Animation

Dutch Animation Carousel

Making the opening titles for the Playgrounds festival, as from tomorrow landing in Amsterdam, is an honour. And we have to say that OddOne – which is directors duo Peter van de Riet and Kerry Murphy – did what was expected from them. What a great title sequence, showing: “A surrealistic re-interpretation of the animation pipeline… More.

Event

It’s okay to throw a plant away

This makes us think of the multi-award winning commercial (directed by Spike Jonze) telling us it is ok to throw away a lamp and buy a new one at IKEA – that was 2005 already! You’re crazy if you think a lamp has feelings. In that respect this one is slightly different. It actually does attribute feelings… More.

Review

House of Tablets

We all more or less know that today’s thermostats are smart little gadgets. But this animation (click CC in Vimeo for English subs) created by Achtung! (concept) and PlusOne (production) for Eneco, featuring Toon (“display/show”) and – quite inventively – a tablet in the shape of a house, makes it look quite sexy. The last commercial for… More.

Review

How to ban cycle-apping?

A typical Dutch problem; many children (and adults, if we may include ourselves) use WhatsApp on their bicycle. As you can imagine this causes many accidents – in one out of 5 accidents, involving children, a smartphone was used. Since in the Netherlands cyclists are legally very well protected in traffic the government wants to… More.

Review

Choose tap water

Since we hate festivals that don’t have tap water freely available, we’re heavily applauding this film created by Delight Agency for dance label ID&T. Of course ID&T is not the first party to advertise tap water – have you ever seen this wonderful video? – but a very influential one. Cause if they propagate tap… More.

Review

An ode to the wind

Wow, what a beautiful animation, consisting of 7000 individual objects made from virtual paper and bringing an ode to the Dutch wind. As you can see the story explains that the wind brought the Netherlands a lot; being able to live below see level and the Dutch East Indies, for example. If you don’t speak… More.

Review

A colourful collection

Following on from the appointment of KesselsKramer as the new European Brand Communications agency for C&A, we just found out that PostPanic is also part of the repositioning of the global brand. C&A Summer is the second in a series of retail films created by the PanicProgram (PostPanic’s special program nurturing young, emerging directional talent), in… More.

Review

The making of a claymation

A claymation, we had never heard of that. Production company The Ambassadors just made one, together with director Vincent Lammers, character designers Nick Groeneveld and Patrick Chin, and agency Selmore – responsible for the concept. Here’s how they did it – more or less. And, yes, at The Ambassadors they have a receptionist and drink coffee. Speaking of which,… More.

Review

Fabric porn

We came across this ‘Climachill’ video for Adidas on Glassworks’ website. It is yet another animation zooming in on a garment’s fabric. We’ve seen this before in Glassworks’ film for G-Star and in two films for Nike (!) – the latter  about temperature regulation as well (cool / warm). It seems as if Glassworks’ director… More.

Review

Find 7

You almost get the impression that Chinese mobile brand Oppo wants to tell us that its phones require rare earth elements, but that’s not the case. According to animation studio PlusOne the main message is that the Find 7 is brought together piece by piece. That’s not really a unique feature, of course, but when… More.

Review