Earlier we wrote about Amsterdam zoo Artis activating its youngest target to communicate with André Kuipers who is in space at the moment – “Engaging advertising in its truest form” we called it. Samsung is doing something similar. Just like Artis the rapidly growing mobile phone manufacturer wants to send out a message to Kuipers into space – “to thank him for all the beautiful pictures he shared with us from outer space.” In the case film Natasso – a Spanish street artist – asks the consumer to share a Facebook image and from all the images collected (about 50,000) a huge mosaic will be made that can be seen from Kuipers station in space. Since some extra exposure doesn’t hurt, the image is made close to Schiphol so that the airplanes visiting and leaving Amsterdam can also see it. We like the idea of creating a huge message that can be seen from space, but wonder why the artwork has already been made before the campaign starts. In other words, why does Samsung need the Dutch consumer for this? And what’s the difference for André Kuipers? Created by Cheil Benelux (Samsung’s dedicated agency) and Kong.

Update: according to Kong the artwork is not ready yet, so the picture used is hypothetical…

Today we’re not working, cause it is Queensday, the best day of the year – in Amsterdam, that is. And we might just bring a short visit to this place; Kingsday. When the agency was founded last summer by Sander Volten, Bram de Rooij, Sicco Beerda, and Eric Ytsma, we wrote: “The name is inspired by Queensday, a day that turns Amsterdam into one big party and during which openness, spontaneity, and entrepreneurship meet.” So it does make sense that they’re throwing a party today. The banner, by the way, was picked up in several media – we think it has to do with the fact that our Royal highness is a bit reluctant in passing on the thrown to her son…

Wow, what a nice idea; an electric (Domino’s delivery) scooter that doesn’t say ‘Vroooooom’, but “Mmmmm, lekker” (‘tasty’). According to Domino’s Pizza it is a ‘safe sound scooter,’ but to us it sounds like guerrilla advertising – or should we call it soundvertising? Anyway, conceived by Indie Amsterdam.

A guerrilla make-over to promote Holland’s largest DIY, Gamma’s wallpaper. The pay-off: “Isn’t it beautiful?” Well, if you’re asking our opinion; no this wallpaper is not beautiful. But the idea is though. Created by TBWA\Neboko.

For some brands gathering Likes on Facebook is simply a way to be able to spam your wall, we once said. For other brands it’s a smart way of creating customer intimacy. The latter actually try to have a conversation and – if they are smart – give something back every now and then. For example, last February we saw Heineken (physically) liking its customers back (in a bar). Dutch booming fashion brand Scotch & Soda is doing the same now, but digitally. That is, physically digitally; on a digital window display in its flagship store in Amsterdam the Facebook fans’ names will be animated (as from today) in a handwritten style across black and white Scotch & Soda images selected from the current season’s collections.  A sympathetic gesture of S&S – and its agency Perfect Fools. Though the image displayed here does make you wonder whether Willemijn Valk will be happy to be portrayed as a man. If we may shoot from the hip; why not ask Willemijn (and some other fans) to wear the new collection, do a photo shoot, and then display her in your store. We know, way more expensive, but then you will make her really happy and on top of that even create something that her friends will most definitely like on Facebook.

We got a déjà vu when we saw this idea by N=5. Not because it is not original – cause it is – but more so because it feels as if promoting the agency is more important here than promoting the rock climbing wall near Central Station (‘Klimmuur Centraal’) – after all, who’s going to really climb for those coupons? The fact that it was sent to us ready to present to an award jury seems to confirm our feeling.

This simple but sweet guerrilla idea definitely grabs your attention, saying “you don’t want to be stuck to hemorrhoids” – which doesn’t completely translate the better copy in Dutch. It seems to be presented to the client for the agency’s own portfolio, rather than generating return on investment, but since the investment is next to nothing, it won’t hurt either – no pun. Created by KOEN.

This is not what you’d expect from a museum. But when you hire The Stone Twins you often get what you don’t expect. The film, directed by Bill Tanaka, promotes the ‘Underground’ exhibition at the Zeeuws Museum, an exhibition on illegal treasure hunting – “an activity that often culminates in a harvest of priceless artifacts”, according to the Twins. The exhibition consists of empty vitrines with captions representing the items ‘lost’ to the public and science, as they are in the private collections of these diggers. The exhibition is also supported by a mini documentary (i.e. interviews) that features the ‘criminals’ – they received alias’s of nocturnal creatures (Mole, Wombat, Fox, etc.). It’s doesn’t seem a coincidence that the commercial was produced by 328 Stories, if you compare it with December – also from 328 Stories.

Last month we wrote about the ‘Find your adventure’ campaign introducing the MINI Coupé below the line. Fel Concepts dropped miniature Coupé’s in bottles in the ocean. If you’d find one on the beach, you could test drive it. Last week Fel Concepts created a follow up on the beach of Zandvoort; a real Coupé in a – not very well designed – bottle. Some lazy media picked it up as ‘car washed on beach’ – they obviously didn’t see the real thing before writing about it.

What a killer concept; a last minute billboard, becomes a last-minute billboard! The copy underneath the offer: “Our offers are so last minute that we could only create this ad last minute”. It proves once more that brilliance and simplicity go hand in hand in advertising. Created by N=5.