Amsterdam Ad Blog


How Bach became ‘Wind on Bare Ass’

August 4, 2014, AAB

Winning filmOn the set of ‘Air on a G string’; (fltr) Timon Zijderlaan, Daphne Koenen, Janneke de Jong, Paco Kumar and Olaf van Gerwen.

Tim Zijderlaan & Daphne Koenen (website here ) won the biggest JongeHonden pitch of the year; The YouTube Filmhack 2014, with three short films. Together with the runners up, Jort Wildschut (2nd) and Èwa Odugwa & Jolien Kappert (3rd), they did a little write up about the pitch.

JongeHonden organises pitches for students and young ad creatives and goes to Cannes every year with the winners of these pitches. For the Google pitch the ‘ad pups’ were asked to “Create a YouTube TrueView campaign for The Royal Concert Hall that attracts a new, younger target audience to the Concert Compas” (a guide that gives access to all the concerts). TrueView ads on YouTube “give viewers choice and control over which ad they watch and when. You are therefore charged only when a viewer has chosen to watch an ad.” More…

Festina Lente wins 6 International Design Awards

July 22, 2014, AAB

Museumnacht Design Award - July 2014Last week the International Design Awards were divided. Dutch design agency Festina Lente did well, winning 6 awards. Gold for their Museumnacht posters (picture), which they created together with production company 100% Halal. The agency’s website for Gispen also won Gold. Silver went to Zoku, and the agency won three Bronze for the visual identity for Cake Film & Photography, the website for Femke Agema and poster campaign for Amsterdam dance festival Pitch. The international design awards were founded to give extra attention to the multi-disciplinary craftsmanship of design bureaus. Check out the other work here.

Jury Presidents ADCE Awards announced

July 10, 2014, AAB

ADCE Jury Presidents - July 2014The Art Directors Club of Europe (ADCE) has announced the jury for its 23rd Design and Advertising Awards show taking place in Barcelona on 6th and 7th November. Johannes Newrkla, founder and creative director of Bluetango (Austria) will act as Jury President, with the following renowned European creatives chairing the 6 category: Film & Radio - Lode Schaeffer (Indie, Amsterdam), Advertising Print - Antero Jokinen (358, Finland), Interactive - Isabel Martínez (*S,C,P,F, Spain), Design - Louise Fili (Louise Fili Ltd., Italy), Promotions, New media & Events - Guido Heffels (Heimat, Germany) and Integration & Innovation - Mark Tutssel (Leo Burnett Worldwide, UK). Work can be submitted until the 10th of September. The jury will meet in autumn, at the new FAD (Fomento de las Artes y del Diseño) headquarters, the Disseny HUB Barcelona, where the ADCE general office is also located. At the same time as the ADCE awards the 1st European Creative Festival will be held at the same location (6 to 8 November) with the theme “Re-designing Europe.” This festival invites creatives and innovators from the fields of graphic design and visual communication.

Gorter and Ridder win two pencils at D&AD New Blood

July 8, 2014, AAB

Yme Gorter and Paul J. Ridder winning two pencils - July 2014Yme Gorter and Paul J. de Ridder (website) last week won a Yellow and Black pencil at the D&AD New Blood awards. We have to admit that when we first saw their casefilm, we thought; what a great idea…but “it’s just a video” – quoting Wesley ter Haar who took part in the Cannes Cyber jury, and explained at Pakhuis de Zwijger last Thursday that this phrase became a running gag in the jury for incredible casefilms without much proof of concept. It should be noted though that Ridder and Gorter are students at the Edinburgh Napier University, so they aren’t backed up by a big ass agency. What’s more, when we asked the team about the fact that it’s just a film, they told us they will present their case to Al Gore later this month at a closed Climate Change Summit. On top of that they will visit Google Labs this week to discuss the concept. So our sceptical thoughts were premature, these guys are making things happen! We take our hat off.

Jury Creative Press Challenge announced

June 30, 2014, AAB

Creative Press Challenge installation - June 2014De Persgroep (mother company of Dutch newspapers de Volkskrant, AD, Trouw and Het Parool) has announced the Jury of the second edition of the Creative Press Challenge (CPC) 2014. Part of this year’s jury are Mark Chalmers (Executive Creative Director Vice), Mark Woerde (Founder Lemz) and Bas Engels (Creative MD TBWA\Neboko). Also part of the jury are Mardjan Seighali (CEO UAF) and Philippe Remarque (Editor-in-chief de Volkskrant). The CPC is an invite-only challenge for creatives to make a print ad for a charity – this year the charity is the Foundation for Refugee Students (UAF). The CPC has been an initiative of freelance creative Thijs Biersteker and was launched last year with a very aesthetic commercial, explaining that bad ideas can’t hide in print and winning several awards. Last year 50 creative participated and the winner – promoting Free Press Unlimited – showed an empty newspaper page with the text “No News is Bad News”  - it was created by Luuk van de Put en Jurre van de Ven (Alfred). This year’s participants will be announced after the summer.

