Reuben Alexander

Reuben Alexander
Reuben Alexander loves words.

What to do when you lose your unprejudiced view?

What do you do when you notice you lose an unprejudiced view on things? You challenge yourself. That’s what Robin de Puy thought: “I started in photography convinced that it was something that was ‘mine’, something that nobody else had anything to do with. Once I had discovered that photography was the only way I could… More.


Uncommon is seeking the uncomfortable in the comfortable. Uncommon are those who dare to fly without wings. Uncommon is seeing big, in small. Uncommon is 4 agencies, 3 months each. Dawn, Natwerk SUE and Achtung! launch the first cross-agency advertising traineeship program in the Netherlands (maximum age 27, at least 2 years working experience, you have to… More.

Marktplaats Magic

Marktplaats (the Dutch e-Bay) is magic. Everyday millions of people search Marktplaats for (amongst other things) curiosities, cars or crap. I really love Marktplaats. Why? Because of the feeling you get in your belly when you find something you really like (before anyone else does) and decide to try to get it. Then: the bidding process starts. The first… More.

Airline Boarding Passes Suck

Innovation starts with a natural distrust of the status quo. When you’re prepared to start asking simple questions of everyday things, the world is suddenly full of possibilities.. Simple question: why are boarding passes unpractical and fucking ugly? Peter Smart started to rethink the airline boarding pass. A job well done.

Jimmy Nelson’s lessons

Jimmy Nelson has been around the world. He shot some amazing pictures of extraordinary humans. Very fond of his pictures, I could not identify myself with the tone of voice of his first video on the project. It was way too much over the top. It could very well be compared to a trailer of… More.


The short film ‘Gracht (Canal) features one day in the life of Harry and his oblivious son who run a moving company together. It was made for the Utrecht School of Arts in Hilversum as a graduation project by four students: Joost de Jong, Nick Groeneveld, Jeroen Hoolmans and Michaël Koning. The process took them… More.

Desk safari

Here we have it. Yet another funny thing to do when boring yourself to death at the office. Desksafari introduces a simple but funny way to show your creativity. Who dares to ‘safari’ his or her boss without him/ her knowing? (Photo by John Sautereaux)

Creatie by Jarr Geerligs

This month’s edition of Creatie is quite a special one. Creative, art-director, and very good friend Jarr Geerligs took complete control of the Dutch advertising magazine – focusing on ‘creation.’ He took his job quite seriously. First: He came up with a great theme: Crossing The Fields & Bending The Rules. Within this mind set… More.


When Maarten Heijltjes & Simon Akkaya mounted the stage at Pecha Kucha Amsterdam this week, I really liked their vibe. And their work. Especially the ‘goedzak’ – which means good soul, and literally translates into ‘good bag.’ About the goedzak they say: “Whether it’s that purple vase your sister-in-law got you, or that particular coffee-pad-loving coffeemachine… More.