Capital: São Paulo

Bipolar fruit

To launch the Philips Walita Avance blender, Ogilvy São Paulo offered the consumer the effect of blending fruit in a very unexpected way. They teamed up with molecular gastronomy chef Clecia Ribeiro to create fruit with two flavors. After 3 months of research Ribeiro invented the Kiwigerine (kiwi and tangerine), Bananaberry (banana + strawberry), and Pinegrape… More.

São Paulo