Who hasn’t jumped around on Kris Kross’s world hit “Jump” that profusely dominated the Billboard Hot 100 in 1992? This American rap duo comprised “Mac Daddy” Kelly and Chris “Daddy Mac” Smith. Though sadly, Mac Daddy died of an overdose recently, Kris Kross can teach us something. I am not talking about the duo’s musical qualities. We’ll leave that up to music sites; Amsterdam Ad Blog is about advertising. From a marketing point of view the phenomenon Kriss Kross is brilliant as well. What can the corporate world learn from them? More…

Inspiration is a vital key aspect if you work in the creative industry. But it’s an ongoing struggle to be inspired on every single day, at any given time. Same for me. Some days I have so many ideas that it feels like I could fill a TED talk, while the next day I can feel like an uninspired couch potato with as much work activity as movie bear Ted. However, one short quote – often attributed to author/journalist Ernest Hemingway, but nobody knows the actual source – always helps me to get inspired for a creative process: “Write drunk; edit sober.” More…

How was advertising in the sixties according to the hit television series Mad Men? A lot of booze, smoking, womanizing and sexist jokes, apparently. This hit television series centres around “Mad men”, a historical term short for “Madison Avenue” men, coined by the advertising industry itself, in typically self-promotional fashion. The hit television series in on its fifth season and the main character is our beloved anti-hero Don Draper. Besides from all these entertaining elements, there are certainly some things that hit close to home when it comes to the advertising business in general. What are those things and what would Don Draper have to say about all that? More…

Until very recently I used to like Happy Meals. A lot. I’m a grown ass (that’s right, I said ass), thirty year old woman and I still liked my Happy Meals on a regular base. Why? Because to me it represents the rare extra’s I got as a kid at birthday parties and family days out. When you grow up less fortunate, financially, a Happy Meal is like a cigar to Bill Clinton. An escape from reality. The symbol of dreams, imagination and potential. Not to mention the little toy that was always the first thing you yanked out of the box to play with. Ow, how easy it was to meet those little needs. More…

With the rise of social media like Twitter, Facebook, Instagram, Pinterest, Reddit and what not, also comes the rise of the so-called ‘social media experts’. People who surf on the wave of the hype, presenting themselves as gurus, imams and dominatrices of social media. They are the ones standing there with their nifty social whip, ready to give some expert spanking. So what kind of social media experts roam the digital marketing universe? Letʼs break this down from a Star Wars point of view. More…