What a great graduation film, this fictional commercial for the bank LBS (“Whatever you have in mind”), written and directed by Djawid Hakimyar, shot by Simon Drescher and co-produced by Leithaus Filmproduktion. Hakimyar studied at the Film Academy of Baden-Wuerttemberg and was inspired, he told us, by photographers such as Ryan Schude, David LaChapelle, Tony… More.
Before you decide to click away this commercial because it looks like just another ‘Hitler-finds-out’ spoof (taken from Der Untergang), don’t! If only to watch how well this film, promoting the “Love and Anarchy” film festival in Finland, is executed. But what I really like about it is how it borrows from popular culture and sparks discussion by attacking a taboo. So, here we go: Our… More.
With the pay-off “Your body is your best outfit” the Belgium gym chain Jims wants to tell us that we should enjoy fitness. We don’t have to add much commentary, cause what you see is pretty much what you get – though we don’t think they do body paint at Jims. Interesting detail; the man… More.
Queer Lisboa, Portugal’s oldest gay & lesbian film festival, asked Fuel to create a campaign for its 18th edition, following a 5-year fruitful cooperation between the two that has set the bar high with viral successes such as Mister Pink and Pride Heart. This year the agency asked itself again: “Can we do it better?” Have… More.
What an impressive film. ‘In Her Shoes,’ made for the Canadian Breast Cancer Foundation and more specifically for the ‘Run For The Cure’, let’s you literally experience what it is like to have breast cancer. It reminded us of Save The Children, also a first person narrative showing the deterioration of a child in wartime –… More.
And probably none like yours. The way we handwrite is unique and communicates a lot. But do we really give that much importance to it? This casefilm does. Imagine you’re homeless and all you have is that particular weapon to imprint a cry for help on a cardboard sign that people tend to ignore –… More.
Killing two birds with one stone. That’s what this new platform – “Sell an unemployed” – does (in Dutch). It is an initiative by the ACC, the Belgium Association of Communication Companies, to persuade text writers to become a copywriter in advertising – there always seems to be a shortage. That’s the first bird. Since… More.
For ballpoint brand BIC keyboards and voice recognition must sound like digital photography to Kodak when it saw the sales of analogue film plummet. With this new website, created by DDB Düsseldorf and MediaMonks, however, BIC seems to be alive and kicking in our digital world. The ballpoint brand is crowdsourcing the “Universal Typeface” by… More.
With the World Cup being only a week away, you can’t have missed that every other brand is heavily gearing up for the event. The UK’s national press is no exception and naturally they all focus on their coverage of the British team. The Guardian, however, sees things differently – click here to see full ad.… More.
In this campaign for the German Red Cross, some of the most famous football players from the Bundesliga donated blood to sick children and simultaneously the fighting spirit to get better. On the labels of the blood bags the young patients could see which of their football idols helped them win their fight. Of course the… More.