A few weeks ago we wrote about the animated film for Nike that was created by Glassworks; ‘breathable warmth.’ Apparently Glassworks has made a series of three, and here is the second one. Again, a beautiful animation with a sharp eye for detail. This time it advertises the new home kit for France – the team is getting ready for the World Championship football next year in Brazil. The shirts of ‘Les Bleus’ are equipped with “cooling technology,” metaphorically translated into wind turbines. The hypnotic sound was created by MassiveMusic and Kaiser Sounds Studios.
We already spotted Manuel Ferrari, who is animation director at post production house The Ambassadors, a while ago when the films he did for Part of a Bigger Plan impressed us – this film, for example. Last month he impressed us again with the ‘Mini-auctions’ film that he created together with Kingsday. When Ferrari finished the storyboard, he only had 3 weeks to make everything; from design to directing and animating the film. We asked him three questions about the process. More…
In February Glassworks impressed us with their ‘Art of Raw’ film for G-Star (winning a Bronze Lion in Craft). And now they’ve done something similar (directly) for Nike; Nike Aeroloft. Again directed by Rudiger Kaltenhauser, who is Glassworks’ head of 3D. This time though cotton is not the hero, but goose down and some sort of breathable vents – quite logically adding up to “breathable warmth.” Apart from the wonderful photo-real CG and impossible camera moves, another factor that makes this product film rise above its peers is the sound, provided by MassiveMusic and further designed by Kaiser Sounds Studios. The film is part of a series of product films that Glassworks will be creating for Nike. So watch this space for more.
The Ambassadors have a ‘Playground’ program, which means creating stuff just for the fun of it. This film, dubbed Delfts Blauw (the distinctive blue pottery from Delft), is one of the results. When we asked Will Jeffers, part of the VFX team, what the pile of shards at the end means, he answered: “we wanted to leave that ambiguous. Perhaps the girl is unlucky in love. Or she is a real femme fatale.” Either way, we love it.
Christian Borstlap (Part of a Bigger Plan) made an attractive animation for the über stylish blog Nowness. It features portmanteaux. A portmanteau is a merger of the French words porter (carry) and manteau (cloak), and is used for a suitcase with two compartments. Lewis Carroll reinvented the word in his 1871 novel Through the Looking Glass by using it to pack two meanings into one word. He thus invented ‘galumph’ (a merger of ‘gallop’ and ‘triumph) and ‘chortle’ (‘chuckle’ and ‘snort’). Borstlap has animated some contemporary ones, such as Brunch, Gaydar, Sexting, Cronut, and Twerking. Funnily enough, many of these words are sexually orientated – we’re not sure if that says something about Borstlap or about the people that create new portmanteaux.
Though the digitalization of our world has opened up numerous possibilities for dynamic animated logos, you don’t see them too often. But here is quite a nifty example for Coca Cola Music, made by Wieden+Kennedy’s design studio. It shows how versatile a logo can become when you optimally use the flexibility of digital. The constant in the logo – which you obviously need to be recognizable – is the iconic contour bottle. Around it, a reactive application (the “Dynamic Logo Creator”) creates dynamic sound signatures that resemble bubbles, and emanate from the bottle as sound waves. This way different music tracks can inspire an unlimited amount of logos. You can check out the demo here.
What a crafty and instantly sympathetic film for TravelBird, a Dutch, fast growing company that wants to be the inspirator among all the aggressive tour operators. Well done. That is, the website conveys a slightly different message; the first thing you see there is a ‘Daily Discount’ counting down. According to strategist Corinne Genestay this is because the relatively young company has to spread its budget – next time they’ll work on the website. Anyway, what’s special about the production is that it was realised by a ‘virtual agency’ of freelancers. The concept came from André Dammers and Hakan Coskunsoy. The distinctive animation was done by Jordan Bruner (Strange Beast, NY) and the music by MassiveMusic.
After having been very busy with Post Panic’s Kickstarter project Sundays., director Mischa Rozema is surfacing again with this new short film, Stardust. Just like feature film project Sundays. it poses questions about our relation to the universe. The visual CG orgy, shows the story of Voyager 1, the unmanned spacecraft launched in 1977 to explore the outer solar system – it is the furthest man-made object from the sun. The film’s story centers on the idea that in the grand scheme of the universe, nothing is ever wasted and it finds comfort in us all essentially being Stardust ourselves. The short film was triggered by the death of Dutch graphic designer Arjan Groot, who died 16th July 2011, aged 39, from cancer. Rozema about the project: “I wanted to show the universe as a beautiful but also destructive place. It’s somewhere we all have to find our place within.” By creating a generated universe, Rozema wanted to take his own ‘camera’ to other angles and places within the cosmos, trying to avoid the clichés of the existing NASA and sci-fi imagery we’re used to. The matching audio, using analogue instruments and featuring “Helio” by Ruben Samama, was done by Guy Amitai (Pivot Audio).
Fashion and (conceptual) advertising usually don’t make a very good match – maybe it’s because fashion makers want to be excentric and enigmatic, rather than intelligible. You might say the same about this film. However, it’s quite beautiful and does make you curious what Iris van Herpen’s new collection ‘Voltage’ will look like. Especially when you know that this 3D animation was inspired by her new collection. It was directed by Geoffrey Lillemon, the 3D shapes were created by Joost Korngold, it was produced by Random Studio, and the sound was done by Breek.