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Interactive placemat

If you don’t like McDonald’s, here is a reason to love it. With McTrax TBWA\Neboko has turned the ‘paper’ placemats at McDonald’s into a very interactive musical experience. You just lay your phone on top of it – which you naturally already do when you… More.

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Missed the boat party

We just survived Queensday, or since recently Kingsday, the craziest party in The Netherlands. It’s the day the entire country – clad in orange – celebrates the King’s birthday – and unofficially it’s just a good reason to get hammered. When King Willem Alexander took… More.

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Natural models for free

The first ‘model agency for plants’ opened its doors in the Amsterdam Pijp. What?! Yes, that’s what we thought. It’s a pop-up agency where 23 “super models can be booked for free”. The plants can be used for shoots and productions for those who work… More.

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“Tasty boob show”

I’ll be honest, I had no intention of writing about this campaign. Having dismissed it as an adult male’s juvenile wet dream ejaculating into the ad world and requiring no further thought space in my brain.  However, last weekend I was cycling through Amsterdam with… More.

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Unblockers

Wait a minute… Ad blockers? Wasn’t it the ads that were doing the blocking? In his Healing Tool installation, Brian Kane reveals the stuff road side advertising usually obscures: trees, hills, starry skies, crescent moons or just nice buildings. The installations digitally restored the original… More.

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Yellow Backie

An awesome Amsterdam initiative to spark some love between Amsterdam locals and its tourists with a famous Dutch custom: riding the luggage rack of the bike. Yellow Backie is a very charming way for visitors to experience Amsterdam through the eyes of an Amsterdammer, and… More.

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Marry a friend for a day

This weekend Amsterdam celebrates gay pride, which means boats cruising through the canals with dancing gays on them. T-Mobile, using a sort of pink (magenta to be precise) in its visual identity, logically chose the weekend to add some love to its brand. Its agency,… More.

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First World Problem Pills

Sue Amsterdam created a “First World Problem” pop-up store in Amsterdam with placebo medicine for first world problems. The store sells products such as ‘Always Super Wifi’, ‘Flowery Farts’ and ‘Gaydar’ pills that improve your hit rate on the social medium. The collected money goes… More.

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Die Auto

We like it when advertising is simple and smart. Only slightly changing your pay-off (into the female form) on billboards, on International Women’s Day (yesterday) is a perfect example. Created by DDB Budapest. Speaking of only slightly changing your visual identity; Adam&EveDDB (London), temporarily changed… More.

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May War Rest In Peace

A big message brought in a small way. Art director, artist and contributor of this blog Jarr Geerligs created these miniature tombstone scenes in the city of Amsterdam. Some are placed at famous war monuments, such as the statue of Anne Frank and the resistance monument across… More.

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