Reuben Alexander

Reuben Alexander
Reuben Alexander loves words.

Marktplaats Magic

Marktplaats (the Dutch e-Bay) is magic. Everyday millions of people search Marktplaats for (amongst other things) curiosities, cars or crap. I really love Marktplaats. Why? Because of the feeling you get in your belly when you find something you really like (before anyone else does) and decide to try to get it. Then: the bidding process starts. The first… More.

No Inspiration

Today I have NO inspiration at all. That’s why I present to you: A generic brand video. Have fun with it.

Airline Boarding Passes Suck

Innovation starts with a natural distrust of the status quo. When you’re prepared to start asking simple questions of everyday things, the world is suddenly full of possibilities.. Simple question: why are boarding passes unpractical and fucking ugly? Peter Smart started to rethink the airline boarding pass. A job well done.

Jimmy Nelson’s lessons

Jimmy Nelson has been around the world. He shot some amazing pictures of extraordinary humans. Very fond of his pictures, I could not identify myself with the tone of voice of his first video on the project. It was way too much over the top. It could very well be compared to a trailer of… More.

Gracht

The short film ‘Gracht (Canal) features one day in the life of Harry and his oblivious son who run a moving company together. It was made for the Utrecht School of Arts in Hilversum as a graduation project by four students: Joost de Jong, Nick Groeneveld, Jeroen Hoolmans and Michaël Koning. The process took them… More.

Desk safari

Here we have it. Yet another funny thing to do when boring yourself to death at the office. Desksafari introduces a simple but funny way to show your creativity. Who dares to ‘safari’ his or her boss without him/ her knowing? (Photo by John Sautereaux)

Creatie by Jarr Geerligs

This month’s edition of Creatie is quite a special one. Creative, art-director, and very good friend Jarr Geerligs took complete control of the Dutch advertising magazine – focusing on ‘creation.’ He took his job quite seriously. First: He came up with a great theme: Crossing The Fields & Bending The Rules. Within this mind set… More.

Goedzak

When Maarten Heijltjes & Simon Akkaya mounted the stage at Pecha Kucha Amsterdam this week, I really liked their vibe. And their work. Especially the ‘goedzak’ – which means good soul, and literally translates into ‘good bag.’ About the goedzak they say: “Whether it’s that purple vase your sister-in-law got you, or that particular coffee-pad-loving coffeemachine… More.

Tear off ads

Riding my bike in Amsterdam, this poster caught my attention. I love it and wonder if people actually licked the paper. Made me think about the simplicity of this medium and the many different ways it is being used in. Mostly used for it’s original purpose: finding cats, the tear-off posters are also spoofed a lot. For instance… More.

Cathatting

I’m pretty inspired by this picture. Not by the fact that someone puts a cat on his head – if we are to believe the internet, people who love cats do really strange things with their furry friends. I’m inspired because this so called “cat hat” is a phenomenon. Our brilliant intern at Buutvrij, Glennmeister came… More.