This month’s edition of Creatie is quite a special one. Creative, art-director, and very good friend Jarr Geerligs took complete control of the Dutch advertising magazine – focusing on ‘creation.’ He took his job quite seriously. First: He came up with a great theme: Crossing The Fields & Bending The Rules. Within this mind set he put to work a broad variety of creatives, resulting in a great deal of unexpected creativity. Secondly: He had all of the contributors photographed in quite a special way – a portrait of their feet, rather than their head. And last but not least, he updated the Creatie-logo a little and created the cover – click image for full picture. Go get one and immerse yourself in this wonderful, broad, inspiring world Geerligs created.

When Maarten Heijltjes & Simon Akkaya mounted the stage at Pecha Kucha Amsterdam this week, I really liked their vibe. And their work. Especially the ‘goedzak’ – which means good soul, and literally translates into ‘good bag.’ About the goedzak they say: “Whether it’s that purple vase your sister-in-law got you, or that particular coffee-pad-loving coffeemachine (you know the one) that’s been lying in the basement for ages; everybody owns items that are no longer of value to them. Every now and then we throw out these items, while they still might be of value and/or useful to others. These items disappear in grey garbage bags and end up on trash piles. Goedzak offers these items a second chance. Goedzak stimulates people to dispose of their products in a more conscious and sustainable way. Goedzak can extend the products’ lifetime.” A great initiative by two inspiring creatives. Go see - and make sure you see the last two pictures!

Riding my bike in Amsterdam, this poster caught my attention. I love it and wonder if people actually licked the paper. Made me think about the simplicity of this medium and the many different ways it is being used in. Mostly used for it’s original purpose: finding cats, the tear-off posters are also spoofed a lot. For instance here (more cats) and some really bad jokes: Free and Hello. The mechanism is also being used for marketing purposes. Of course. Here’s a bad example. And here some examples I really like: Cutie hairsalon, Strength Coach, and my personal favorite: OUCH! Inspired and ready to go? DIY!

I’m pretty inspired by this picture. Not by the fact that someone puts a cat on his head – if we are to believe the internet, people who love cats do really strange things with their furry friends. I’m inspired because this so called “cat hat” is a phenomenon. Our brilliant intern at Buutvrij, Glennmeister came up with it. His exact words: “I used to do this all the time when I was little, so I’m pretty sure other people will do it as well.” We did not believe him. But now, two weeks later, this Facebookpage proves that people really actually do this crazy little thing called “cat hatting.” They grab their cat, put it on their head and take a picture. I myself find it ridiculous. And inspiring.

Hi,
I am out of office until august 13th.
I will be looking for inspiration on a daily basis.
From a towel. On the beach.
Best regards,
Reuben.

Ever heard of Cinemagr.am? No? Shame on you. And: good news. Because now you have something to look forward to. It’s great. Go play!