Today I have NO inspiration at all. That’s why I present to you: A generic brand video. Have fun with it.
Innovation starts with a natural distrust of the status quo. When you’re prepared to start asking simple questions of everyday things, the world is suddenly full of possibilities.. Simple question: why are boarding passes unpractical and fucking ugly? Peter Smart started to rethink the airline boarding pass. A job well done.
Jimmy Nelson has been around the world. He shot some amazing pictures of extraordinary humans. Very fond of his pictures, I could not identify myself with the tone of voice of his first video on the project. It was way too much over the top. It could very well be compared to a trailer of the new Sylvester Stallone blockbuster (which might just be a contradictio in terminis). Yesterday I witnessed his talk at the Concertgebouw during TEDxAMS and it really inspired me. Probably because everything sounds better at the Concertgebouw. It was no rocket science at all but it was honest. Very honest. And I fully agree with him on his vision (‘lessons’ as he calls it). Very curious which one of his ‘lessons’ you like best..
The short film ‘Gracht (Canal) features one day in the life of Harry and his oblivious son who run a moving company together. It was made for the Utrecht School of Arts in Hilversum as a graduation project by four students: Joost de Jong, Nick Groeneveld, Jeroen Hoolmans and Michaël Koning. The process took them six months. But it was worth it. The guys graduated and were honored with a ‘staff pick’ on Vimeo. Sound design by Soundbreeders.
Here we have it. Yet another funny thing to do when boring yourself to death at the office. Desksafari introduces a simple but funny way to show your creativity. Who dares to ‘safari’ his or her boss without him/ her knowing? (Photo by John Sautereaux)
This month’s edition of Creatie is quite a special one. Creative, art-director, and very good friend Jarr Geerligs took complete control of the Dutch advertising magazine – focusing on ‘creation.’ He took his job quite seriously. First: He came up with a great theme: Crossing The Fields & Bending The Rules. Within this mind set he put to work a broad variety of creatives, resulting in a great deal of unexpected creativity. Secondly: He had all of the contributors photographed in quite a special way – a portrait of their feet, rather than their head. And last but not least, he updated the Creatie-logo a little and created the cover – click image for full picture. Go get one and immerse yourself in this wonderful, broad, inspiring world Geerligs created.
When Maarten Heijltjes & Simon Akkaya mounted the stage at Pecha Kucha Amsterdam this week, I really liked their vibe. And their work. Especially the ‘goedzak’ – which means good soul, and literally translates into ‘good bag.’ About the goedzak they say: “Whether it’s that purple vase your sister-in-law got you, or that particular coffee-pad-loving coffeemachine (you know the one) that’s been lying in the basement for ages; everybody owns items that are no longer of value to them. Every now and then we throw out these items, while they still might be of value and/or useful to others. These items disappear in grey garbage bags and end up on trash piles. Goedzak offers these items a second chance. Goedzak stimulates people to dispose of their products in a more conscious and sustainable way. Goedzak can extend the products’ lifetime.” A great initiative by two inspiring creatives. Go see - and make sure you see the last two pictures!
Riding my bike in Amsterdam, this poster caught my attention. I love it and wonder if people actually licked the paper. Made me think about the simplicity of this medium and the many different ways it is being used in. Mostly used for it’s original purpose: finding cats, the tear-off posters are also spoofed a lot. For instance here (more cats) and some really bad jokes: Free and Hello. The mechanism is also being used for marketing purposes. Of course. Here’s a bad example. And here some examples I really like: Cutie hairsalon, Strength Coach, and my personal favorite: OUCH! Inspired and ready to go? DIY!
I’m pretty inspired by this picture. Not by the fact that someone puts a cat on his head – if we are to believe the internet, people who love cats do really strange things with their furry friends. I’m inspired because this so called “cat hat” is a phenomenon. Our brilliant intern at Buutvrij, Glennmeister came up with it. His exact words: “I used to do this all the time when I was little, so I’m pretty sure other people will do it as well.” We did not believe him. But now, two weeks later, this Facebookpage proves that people really actually do this crazy little thing called “cat hatting.” They grab their cat, put it on their head and take a picture. I myself find it ridiculous. And inspiring.