Ad of the Month

Long distance high five

A virtual high five between Amsterdam and New York to highlight that KLM has frequent flights between the two historically related cities and promote the World Deal Weeks. A well-timed high five – we assume they used a fiber connection – earned tickets to the other side of the Atlantic. Pretty smart. And – as advertising… More.

Ad of the Month

Next time label it

A classic piece of slapstick for Brother (remember, the typewriter brand), with a great build up, perfect timing, strong acting, and impressive production value. And the concept (and pay off), “Next time label it”, guarantees creative mileage, in business class. Created by Rosapark Paris, directed by Dutchman Bart Timmer (Czar) and shot by Sebastian Blenkov.

Ad of the Month

Today Is Perfect

“I just wanted to surf longer” are Jack O’Neill’s famous words to explain why he invented the wetsuit. According to Amsterdam based agency The Oddshop the 2014 global O’Neill campaign builds on genuine and special stories about people who live with this same attitude of inventiveness. The Jack O’Neills of our time have a mentality… More.

Ad of the Month

Lip syncing history

Drawing a comparison between World War II and a current event is something to be done with prudence, is the general opinion here in the Netherlands. But this film wields the comparison so aptly and strikingly to the point, that you can instantly imagine in what way our ugly history repeats itself over and over… More.

Ad of the Month

Blind Trade

Would you blindly trade your car for the newest model Porsche? A no-brainer, right? Well, apparently not, cause together with Achtung! Porsche turned it into a digital activation. Through a dedicated page you can submit your car to be traded in for the newest Porsche, without actually having seen it. That is, at first you… More.

Ad of the Month

In case of love at first sight

“…Break glass plastic” Simple but sweet, this Valentine’s guerrilla campaign by Kingsday for the Flower Council of Holland. That’s how we like advertising. We first wondered why they would want to use an English URL (funnyhowflowersdothat.co.uk) in France, but the 1500 emergency roses spread through Paris actually carried the URL Lajoiedesfleurs.fr – and the text… More.

Ad of the Month

The Circle of Grease

Nowadays the ‘making of’ is most of the time more enticing than the commercial itself. The reason is that craftsmanship is the new mass production, and to see a craftsman at work is more interesting than seeing a brand at work. The Circle of Cheese is in itself a pretty good commercial, but when we listen to… More.

Ad of the Month

Cool under pressure

A few weeks ago we wrote about the animated film for Nike that was created by Glassworks; ‘breathable warmth.’ Apparently Glassworks has made a series of three, and here is the second one. Again, a beautiful animation with a sharp eye for detail. This time it advertises the new home kit for France – the team is… More.

Ad of the Month

Budget retirement

Insurer Delta Lloyd’s briefing: how do you get people to think about their pension, when “as soon as the word pension is mentioned people stop listening.” (indeed, we were quite happy to have finally learned to live in the now!) Since hoaxes are the new ‘truth ’ TBWA created a nightmare scenario (case film); an entrepreneur… More.

Ad of the Month

KLM fans for life

It’s a plane… it’s a train… no it’s KLM! We’re impressed – up to a goosebump-level. This once more shows that if there are two companies that understand marketing and advertising, it’s KLM and Tribal DDB. What a fantastic concept; showing Disney’s Planes in a real KLM aircraft, and turning it into a three-dimensional experience.… More.

Ad of the Month