Capital: Stockholm

Catch the Magic Hour

Wow, that’s smart, giving away free gear from your Spring/Summer collection during sunrise and sunset – ‘the magic hour’ – at outdoor locations, thus letting people experience what a ‘Peak Performance’ really feels like – see commercial here. The locations include places such as mountaintops… More.

Stockholm

Hasan & partners opens in Stockholm

In March Helsinki based hasan & partners acquired Perfect Fools. Today the agency opened its first international office in Stockholm, with internationally acclaimed founding partners Camilla Hahn Fortkord (managing director), creative directors Peter Laurelli, Jakob Swedenborg and Daniel Wall. Hahn Fortkord about the agencies formula for success: “hasan &… More.

Stockholm

Dinner with an aftertaste

Yes, there was a hint. The name of Stockholm’s new Michelin level restaurant “Dill”, came from the letters of “Lidl”. The always-hugry-for-the-new-and-the-hipp Swedes fell for it … until it was revealed that it was actually a stunt by the supermarket chain. All ingredients used in… More.

Stockholm

Swedish irony

This piece of advertising quite aptly trashes the theory that “irony is the discipline of losers.” Though at first you might wonder what it is you are looking at, this video is basically a commercial for Sweden. It was shown during the Eurovision song festival… More.

Stockholm

Sweden’s best gay ad

We Finns think all Swedes are gay. Oppositely, the Swedes think all Finns are morons. So, one of the winners at Guldägget (Golden Egg), the most important award show in Sweden, last week, didn’t surprise me. In this film a middle-aged man’s tragedy is that… More.

Stockholm

Time for retirement

A while ago we posted about what we thought was quite a funny competition – organized by animation studio Hobby Animation. It was dubbed ‘Free the Swedish King’ and asked creatives to write a script for an animation explaining why Sweden doesn’t need a monarchy. The… More.

Stockholm