Let the music do the talking

The idea of this TV spot for “Radio Aalto” is simple – a screenplay compiled of unrelated classic pop song one-liners. What really takes this to the crème of this year’s commercials is the surreal execution. Imagine the movie Drive and put it into a Kaurismäki setting with Lynch-like characters. Somehow it distantly reminds me… More.


Hard not to be teased

Even if you don’t know who Alexander Wang is, this very fine commercial might persuade you to have a look in H&M’s “selected stores” on November 6th for his new collection especially designed for H&M. The two-minute film, created by H&M Redroom, directed by Tell No One, produced by Good Egg, and post produced by MPC, was… More.


Wet Dream

What a great graduation film, this fictional commercial for the bank LBS (“Whatever you have in mind”), written and directed by Djawid Hakimyar, shot by Simon Drescher and co-produced by Leithaus Filmproduktion. Hakimyar studied at the Film Academy of Baden-Wuerttemberg and was inspired, he told us, by photographers such as Ryan Schude, David LaChapelle, Tony… More.


Spoofing the spoof

Before you decide to click away this commercial because it looks like just another ‘Hitler-finds-out’ spoof (taken from Der Untergang), don’t! If only to watch how well this film, promoting the “Love and Anarchy” film festival in Finland, is executed. But what I really like about it is how it borrows from popular culture and sparks discussion by attacking a taboo. So, here we go: Our… More.


Your body is your best outfit

With the pay-off “Your body is your best outfit” the Belgium gym chain Jims wants to tell us that we should enjoy fitness. We don’t have to add much commentary, cause what you see is pretty much what you get – though we don’t think they do body paint at Jims. Interesting detail; the man… More.


Straight friendly

Queer Lisboa, Portugal’s oldest gay & lesbian film festival, asked Fuel to create a campaign for its 18th edition, following a 5-year fruitful cooperation between the two that has set the bar high with viral successes such as Mister Pink and Pride Heart. This year the agency asked itself again: “Can we do it better?” Have… More.


In Her Shoes

What an impressive film. ‘In Her Shoes,’ made for the Canadian Breast Cancer Foundation and more specifically for the ‘Run For The Cure’, let’s you literally experience what it is like to have breast cancer. It reminded us of Save The Children, also a first person narrative showing the deterioration of a child in wartime –… More.


There’s no handwriting like mine

And probably none like yours. The way we handwrite is unique and communicates a lot. But do we really give that much importance to it? This casefilm does. Imagine you’re homeless and all you have is that particular weapon to imprint a cry for help on a cardboard sign that people tend to ignore –… More.


Killer concept

Killing two birds with one stone. That’s what this new platform – “Sell an unemployed” – does (in Dutch). It is an initiative by the ACC, the Belgium Association of Communication Companies, to persuade text writers to become a copywriter in advertising – there always seems to be a shortage. That’s the first bird. Since… More.


The Universal Typeface

For ballpoint brand BIC keyboards and voice recognition must sound like digital photography to Kodak when it saw the sales of analogue film plummet. With this new website, created by DDB Düsseldorf and MediaMonks, however, BIC seems to be alive and kicking in our digital world. The ballpoint brand is crowdsourcing the “Universal Typeface” by… More.