We knew that KLM is a pioneer in answering questions via social media. Already in 2011 they created an activation around it; KLM Live Reply. This week again the Dutch pride wants to show that it’s the most social media friendly air carrier in the world. KLM launched the hashtag #HappyToHelp for a Twitter takeover event. This… More.


In the pocket plus

Last week the new iPhone was introduced in the Netherlands. Since there’s not much to say about the iPhone 6, except that it now finally has the same size as the Samsung Galaxy, we were quite surprised that people were still waiting in line. Anyway, since the iPhone 6+ can almost shake hands with the mini iPad, mobile… More.


Offline Rehab

Using Facebook’s data to give you a sneak peak into your own life has been done many times before, but this ‘game’ that collects your likes, foto uploads, check-ins etc. is quite well done. The idea is that when you’re too busy online, you need to take a trip to the great outdoors that Alberta has to… More.


The Ticket

Last week we wrote about Converse changing banners into tickets for cultural events, to convey its cultural nature. We just found out that Converse also asked Natwerk for an activation doing more or less the same. The film‘s mechanism is kinda old school – you get to choose your own storyline by clicking on different… More.


Wholesale energy

Qurrent is a Dutch sustainable energy company that doesn’t strive for profit maximization, but for a world in which each of us generates the energy we use. On top of that Qurrent stimulates us to generate our own (sustainable) energy. Because Qurrent is founded for a better environment, it offers green energy for wholesale prices. So, how… More.


Long distance high five

A virtual high five between Amsterdam and New York to highlight that KLM has frequent flights between the two historically related cities and promote the World Deal Weeks. A well-timed high five – we assume they used a fiber connection – earned tickets to the other side of the Atlantic. Pretty smart. And – as advertising… More.

Ad of the Month

Share pink

Last weekend it was gay pride in Amsterdam, which means boats full of dressed up gays, loud music and quite some ecstasy sailing through the canals. Red Urban and Etcetera came up with a pink filter to be used on your smart phone around the canals to show that T-Mobile supports sharing love with whomever… More.


Radio Tour de France

If you see these taxis driving through Amsterdam; they are to promote Radio 1’s coverage of the Tour de France. When you take one you can listen to Radio Tour de France and almost feel what it’s like to be in the Tour de France – almost. Nice idea by Dear.


The Festival Reporter

Natwerk was asked to promote The Summer of Amsterdam, a theme that celebrates everything there is to do in Amsterdam this summer. The agency came up with The Festival Reporter; comedian Sina Khani will show the diversity of Amsterdam’s 300 summer festivals. And probably thanks to the success of Bart’s Fish Tales on Instagram, the agency again… More.