This film reminded us of the animation quite recently created by CCCP for the Scheepvaart museum. Both are similar styled, both promote a museum, and both use the same voice-over. Apart from that the film is of course making the museum look quite attractive. And we didn’t know that Naturalis owns one of the world largest collections of organisms; 37 million items! The animation also gives us a peak in the future; who needs to visit a physical museum, when you can make edcuational films like this – which is kind of ironic. Created by Plus One Amsterdam.

What you see is what you get: soft and strong – exactly what we all want our TP to be. Nice animation. Created by Publicis, produced by Glassworks, sound by Massive Music and Kaiser Sound Studios.

This animated trailer promotes a beautifully made interactive new website, created by SuperHeroes, tells the story of Yakult. If we wouldn’t be skeptical about probiotics, we’d start loving Yakult right away – according to evidenced based science probiotics do more or less the same as normal yoghurt, which is probably why the word Yakult is derived from the Japanese word for yoghurt. Never mind though, it’s always good to see an agency being able to show off its skills. What makes things especially crafty is the fact that SuperHeroes used a scaled model that represents the Kyoto area to create the film – here’s the making of. The only pity about that – and we really hate to mention it – is the fact that Amsterdam Worldwide did more or less the same for Onitsuka Tiger (also a Japanese brand) in 2009. Fortunately the consumer couldn’t care less. SuperHeroes worked together with One Big Agency, CCCP, C-41 (Live action production), Magic Bullet (Interactive production), and Lullatone (for the happy sound).

We thought this was a commercial for surf/snowboard brand O’Neill, but apparently Shane O’Neill is a pro-skateboarder on the Skate Mental team and sponsored by Monster Energy. It was created by Crabsalad and aired on ESPN during the Street League Final, last August. The brief was simple: “we need a commercial, it’s got to be about Shane and Skate Mental, and we don’t want it to be a skate video”. Well, here it is; a monsterly energized animated mantra.

We didn’t even know Amsterdam had a museum that is called the Amsterdam Museum. Apparently there is. And it opened a new department, called Amsterdam DNA. There you can experience a 45-minute 3D journey that takes you through Amsterdam’s history – presented in 7 short films that each tell a small story that represents an era. The journey starts in the 13th century and ends in 2001, with the capital’s first gay marriage. This is the trailer. And it blew us away. All films were created by production studio +1.

You have to brace yourself a little for this one. Not just for the length of it, but also because of the dark, post apocalyptic picture it draws – it literally shows how it gets under your skin. We guess it makes sense to ask hybrid production house Post Panic to create the leader for OFFF, the post production festival held in Barcelona this year on June 9, 10, and 11 and themed ‘Year Zero’. The visual orchestra features the names of artists that appeared at the festival. And of course, if there’s one shop that knows how to majestically merge digital, real life, and a general, unsettling, even menacing feeling, it’s Post Panic. Still a huge honour when you’re asked to show off your skills to the most critical audience in this creative domain. The film was written by Post Panic founder Mischa Rozema and British graphic designer Si Scott. It was also directed by Rozema and shot in Prague (the line production was done by Savage). The sound, influencing the suggestive character of the film so strongly, was done by Hecq. We love it, because it’s so beautifully…um…offf!

The Triodos story continues. The new visual ad identity by Dawn started with a teasing outdoor campaign designed by Christian Borstlap. This was followed by another outdoor campaign revealing more of Triodos’ fair trade banking approach. Now there’s this film. Not designed by Borstlap as you would expect, but by Jeroen Krielaars (Calango). The animation explains that not every bank is the same (read: not every bank tries to rip society off). Triodos for example invests solely in companies that give society a positive impulse. Sounds good, looks good.

In March we wrote about the ‘Friends share everything’ ad, a funny film that showed how mobile phone provider Hi allows you to share a crazy night on Facebook. In the slipstream of this commercial Hi launched a Facebook tool that creates an infographic of your Facebook behaviour. It aggregates statistics like; how many posts did you upload, who are your biggest fans, and which post were rewarded with the most Likes? The infographic is accompanied by a personalized and richly animated film, which subtly communicates the message that mobile phone uploads are more appreciated by your friends – it wouldn’t surprise us if Hi is thinking wishfully here. Anyway, of course this is not the first campaign that uses (semi) open source social network data – Stanislav being the mother of all examples – but it shows we’re moving in the direction of consumer friendly data dashboards – something online researchers love to use already for some time now. Created by Red Urban.

You’d almost believe this beautiful ad – with said message – for the Belgium Foundation Against Cancer was shot in a real womb, but it’s not. It was conceived by Openhere from Antwerp and created in the digital womb of post production agency Glassworks Amsterdam. As you can imagine it was a huge challenge to make Emily look as real as she does. Glassworks first modeled the baby and created an edit with different camera angles and movement. Subsequently the agency rendered the ‘texture’ and the shading to bring the baby to life – hi-res images of real baby skin and hair were used to digitally cover the model. Then a 3D animator added the movements. The liquid feel was created by filming elements in a water tank with macro lenses. More colour, veins and subtle skin tones were added to make the skin partly transparent. And the final touch was made by local area distortion, defocus, and some other technical stuff we didn’t really understand. In any case, an impressive piece of craftsmanship.

Agency Muse did it before for Samsung and H&M, so why not a third time for Hot Wheels; a 3D projection on a building. This time not on an Amsterdam building though, but on Customs House in Circular Quay, Sydney. The beautiful animation, that had to fit exactly on the complex architecture of the building, was created by PostPanic. If you see this kind of 3D projection for the first time, it’s very impressive – otherwise, 3 minutes and 36 seconds is quite a long time…