AR

Augment your lottery ticket

Since the chance that you’ll win €30 million with a lottery ticket is pretty insignificant, the State Lottery asked Doom & Dickson to make the lottery ticket more attractive. They literally did by adding some augmented reality. When you bring your ticket to life, with a special app, you can choose from 3 destinations where… More.

Review

Stamp sized augmented reality

Amsterdam agency Gummo was approached by TNT Post to design a series of stamps that would communicate some “extraordinary and yet to be completed architectural projects” in the Netherlands – click image to see all stamps. Together with the Dutch Architecture Institute (NAi) Gummo selected five visionary projects. But when Gummo realised that the size… More.

Review

May the TomTom be with you

Dutch navigation device manufacturer TomTom offers a very special set of new navigation voices in joint promotion with Star Wars. This viral – yes, we do consider it a viral – created by Pool Worldwide and directed by Willem Gerritsen (CZAR), advertises Yoda’s voice – on sale for US $13. In May Darth Vader was… More.

Review

Volvo’s S60 promoted through AR code search

>We quite like this teaser that smoothly combines film and animation to announce a very ‘hip’ party in London. Throughout May and June the Volvo Subject60 launch party will be touring the top 5 European cities – Berlin, London, Paris, Milan and Madrid – to promote the new “naughty” Volvo S60. These parties top off… More.

Review

The first augmented reality outdoor ad with Layar

Finally, the first example of Layar – the augmented reality browser – applied in advertising. Created by TAB World Media, a company that specializes in augmented outdoor advertising. With an Android or iPhone you can watch the new trailer of Walt Disney’s ‘Prince of Persia, The sands of time’ through Layar. But of course there’s… More.

Review

Rise and Fall; Arty AR webcam experience

This trailer promotes the March issue of Boards Magazine dedicated to Innovation. The Canadian magazine on international commercial production asked Theo Watson and Emily Gobeille of Nexus Productions to develop an interactive cover to articulate this month’s theme. The result is Rise and Fall; an augmented reality (AR) webcam experience. By holding the magazine cover… More.

Review