Last weekend it was gay pride in Amsterdam, which means boats full of dressed up gays, loud music and quite some ecstasy sailing through the canals. Red Urban and Etcetera came up with a pink filter to be used on your smart phone around the canals to show that T-Mobile supports sharing love with whomever you want. A team spread physical pink filters around the canals and naturally online you could use a digital filter. On the website deelroze (‘share pink’) you can find all the social media shares using the hashtag #deelroze. Casefilm here.
If you see these taxis driving through Amsterdam; they are to promote Radio 1′s coverage of the Tour de France. When you take one you can listen to Radio Tour de France and almost feel what it’s like to be in the Tour de France – almost. Nice idea by Dear.
Natwerk was asked to promote The Summer of Amsterdam, a theme that celebrates everything there is to do in Amsterdam this summer. The agency came up with The Festival Reporter; comedian Sina Khani will show the diversity of Amsterdam’s 300 summer festivals. And probably thanks to the success of Bart’s Fish Tales on Instagram, the agency again chose for this snappy medium. Maybe a little too snappy, if you watch this ‘report’ of last weekend’s Pitch festival. But then again, way more dynamic than just putting up these huge ‘IAmsterdam’ signs throughout the city.
Not many people know that the famous ‘Girl with Pearl Earring’ painted by Johannes Vermeer around 1665, is located at the Mauritshuis in The Hague. Many people however have a reproduction on their wall. Combine this insight with the Mauritshuis’ request to make the chic museum more approachable and you might just come up with the idea to bring the Mauritshuis to the people’s homes. However, Koen, together with sister Publicis, turned the activation around and brought a New York apartment into the Mauritshuis. A little odd, but that’s exactly why it sticks. And if you want your home reproduced in the Mauritshuis, you need to take a picture of your reproduction and upload it on the museum’s Facebook page. Directed by Maurice Heesen (Smarthouse) and filmed by Lennard Hillege. Sound by Robin Schlösser (Studio deKeuken) and Soundtrack Dandelion by The Black Atlantic.
The Dutch Art Director’s Club (ADCN) is organising a ‘Summer Program’ with inspiring speakers that share their adventures in Adland. Last Tuesday it was Mark Woerde’s turn, the one speaker we were most keen on listening to. Woerde, who is a partner at Lemz, is one of the brains behind the case that will probably end up very high in the Gun Report this year; Sweetie. We were following Woerde already for a while, because in 2011 he published the book How Advertising Will Heal The World. Quite a bold statement, since advertising is still a marketing discipline that specialises in generating paid attention. But at the ADCN night Woerde convincingly showed some 40 ad creatives, how a relatively small agency can indeed change world politics. More…
The last work we featured from Google and 72andSunny was a classic case of storytelling, through a series of films about French people making their dreams come true with Google’s help. Now Google Creative Lab and 72andSunny have taken things one step further; they introduced a Promenade Sonore, a ‘sound walk’ through Marseille, at night. This documentary style film follows Julie de Muer as she explores the streets of the real Marseille (both the gritty and the beautiful), while she’s recording the local sounds. The end result is not just this film, but an interactive experience through Google Streetview – strangely enough, however, and unfortunately you don’t get to hear Julie’s voice – nor her recordings – but that of a stereotypical Frenchman, wheezing through the microphone. The good news; with this interactive experience Google might have just unlocked a complete new use for Streetview. Digital production MediaMonks.
In September we wrote about Doritos’ stunt drive school – and we noticed that is was clearly aimed at “male teenagers.” Today ad agency Fitzroy adds another chapter to Doritos’ jacked attitude. Since 45 km/hour, the maximum speed for most of Doritos’ target group, is nothing, Fitzroy figured it should embrace the limit in style; the Doritos Jacked Street Race. Inspired by The Fast and the Furious the agency turned 3 ‘Cantas’ into true race cars. Three rappers: Mr. Polska, Jebroer en raggamuffin Skinto will race each other, and the Doritos consumer is to guess who will be first and then potentially win one of the ‘waggies’ – slang for small cars. To create more buzz around the event the team also created a music video: Hoesten als bejaarden (‘caughing like the elderly’). And the Doritos website is counting down for the official race. We hate to use the word, but ‘integrated’ was the first word that came to mind. Oh, and ‘jacked,’ of course.
A few weeks ago we wrote about Porsche’s Blind Trade campaign, created by Achtung!; trading your car for the newest model Porsche without having actually seen it. It has proved a “no-brainer” (as we predicted); already 10,000 people have offered their car for trade on this website. This infographic shows the stats of the cars that were offered. Among the harvest; 2 Aston Martin’s, 2 Ferrari’s, a Rolls, and a Lamborghini. The winner will be announced on the 31st – would be cool if it’s a 1992 Opel Corsa or something.
Update (Nov. 21 2014): The new Porsche Macan has been revealed.
Mercedes Vitos are built for hard working men – yes, we’re sorry, you never see women drive a Mercedes Vito. According to Mercedes, especially the hardest working men deserve a discount. Hence this activation – “Heavy Labour Discount” – that determines your discount after having scanned your hand through your webcam. The more calluses, grooves, etc., the more discount – up to €9,000. Must be an ingenious piece of software that can measure those subtle things through a webcam. If your webcam works, of course – the app couldn’t find ours. Fortunately, we have manicured hands; we wouldn’t have gotten a discount anyway. Created by N=5 and built by MediaMonks.
Just like beards, nazi hair cuts, and tight jeans, knitted sweaters are back. This Big Mac sweater, created by Pera & Pasha, fits the trend. Last week the sweater was awarded to the person that could best describe why he or she deserved it. The winner said McDonald(‘s) is an anagram of Damn Cold. We preferred; “I am going to China and don’t know how to order a Big Mac.” The activation supported the ‘Warm Sweater Day,’ an initiative by Klimaatverbond Nederland and Greenchoice. Not your typical McDonald’s advertising. Maybe that’s why we kinda like it. Created by DDB & Tribal.