Future Lion: doing good by updating software

June 26, 2014, AAB

Future Lions - June 2014FLTR: Rei Inamoto (AKQA), students Bastian Lievers & Tim Blaney Davidson, receiving a Future Lion, and James Hilton (AKQA).

Last week JongeHonden’s Bastian Lievers and Tim Blaney Davidson were awarded with one of the five ‘Future Lions.’ We asked them about the Future Lions, their case and the possible execution.

What are the Future Lions?
The concept of the Future Lions was founded by AKQA, 9 years ago, and is now a partnership between AKQA, Google and Cannes Lions. The concept is simple; if someone asked you to come up with an idea that was impossible 5 years ago, for any brand, what would it be? This year 1760 students from over 40 counties participated, and the winners were selected at the Cannes Lions Festival.  More…

Grand Prix for G-Star’s Bionic Yarn denim collection

June 19, 2014, AAB

Raw for the Oceans - June 2014

Product Design
Amsterdam’s first Grand Prix was won last night in the brand new category Product Design with ‘Raw for the Oceans’ by FHV BBBDO and Part of a Bigger Plan. Raw for the Oceans is a special denim collection for G-Star, made with Bionic Yarn, a special yarn made from plastic that is floating in the oceans.

Lemz won another 6 Gold (!) in Cyber with Sweetie for Terre des Hommes. The agency now has 12 times Gold in total for its ‘animated pedophile chaser’. Media Monk’s Wesley ter Haar told Adformatie the 6 Gold in Cyber equal a Grand Prix in Cyber, as it were. The case couldn’t win a Grand Prix though because charities can only win a Grand Prix in ‘Good’. It’s hard to imagine Sweetie will not pick up this one Grand Prix next Saturday. More…

Media, Outdoor and Mobile Lions

June 18, 2014, AAB

FCB Brasil wins the Grand Prix in Mobile with their very useful Nivea brand utility.

Yesterday in Cannes the Media, Outdoor and Mobile Lions were awarded. In Media Lemz won its 6th Gold with Sweetie for Terre des Hommes. Unfortunately JWT only received Bronze with ‘Have a seat’ for Android & KitKat. In Media the Grand Prix went to McCann Lima with Happy ID for Coca Cola. More…

Sweetie wins 5 times Gold

June 17, 2014, AAB

Ali Marmaduke, Juan Senor, Remco Marinus in Cannes - June 2014Award presenter Juan Senor, flanked by Ali Marmaduke and Remco Marinus from Lemz.
Lemz was over the moon yesterday when Sweetie (for Terre des Hommes) won 5 times Gold and 1 Silver in Direct, Promo & Activation and PR. A milestone in the Dutch Cannes history, winning 5 times Gold in one night for one single case. We already knew Sweetie would win big, but we actually predicted a Grand Prix for Good this Saturday. It’s a pity charities can’t win a Grand Prix in yesterday’s categories, otherwise it might have won even more. In Direct the Grand Prix was awarded to another favourite of ours; British Airways’ ‘Magic of Flying’ by OgilvyOne London.

Lemz does well at D&AD with Sweetie

May 28, 2014, AAB

Lemz at the D&AD awards - May 2014Fltr: Ali Marmaduke, Bram Tervoort, Chester de Vries and Niels Pel from Lemz

During the British D&AD awards two of the seven Black Pencils (for groundbreaking work) were awarded to Dutch agencies: Lemz won one for their Sweetie - Terre des Hommes. With this case it also won White (cases with a societal background) and Yellow. Speaking of groundbreaking work. What we find especially great about Sweetie is that it is exactly what Mark Woerde, partner at Lemz, was already preaching a few years ago with his book “How advertising will heal the world and your business.” The case is the example of an ad agency that cares about societal issues. Grand Prix in Cannes? We think yes – not sure which category yet. Edenspiekermann won a Black Pencil with their work that improved the safety and comfort on the NS/Prorail platforms.