Capital A

What a brilliant idea of the Amsterdam Art Weekend to claim the ‘Capital A’. Maybe it would have been even better to claim ‘The capital of Advertising’. Um, sorry, we mean ‘of Art’, of course…


Amsterdam’s abandoned bicycles

This is how the city of Amsterdam shows its inhabitants how abandoned bicycles form an obstacle in the city. Apparently there are tens of thousands of these bicycles in Amsterdam. By building this maze of 200 bicycles, the Amsterdammers are asked to get rid of their bikes when not used anymore. Of course this won’t… More.


Van Gogh Museum: Picasso in Paris

This poster – with a young Picasso in 1906 – is spread throughout Amsterdam to advertise the new Van Gogh exhibition ‘Picasso in Paris, 1900-1907’ – a joint exhibition with the Picasso Museum in Barcelona. Amsterdam based Koeweiden Postma designed the visual identity of the exhibition. The design agency even created a customized font –… More.


Highlights PICNIC 2010

‘Redesign the world’ was the theme of this year’s PICNIC. And to support this theme Mitchell Joachim from Terreform ONE quoted John F. Kennedy; “if man can create problems, man can solve them”. As always the international conference that combines innovation, cross media, design, and sustainability offered an inspiring three days of fresh ideas. Unfortunately… More.


I Amsterdam, through the eyes of a tourist

A few weeks ago Amsterdam newspaper Het Parool criticized Amsterdam’s city marketing, because it would lack creativity. Quite ironic when ‘creativity’ is supposed to be one of Amsterdam’s USP’s. The only thing that connects the city’s scattered marketing activities is the brand ‘I Amsterdam’. And though these two words are quite visible throughout the city,… More.


Want to see the future?

Since the summer seems to have disappeared definitely, let us look forward to the most interesting conference on cross media and innovation of the year; PICNIC – held from 22 till 24 September in Amsterdam. Today we’re a bit busy, so we’ve taken the liberty to copy the ‘about’ section of PICNIC’s website: “In 2006,… More.


Zero20 tells you what’s on

A new Amsterdam city guide, called Zero20 – the Amsterdam area code – was launched this week. The online platform  helps tourists and expats to spend their spare time by showing what’s on in Music, Film, Art, Food and Shop(ping). The navigation works fairly intuitive through a calendar that primarily shows big pictures of the… More.


Heineken claims Dutch canal parade with Bertje!

While the Pletterpet has not been the most successful premium Heineken ever launched – at the supermarket you’ll still find big piles of  Pletterpet boxes – Heineken yesterday made a big come back during the national team’s canal parade. Heineken’s agency TBWA\Neboko – also responsible for the Pletterpet – came up with the idea to… More.


Guerrilla fail for Sony’s ‘Heavy Rain’

Everybody that lives in Amsterdam recognizes the human sized letters that spell ‘I Amsterdam’. So when the A and the M disappeared this week, people noticed that something was missing. Amsterdam Partners (AP) – the agency that exploits the city slogan – reported the letters as stolen. AP even stated they encountered the missing letters… More.


Creative Lounge: the big idea in digital

We were invited by the VEA (Association of Ad Agencies) to attend the second edition of Creative Lounge on Monday in Pakhuis de Zwijger. The night was hosted by Jelani Isaacs (Brenninkmeijer and Isaacs) and Claire Finn (U-Turn). Guests of the evening were Matthew Atkatz (Riot, digital arm 180), Romke Oortwijn (N=5), Raphael Mazoyer (Asics)… More.