Èwa Oduguwa and Jolien Kappert, both students at the Willem de Kooning Academy in Rotterdam, won this year’s ADCN workshop. During this one day workshop 18 teams (a mix of junior agency teams and students) worked on an outdoor concept for Unilever brand Unox, a brand with a rich heritage, especially loved for its ‘rookworst’ (smoked sausage), traditionally eaten with ‘boerenkool’ (kale-potato stew) in the winter season. After a briefing by Martijn Morsink (Sr brand manager Unox) the teams were coached by a group of mentors: Arjen de Jong (Animal Farm), Annemiek den Uil (freelance), Stephan Gonnissen (Etcetera and ADCN), Maarten Vrouwes (JWT) and Geert Ploeger (freelance). At the end of the day the jury, consisting of Marc van Amerongen (JCDecaux), Martijn Morsink (Unilever) and ADCN board member Peter van Leeuwen chose Èwa and Jolien’s concept. Their idea was based on the infamous Damn You Auto Correct fuck ups. Since Unox is a decent brand, this autocorrect doesn’t talk about “shaved pussy” when “shaved pork” was really meant; instead granny talks about ‘rokwiet’ (dress ganja) instead of rookworst – showing in a nice way how Unox works for all ages. Besides the branded beanies and 15 seconds of fame, the two also won the ADCN yearbook 2013 – to be officially released on 28th of november. Congrats!
That is, this news is good news for Luuk van de Put and Jurre van de Ven (Alfred), since they won the Creative Press Challenge (click image for full version). The idea behind the challenge was to show that bad ideas can’t hide in print – and vice versa – and the briefing was to make an ad for Free Press Unlimited – an organization that supports journalists in countries where there’s hardly any press freedom and thus no access to reliable information. The jury, consisting of Leon Willems (CEO Free Press Unlimited), Chris Buur (chef ‘V’ de Volkskrant), André Matarazzo (ECD Sid Lee), Alvaro Sotomayor (CD W+K) and David Snellenberg (Copywriter Dawn) chose this winner from 50 entries – all presented as a sketch to the jury. During yesterday’s Cannes Lions Show (24 hours of advertising) this one was revealed as the winner. The print ad will be featured in de Volkskrant and entered into the Cannes Lions competition. Some quotes from the jury report: “The saying ‘no news is good news’ is turned around smartly and it makes the core mission of Free Press Unlimited tangible in an outstanding way.” (Willems) “There’s something terribly catchy in this tiny variation of a well-known saying, and these five words are a spot on description of what gives Free Press Unlimited its urgency.” (Buur) “Arresting visually, stopping at an almost empty page in a crowded newspaper.” (Matarazzo) “The winner is, as always, the simplest idea. The stopping power is key.” (Snellenberg) The other participants who made the top 5 were: Huub Haarhuis and Matthijs Vrooijink (Havas Worldwide), Wesley Visseren and Vincent Beijersbergen (Etcetera), Kai Nobbe and Rick van de Ven (Red Urban) and sharing the 5th place Joost van der Schoot, Marten Meijboom (The Oddshop), Bas Derks and Rob Voortman (Ogilvy). Congrats to all.
Koroko… Korokoko… Kokoro – yesss, got it – invited us to ‘feel fabulous with them’ and celebrate their Best New Kid on the Block title. The party took place in their office situated in a convent – yes, an actual convent. It is hidden somewhere in an armpit of the Beatrixpark and regardless the route description on Facebook we had a really hard time finding it. Fortunately we were eventually guided in the right direction by the loud music. After a little chat with the founders of Kokoro Rik Heijmen, Wouter Vanhaeren and Merlijn Van Vliet about their goal to connect the hearts of brands to the hearts of consumers (Kokoro means heart in Japanese, you see), we followed our hearts to connect with others at the bar. Heijmen at some point showed a Powerpoint about the outdoor project they won with their ‘Best New Kid’ title, but most people by then didn’t have the courtesy to listen. Highlights of the evening? The confetti-confessional, a laser printer that could decorate your iPhone, a closet filled with Turkish bread – which seemed an interior designer’s choice – and the fridges that were relentlessly refilled with Heinekens and white wine. Photos can be found here.
Ladies and gentlemen of the press, we got them…the cheeky thugs stealing the Cannes Lions from no less than 15 offices, which we revealed yesterday. It is a stunt from Orange Lions a body that propagates the Cannes brand in the Netherlands. The agencies will get their Lions back when they send their young talent to the 24 Hours of Advertising. The concept was conceived by RA*W and Jonge Honden and executed by Caviar/L-A-D-A.
