Quite a teaser this commercial made for the Ministry of Social Affairs that advertises a platform that tries to stimulate people to make more out of their working lives. The platform and its experiments have been developed together with the University of Amsterdam, which is actually why it might be a little too highbrow for the lethargic target it tries to motivate. But all in all it’s beautifully executed and a typical THEY concept; educational and well designed. The film was directed by Jeroen Annokkée (CZAR) and the site developed by MediaMonks.
As you probably know by now Kokoro is the winner of Amsterdam’s New Kids on the Block Award 2013, organized by Conclusion and Fonk. The agency won 300 (!) outdoor spots to advertise their brand. It has therefore asked designers, illustrators, artists and writers to design something that uses the shape of Kokoro’s heart as a core element – Kokoro means heart in Japanese – and that asks people to follow their heart. Merlijn van Vliet: “People have dreams and wishes they postpone for whatever reasons. And that is a real pity! Just like Steve Jobs once said: There is no reason not to follow your heart. That is the briefing; create an ad that urges people to follow their heart.” The winners will be displayed around town in bus and tram shelters and will also be featured in an online exposition. If you want to be a part of ‘Heartvertising,’ you can get in touch with Kokoro here.
Crafty stuff, this website (in Dutch) – dubbed “The Big Interview” – for one of the biggest law firms in the Netherlands; Houthoff Buruma. It’s a virtual (static) world where you can prepare for a job interview at the “Big 7.” Each firm has its own building and by zooming in, you can discover how you compile a CV, dress smartly, act in an interview, etc. One thing we don’t really get is why Houthoff is doing this. First of all, if you educate students too much about interviews they might fake it into your firm. Secondly, these guys are helping their competitors as well – so the effect evens out. We know, it’s also about making the Houthoff brand more attractive. Then again, the only brand that really adds something to this site is Talent First, the recruiter that explains in a bunch of YouTube films how to prepare. So, strategically maybe a bit wobbly, but as a concept quite impressive. It comes from a collaboration between Ruby’s Glue, Taco Zuidema (art), Huib Maaskant (copy), and Maarten Versteege (artwork). The site was built “tablet-first” in HTML5 by Thispagecannotbefound.
Marktplaats, the Dutch Ebay, also ‘does’ cars. Since there are many other online second hand car services, the brand positions itself as the quickest route to getting rid of your car. This inspired Brandbase to park 100,000 miniature cars on Binnenrotte in Rotterdam. Only one of them – marked on the bottom – could be exchanged for a real car. Within 23 minutes the cars were gone. Willy Wonka meets gratis. A little easy if you ask us. The footage however is attractive enough to share.
If you want to tell the consumer your Sony Xperia is waterproof, you should present it in the water. And if you want to activate that same consumer, you simply make him dive for a free phone – especially in the Netherlands that should do the job. Of course you throw a few dummies in the container, cause eventually the consumer should buy one. Nothing digital about it, but it probably still works. Created by Brandbase.
This film, turning a smile on our face, quite literally combines Android Kit Kat with having a break. For those of you who don’t know yet, Android has the playful tradition of linking each OS update to a sweet treat, such as Gingerbread, Eclair, and Cupcake. The newest 4.4 version is the first linked to an actual brand, and this activation shows what great joint promotions can come from it. The living outdoor ads were placed at various locations in Amsterdam and Utrecht, between September 11th and September 14th. Those who claimed their break early enough won a Nexus 7 tablet. Simple and sweet – indeed. Created by JWT Amsterdam.
You are what you ‘Like’. So, connecting people through the ‘Pages’ they like on Facebook makes an interesting app. Ad agency Energize has dubbed it ‘Like Companions.’ Apart from knowing who in your circle of ‘Friends’ likes the same pages, you can also make new friends. It wouldn’t make us buy a Samsung Galaxy S4 – after all, the concept of Liking is pretty device agnostic – but in all fairness, it makes Samsung as a brand yet a little smarter. There’s also a video explaining the concept – with a visual style that doesn’t really match with the smooth website. The site is built by MediaMonks and the instruction film illustrations drawn by LouLou & Tummie (Shop Around).
Fitzroy likes to give brands an edge. Which is probably why Doritos asked the agency to advertise their new potato chips ‘Jacked’ – bigger and thicker than ever. Fitzroy came up with a driving school just as phat as their chips. You can subscribe for a stunt lesson with Gino Pietermaai – a Dutch rapper that seems a better actor than singer – in a custom made car on four, or even two wheels. The video (in Dutch) promoting the activation, dubbed ‘Drive with Gino,’ clearly shows Doritos aims itself at male teenagers; chicks, tits, and fast cars should get their attention.
This boat was teasing people on and around the water last Sunday to visit a mini-concert at Bad Buiten (an outdoor swimming pool close to Amstelstation), on the 19th of August, which is the evening of the annual Canal Festival (“Grachtenfestival”). Because there’s a limited amount of space for boats at the Prinsengracht, where the festival is centered, the Grachtenfestival, together with Waternet, and Bad Buiten decided to give a mini concert at Bud Buiten (starting at 7pm) – where boats can gather around the pool. Created by Natwerk. The agency also made a small casefilm.
Last week the UN announced that more than 100.000 people have died so far in Syria. On top of that, more than 1.6 million people having fled their homes. Fitzroy developed a visual petition, to raise awareness for this war – and, let’s be honest, for their own agency. On a special website you can upload a photo of yourself, making the peace sign, create your own Syria-logo, and share it on Facebook. It reminded us of an activation initiated by the Dutch Red Cross of a few months ago for Syria as well; people were asked to make a heart with their hands and share it. This is one looks much sexier. The question remains though whether it will “make President Bashar Hafez al-Assad understand that this war has to end.” Or whether it will trouble the UN at all.