Catch the Magic Hour

Wow, that’s smart, giving away free gear from your Spring/Summer collection during sunrise and sunset – ‘the magic hour’ – at outdoor locations, thus letting people experience what a ‘Peak Performance’ really feels like – see commercial here. The locations include places such as mountaintops and a lighthouse on a small island – all selected… More.


Lights go out in Syria

Did you know that 83% of all lights in Syria have gone out since the start of the conflict there four years ago? These numbers have been distilled from satellite images of the region. For the With Syria foundation London based Don’t Panic shows strikingly what it’s like when your home turns into a dark ruin.… More.


Die Auto

We like it when advertising is simple and smart. Only slightly changing your pay-off (into the female form) on billboards, on International Women’s Day (yesterday) is a perfect example. Created by DDB Budapest. Speaking of only slightly changing your visual identity; Adam&EveDDB (London), temporarily changed its name for the occasion into Eve&Adam. Nice one.


The right hands

With the phrase “Don’t let your Audi fall into the wrong hands” Thjnk Berlin created this stunning commercial for ‘Audi Service.’ With an overwhelming cinematic feel, a Hans Zimmer-like score and stunning visual effects, the Ad shows an apocalyptic scene (think World War Z and ‘Mountain’) where mechanics chase an Audi A4 2.0 quattro that is heading for an Audi… More.


All under one Parasol

Hybrid production company Parasol Island released a film to promote itself. It’s to explain to the world that it offers “a scientific yet effortless blend of all creative disciplines, uncompromised talent and super modern technology.” All under one Parasol. The film was created by Parasol Island and directed by Charles Bals & Jonas Lindström, from Parasol’s creative… More.


The Tiger Challenge

This is great stuff. Running against an Amur tiger. Virtually, that is – through an app. If you loose, you have to donate $5. And since these magnificent animals averagely run 9.6 K’s a day, it’s quite a challenge. It’s how WWF wants to raise awareness for the fact that there are only 450 tigers left… More.


Way To Go!

UNIT 9’s Vincent Morisset created ‘Way to Go,’ an interactive experience, combining hand-made animation, music, 360-degree capture technology and webGL, thus turning it in an immersive journey that allows you to walk, run and even fly. On your desktop it might feel a bit clunky, but that’s because it was made for Oculus Rift – and first released as… More.


The making of IKEA’s ‘The Joy of Storage’

Last month IKEA launched a beautiful new TVC ‘The Joy of Storage,’ created by Mother London and directed by Dougal Wilson. A flock of t-shirts, after a lengthy journey, finds its destination; the IKEA closets at someone’s home. It’s one of those commercials that seem a little farfetched, but made with so much love and skill that… More.


Mr Miles travels the world

According to this commercial Mr Miles is a person who has travelled the world. And though he strongly reminds us of both Old Spice’s Isaiah Mustafa and the exotic ‘Open Your World’ Heineken ads, what makes the campaign especially interesting is that the agency has created 100 different websites, with country specific content. For example:… More.


Wish you were here?

Sao Paulo based design & animation studio Lobo created this short promo film for the 2015 D&AD Awards. It mashed up previous winners and also reinterpreted them; not a single reference can be found in its original form. To make this happen Lobo was given full access to D&AD’s massive archive of thousands of winning… More.

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