Last Friday THEY and digital design agency Momkai won two Best of the Best awards at the Red Dots Awards in Berlin with ‘Play your future’ for Aegon in the categories ‘Interface Design’ and ‘Online Communication.’ For the latter they also won a Grand Prix (which you should probably then call ‘the best of the best of the best’). According to the jury the case was awarded because the online platform “manages to tell stories by following a highly interesting approach. Thanks to its interactive features, it allows users to change the story and thus decide on the best personal solution. The complex topic is visualized in a clear and easy-to-understand manner and thus be-comes more transparent.” The maths behind the site were done by EPG, the character design by Comic House, and the ‘game design’ by Subatomic.
Production agency MediaMonks won the majority of Dutch prizes at the Lovie Awards; 17. That’s quite a feat – though we have to add that the “People’s Lovies” (7 out of the 17 awards) are mostly about collecting votes among the crowd. On agency-level DDB & Tribal did best with 3 Gold, one Silver, and one Bronze. On project-level we very much liked KLM Space (DDB & Tribal / MediaMonks). We also liked The Big Internet Museum (TBWA / MediaMonks), about which we did a special piece - it won two awards, as well as two People’s Lovies. Here you can find the complete list of Amsterdam winners. And here you can find all winners with case-links. The relatively new Lovie show is in its third year now and celebrates, according to the website, “the most resonant and pertinent stories in Europe, those inside and outside of the prevailing trends.” That sounds pretty generic for an award show. But the event is actually quite focused – except for the shit load of categories. After all, it is named after Ada Lovelace, who wrote the first algorithm, and thus stands for technologically advanced concepts – so, basically, you could call it the European Webbies. In any case, congrats to all!
After having hosted three editions in Buenos Aires, Ciclope Festival, the international festival of craft, relocates to Berlin. The only global festival honoring the craft skills in the advertising production industry will take place 6-8 November. Francisco Condorelli, founder and executive director about the move: “It´s always good to keep moving, right? Berlin is a hot spot, lots of art, history, diversity…and Europe has been always a reference in terms of craft, so I think it makes a lot of sense for us to establish it there for the next years“. The program offers international speakers, seminars, workshops and the 2013 Ciclope awards ceremony (and party), making the festival the meeting point for the industry. Amsterdam is well represented in Berlin: jury members and speakers from the Netherlands include Saskia Kok (Bonkers Amsterdam) , Sybrig Andringa (CZAR), Wesley ter Haar (MediaMonks), Bart Mol and Pol Hoenderboom (both (Tribal DDB). The festival takes place in Kino International, a film theatre in former East Berlin, on a street that says it all: Karl-Marx-Allee. The deadline for entries is next week (27th of September), so if you want to submit, hurry up.
The jury and shortlist for Volkskrant’s Creative Press Challenge has been announced. The jury will consist of Chris Buur (de Volkskrant), Leon Willems (Free Press Unlimited), Alvaro Sotomayor (W+K Amsterdam), Andre Matarazzo (Sid Lee) and David Snellenberg (Dawn). Philippe Remarque, editor in chief of de Volkskrant, has invited the ECD’s of 40 (best?) agencies to select a talented creative team to participate. The shortlisted agencies can now register online – failing to do so will create a wildcard for another agency. On the 3rd of October there will be a kick-off ‘borrel’ at ADCN. Entries can be submitted as from then – up and until October 23rd. In November the jury will choose a winner and in December it will be published, together with an interview in de Volkskrant.
Digital design agency Momkai has won four Red Dot Design Awards this week. One for its very own start-up Lowdi – a good looking compact speaker – and, together with THEY, it won two ‘Best of the Best’ awards (in Online Communication and Interface Design) for Aegon’s ‘Play Your Future’ – see picture. The Red Dot Awards are one of the most prestigious, international design awards – Momkai’s submissions were elected out of 6,800 entries from 43 countries.
The only Dutch sound studio winning a prize at the Music + Sound Awards last week was Audenity with “Torture” for Amnesty in the category “Best Sounddesign in Non-broadcast/Viral” advertising. Niels den Otter: “I don’t want to sound cocky, but I think we deserved it. Recently the film passed by through social media – because it also won a Young Director Award – and I saw it again. It made me feel sick, even though I created the sound myself. So I can imagine that the experience is even worse for those who are not prepared.” Last year we wrote about the film: “It is especially the sound design that makes you gasp for air.” So, indeed, well deserved.