Activation

Wing It Yeah

Booking.com wants to activate its brand proposition “Wing It!”. That’s why Wieden+Kennedy asked its customers (and non customers) to tag holiday pictures with #wingityeah. A mechanism that’s quite old in the fast evolving world of social media activations. What makes the activation interesting though is… More.

Activation

The Ajax Special

Letting true Amsterdammers talk about football club Ajax makes easy content. But since Ajax’ shirt sponsor Adidas briefed agency United State of Fans (TBWA) on an ‘activation’ the film couldn’t just be a feel good film. So the film is about giving away the season-2015/2016 shirt. To… More.

Activation

Goodbye Serious

One word: Awesomeness! This tiny ice cream truck (that fits in elevators) and the film was created by DDB & Tribal for Walls to support the ‘Goodbye Serious’ campaign. Naturally office employees can nominate their own office for a surprise visit by the little truck. Directed… More.

Activation

Valentine’s Stamp

The best Valentine’s activation we came across this weekend came from PostNL. The Dutch Post for one day (mind you, on the 13th) allowed lipstick instead of stamps on postcards. Created by Joe Public.

Activation

#HappyToHelp

We knew that KLM is a pioneer in answering questions via social media. Already in 2011 they created an activation around it; KLM Live Reply. This week again the Dutch pride wants to show that it’s the most social media friendly air carrier in the world.… More.

Activation

In the pocket plus

Last week the new iPhone was introduced in the Netherlands. Since there’s not much to say about the iPhone 6, except that it now finally has the same size as the Samsung Galaxy, we were quite surprised that people were still waiting in line. Anyway, since the iPhone… More.

Activation

Offline Rehab

Using Facebook’s data to give you a sneak peak into your own life has been done many times before, but this ‘game’ that collects your likes, foto uploads, check-ins etc. is quite well done. The idea is that when you’re too busy online, you need to take… More.

Activation

The Ticket

Last week we wrote about Converse changing banners into tickets for cultural events, to convey its cultural nature. We just found out that Converse also asked Natwerk for an activation doing more or less the same. The film‘s mechanism is kinda old school – you… More.

Activation

Wholesale energy

Qurrent is a Dutch sustainable energy company that doesn’t strive for profit maximization, but for a world in which each of us generates the energy we use. On top of that Qurrent stimulates us to generate our own (sustainable) energy. Because Qurrent is founded for a better… More.

Activation