Digital production agency Thispagecannotbefound launched a new agency; Das Banner. It seems that by referring to German and Volkswagen (“Das Auto”) the new brand wants a solid image. Das banner will specialize in high quality banners for every kind of screen. By doing so Thispage wants to put the banner on a pedestal again. Partner Edward Tetteroo: “Banners are perceived as annoying and inferior forms of communication. Though many banners are indeed not very well designed, we believe in the power of the banner. They are becoming more and more advanced, some of them almost turning into small apps.” Speaking of which, the agency is also working on a new agency named L’App. This label will participate in mobile concepts and startups.
What a nice ‘infographic’ (click to enlarge). It depicts the best agencies in town by comparing them with different ships. We shouldn’t take it too seriously, the introduction tells us, since it is not science and “therefore absolutely not measurable.” Glad we got that straight. The infographic is quite nicely designed (though the body copy font is a touch too small) and compares TBWA with a tanker; “It’s capable to ship a lot of work at the same time.” BSUR is a powerboat; “It needs space to go fast.” And Tribal DDB a submarine; “Fully equipped with the latest techniques.” Doom & Dickson is compared with a Ferry: “It will safely ship you to your destination, something many marketers still appreciate.” And Red Urban a pleasure yacht “about having fun, not too complicated.” We received this piece anonymously so we cannot hand out any credits. In any case, it seems as if the person or agency behind it could use some extra work – let’s say it’s comparable to the proverbial raft; very crafty, but completely surrendered to the waves of our feeble economy.