Amsterdam Ad Blog
Amsterdam Ad Blog

Bipolar fruit

May 29, 2013, AAB

To launch the Philips Walita Avance blender, Ogilvy São Paulo offered the consumer the effect of blending fruit in a very unexpected way. They teamed up with molecular gastronomy chef Clecia Ribeiro to create fruit with two flavors. After 3 months of research Ribeiro invented the Kiwigerine (kiwi and tangerine), Bananaberry (banana + strawberry), and Pinegrape (pineapple + grape). The agency then took their bipolar fruit to the busiest street market in São Paulo to open the consumers’ eyes. Director Heitor Dhalia (Paranoid) registered the reactions, which resulted in this casefilm. How sweet!

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