This installation, at the famous fashion house Colette in Paris, was created by Random Studio to promote the new Nike Fuelband SE (according to Gizmodo the SE is merely an iteration and doesn’t offer much more than “a splash of color on the band”). The “RGB LED infinity tunnel,” showing colourful animated light patterns, was built in collaboration with lighting specialists Jurlights and production company L’Araignée. MadMapper was used as the software to output video directly onto the LED strips. This is not the first window installation Random makes for Nike. In 2013 they won Design Gold in Cannes (together with ,… Staat and Jurlights) for another Fuel Band installation at Selfridges in London.
“Big News. Now in the Happy Meal: The Smurfs.” Small idea, big execution – on Leidseplein. Nice. By Tribal DDB.
Amsterdam is known for its narrow houses and alleys. In the Jordaan there used to be even smaller alleys in between the houses. These alleys often lead to run down accommodation for the poorest of the poor, hidden behind the rows of houses facing the main streets. When the ‘front row’ houses were expanded most of these alleys vanished, and with them the hidden houses. The Dolfijnengang, one of the alleys on Westerstraat, gave access to house numbers 56 to 68. Which is why today there’s a number-gap between number 54 and 70. Natwerk, known for creating stuff just for the fun of it, recreated the missing houses on the Westerstraat.
With the phrase “Beer, even on the go,” Bavaria is the first beer brand in 15 years to sell beer at gas stations along the highway. Of course not their regular label, but their 0.0%. To celebrate this milestone, they’ve partly turned a gas station into a bar and dubbed it “Café A4 West.” Not the most attractive place to hang out with your mates, but a piece of ambient advertising with stopping power most definitely. Created by Selmore.
“Wildplassen” is a typical problem during Queensday. The term, used for peeing in the streets and canals, rather than at a designated place, translates a little odd into English; wild peeing. As if you turn and twist your pelvis violently, while peeing. Anyway, Natwerk built this Noodboot (“emergency boat”) for Waternet, the company responsible for keeping the Amsterdam canals clean. The boat services the heavily drinking Amsterdammers and tourists who visit the Dam today for Queensday and can’t find a place to pee.
Putin visiting Amsterdam sounds like Kim Jong-un becoming a Buddhist. Since Russia is not very fond of a free press, political bands, gay rights, and human rights in general – things that are pretty common in Amsterdam – Amnesty, together with BVH Rotterdam, came up with these banners that were spread around the area where Putin was touring. Brilliant idea. Thanks, Richard Sprengers (Taxi) for the photos.
Opel introduces a new car, named ADAM – inspired by a Fiat 500? Apparently it’s the world’s most customizable city car. And to illustrate this JWT Rotterdam – an annex of the Amsterdam office, solely servicing Opel – put the car on display in its own customizable two-level “concept store” in the heart of Amsterdam.
What a great idea; instead of offering WiFi Kit Kat simply offers the opposite. The ambient advertising that can be found throughout Amsterdam, was created by JWT Amsterdam and designed by Kyoko Takeshita. It pretty much speaks for itself as it seamlessly fits in Kit Kat’s famous brand proposition ‘Have a break, have a Kit Kat.’ What’s interesting to add is that JWT made this “free” No-WiFi zone possible by actually blocking all signals within a radius of 5 meters. (via Pop the Campaign)
We hadn’t heard of the European Excellence Awards – probably because it’s a PR award show. But we’re paying some attention to it, because one of the better ideas we featured last year was awarded there: the Safe Sound Scooter. It was specially created for Domino’s to spread the taste; the scooter doesn’t say ‘Vroooom’, but ‘Mmmm, tasty.’ And by calling it a ‘Safe Sound Scooter’, the PR story could travel further than solely through advertising/media related titles. It also became general news, since the question whether electric scooters are allowed to make this kind of noise, triggered a broader interest. The answer was ‘yes’ and the government even changed the legislation for electric vehicles. Smart one. The agencies behind it; Indie, Mediatic, and Proudly Presents also won the ‘Best Agency Benelux’ award.
Canon has a new pay-off: “The power to see things differently.” The first thing we thought when we came across it was: bullshit, the power to see things differently dwells in the photographer, not in the camera. But when we saw this outdoor ad – promoting different Canon lenses – with the Amsterdam Westertoren shot from different distances, the pay-off all of a sudden made sense. The photos were taken – in different cities in the Netherlands – by Chris and Jurriaan Hoefstmit.