A a few months ago we interviewed the creators of the new Absolut campaign by Sid Lee Amsterdam. The campaign now has a follow up, called #Nextframe, a collaboration with one of the artists that was featured in the launch; Rafael Grampá. Apart from this film (sound by Audentity), the campaign takes place on Absolut’s Facebook page and encourages consumers to collaborate with Grampá and co-create his story. To help him transform his 2D characters and script into 3D, Grampá has teamed up with Red Knuckles London, the acclaimed animators who brought the Gorillaz characters to life. Once complete, Grampá will transform the suggestions into a 3.30’ animated film, which will premiere at MADE Berlin Gallery on March 15th.
Or rather: 100% Halal would like to present: Jonas and the Sea (for English subtitles in the teaser video, click the CC button). The agency is working on a short animated film and has (as of today) 30 days left to raise sufficient funds to be able to give the project a happy end. Jonas and the Sea ”is a classic story about a man who casts aside everything and everybody in pursuit of his dream. A dream we all share: the quest to find the place you can call home, wherever it is – even if it’s underwater.” The film will be the debut for Marlies van der Wel, illustrator and animator from Amsterdam. Jonas’s concern for the environment and his quest to find his way home come straight from her: “When we grow up we all ask ourselves: Where do I want to be? Where am I happy? Where do I feel at home? I find these questions fascinating.” The animation is already in production (thanks to some Dutch film funds), but the amount still to be raised would allow to actually finish the production process and pay for distribution. In return for your support you get: tickets for the premiere, credits as Associate Producer or a framed still from the film – depending on the amount you donate. Here you can show 100% Halal the money!
Here’s a website worth sharing. GMC dedicated most of it advertising budget to a site around the new GMC Sierra, which makes it pretty state of the art. You can scroll through the experience with a first person point of view, moving in, around, and even beyond the car, showing all the special features, such as a rolled steel exterior, a cornerstep at the rear bumper (even made for extra large boots), and a quieter cabin. All these features are inspired by submarines, jet fighters, and even the Hoover Dam, making this pickup truck not just your typical Midwestern companion, but also a very modern car. For the connoisseurs; technically the site is built in HTML5, has a “dynamic Z-axis feel” (whatever that means), has “content dependent scrolling interactions,” and contains “originally produced, full-frame scrollable HD animations.” Enough words, already, it’s best to just experience it yourself. The site was created by DigitasLBi Boston and built by MediaMonks.
Last Saturday Pharrell Williams and Bionic Yarn (an eco-thread with which you can make durable clothes) announced their partnership with Amsterdam based denim brand Raw at the American Museum of Natural History. They launched ‘Raw for the Oceans,’ which aims to remove the plastic that is polluting the oceans and create Bionic denim out of it – the project is supported by a handful of researchers, scientists and ocean experts. Williams will co-design the clothing. This amazing partnership – that will most likely be putting eco-clothing finally and seriously on the map – required an amazing promotional film. No wonder they teamed up with Part of a Bigger Plan and Glassworks to produce it.
Nowadays the ‘making of’ is most of the time more enticing than the commercial itself. The reason is that craftsmanship is the new mass production, and to see a craftsman at work is more interesting than seeing a brand at work. The Circle of Cheese is in itself a pretty good commercial, but when we listen to the innocent rhymy child’s voice, we quickly wonder whether it’s true that proteins, minerals, and even vitamins are so important in cheese, helping “to assist your resistance to function properly.” Now that is the brand at work. When you see the craftsmen at work, you appreciate all the effort The Dutch Pay Off and NotJustAnotherTeam (concept), Cas Prins (direction), PlusOne and Shoq Studio (production), and Audentity (sound) put into this. That’s when you think; they could have done this entirely in animation, but they actually got their hands greasy!
A few weeks ago we wrote about the animated film for Nike that was created by Glassworks; ‘breathable warmth.’ Apparently Glassworks has made a series of three, and here is the second one. Again, a beautiful animation with a sharp eye for detail. This time it advertises the new home kit for France – the team is getting ready for the World Championship football next year in Brazil. The shirts of ‘Les Bleus’ are equipped with “cooling technology,” metaphorically translated into wind turbines. The hypnotic sound was created by MassiveMusic and Kaiser Sounds Studios.
We already spotted Manuel Ferrari, who is animation director at post production house The Ambassadors, a while ago when the films he did for Part of a Bigger Plan impressed us – this film, for example. Last month he impressed us again with the ‘Mini-auctions’ film that he created together with Kingsday. When Ferrari finished the storyboard, he only had 3 weeks to make everything; from design to directing and animating the film. We asked him three questions about the process. More…
In February Glassworks impressed us with their ‘Art of Raw’ film for G-Star (winning a Bronze Lion in Craft). And now they’ve done something similar (directly) for Nike; Nike Aeroloft. Again directed by Rudiger Kaltenhauser, who is Glassworks’ head of 3D. This time though cotton is not the hero, but goose down and some sort of breathable vents – quite logically adding up to “breathable warmth.” Apart from the wonderful photo-real CG and impossible camera moves, another factor that makes this product film rise above its peers is the sound, provided by MassiveMusic and further designed by Kaiser Sounds Studios. The film is part of a series of product films that Glassworks will be creating for Nike. So watch this space for more.
The Ambassadors have a ‘Playground’ program, which means creating stuff just for the fun of it. This film, dubbed Delfts Blauw (the distinctive blue pottery from Delft), is one of the results. When we asked Will Jeffers, part of the VFX team, what the pile of shards at the end means, he answered: “we wanted to leave that ambiguous. Perhaps the girl is unlucky in love. Or she is a real femme fatale.” Either way, we love it.
Christian Borstlap (Part of a Bigger Plan) made an attractive animation for the über stylish blog Nowness. It features portmanteaux. A portmanteau is a merger of the French words porter (carry) and manteau (cloak), and is used for a suitcase with two compartments. Lewis Carroll reinvented the word in his 1871 novel Through the Looking Glass by using it to pack two meanings into one word. He thus invented ‘galumph’ (a merger of ‘gallop’ and ‘triumph) and ‘chortle’ (‘chuckle’ and ‘snort’). Borstlap has animated some contemporary ones, such as Brunch, Gaydar, Sexting, Cronut, and Twerking. Funnily enough, many of these words are sexually orientated – we’re not sure if that says something about Borstlap or about the people that create new portmanteaux.