Ambient

Down The Rabbit Hole

The Dutch festival Down The Rabbit Hole (a yearly festival taking place at the end of June in Beuningen), launched a competition half a year ago asking people to come up with a way to entertain the festival crowd. Thijs Biersteker and music agency Amp.Amsterdam… More.

Ambient

Day & Night

Just like last year Amsterdam based Circus Family was asked by Wanted Design to create a light installation for the New York Design Week. This year it built “Day & Night”, consisting of 48 vertical LED tubes that interacted, by changing colours, with the visitors… More.

Ambient

Interactive placemat

If you don’t like McDonald’s, here is a reason to love it. With McTrax TBWA\Neboko has turned the ‘paper’ placemats at McDonald’s into a very interactive musical experience. You just lay your phone on top of it – which you naturally already do when you… More.

Ambient

Missed the boat party

We just survived Queensday, or since recently Kingsday, the craziest party in The Netherlands. It’s the day the entire country – clad in orange – celebrates the King’s birthday – and unofficially it’s just a good reason to get hammered. When King Willem Alexander took… More.

Ambient

Natural models for free

The first ‘model agency for plants’ opened its doors in the Amsterdam Pijp. What?! Yes, that’s what we thought. It’s a pop-up agency where 23 “super models can be booked for free”. The plants can be used for shoots and productions for those who work… More.

Ambient

“Tasty boob show”

I’ll be honest, I had no intention of writing about this campaign. Having dismissed it as an adult male’s juvenile wet dream ejaculating into the ad world and requiring no further thought space in my brain.  However, last weekend I was cycling through Amsterdam with… More.

Ambient

Unblockers

Wait a minute… Ad blockers? Wasn’t it the ads that were doing the blocking? In his Healing Tool installation, Brian Kane reveals the stuff road side advertising usually obscures: trees, hills, starry skies, crescent moons or just nice buildings. The installations digitally restored the original… More.

Ambient

Yellow Backie

An awesome Amsterdam initiative to spark some love between Amsterdam locals and its tourists with a famous Dutch custom: riding the luggage rack of the bike. Yellow Backie is a very charming way for visitors to experience Amsterdam through the eyes of an Amsterdammer, and… More.

Ambient

Marry a friend for a day

This weekend Amsterdam celebrates gay pride, which means boats cruising through the canals with dancing gays on them. T-Mobile, using a sort of pink (magenta to be precise) in its visual identity, logically chose the weekend to add some love to its brand. Its agency,… More.

Ambient