of days ago, I was at the The Next Web conference. This is one of the absolute best tech conferences in the world. It was held… More.

Life, Death and Marketing

QUESTION 1: RELEVANCE You are a Dutch advertising professional. How many times can you bring up the refugee crisis during lunch? a.) About once a month. b.) Never. We’re in marketing. Not in politics. c.) Anytime. This is about money, media and image building at the… More.

Less is more

If you promise not to read this column, I promise not to write it. Have a great next 5 minutes doing what this guy is doing – and feel free to share this with anyone who can really use a break today.   Note from… More.


There are fugitives arriving in my city every day. They smell. They are hungry. Their children wear no shoes. I know this because of my friends  Joost and Diëp. My friend Joost has a busy job but he spends most of his nights helping people… More.

Lion Piece of Shit

Dear Cannes Jury, are you high? For a jury, picking a winner is the easy part. You watch a case study, you take your checklist, and you fill in your scores. Brilliant solution to an important problem? Check! Flawless execution? Check! Impressive results? Check! Ladies… More.

The G-spot of advertising

Why do you do what you do? Why do you get up in the morning? And why should anyone care? In his awesome TEDx talk of 2009, Simon Sinek told us all about ‘The Golden Circle’. His little speech on ‘How great leaders inspire’ just… More.


I learned that foreigners are less important than Dutch people, when they die. The fatal ‘Buk’ rocket killed 298 people. More than half of these were Dutch. As a consequence, all the Dutch media kept asking about the exact number of Dutch casualties. That number… More.

Why I Love Advertising

I Hate Advertising So many brands interfering with the things I love to do. I love music, and I detest anything interrupting it. Especially commercials. Have you ever really listened to a radio commercial? Ever noticed how scary the tone of voice is? Wow. It’s… More.

Coca-Cola is gay

Some decisions are hard. Others are not. Here’s a no brainer: Should you do what you promise? (See, that was easy.) Still, the second biggest brand in the world finds it very hard to decide. The 2014 Olympic Games (held in Sochi, Russia) are heavily… More.

How to buttfuck a recession

This year, I have had the privilege to work with a small group of really awesome people that decided to take action and do something about the financial crisis, at great personal risk. I would like to take this opportunity to honor them. This is about… More.