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Why women should not be taken seriously

There it was again: the opening article of a Dutch ad magazine guided by a picture that looked like it was promoting mediocre menswear. A line-up of the short-headed and the beards. Wearing black and blue. Havas and Boondoggle merged. And like most other get-togethers,… More.

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Robots don’t write love stories

There has been a lot of fuss regarding big data and how it is going to change everything. How marketers will cross-reference your online patterns and behaviors. How it will customize your website in real life to offer you tailored products and services depending on… More.

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The Top Gun Deliverance

If like me you grew up in the eighties, chances are you either wanted to be a fighter pilot when you grew up or a prostitute falling in love with Richard Gere. I wanted to be the former. I figured there couldn’t possibly be a… More.

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Let’s heal! (with a Coke…)

During one of the many breaks in the recent Superbowl, Coca Cola made an unusual move. While we’d always been told that having a Coke made the world a happier place, we now learned a slightly more complex lesson. Coke’s commercial shows a maintenance technician dropping a… More.

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Paint for the poor

When traveling, you enter a world of new places, new people and sometimes even new ways of advertising. Like in Mozambique. As soon as you exchange the quiet Maputo airport for the busy traffic outside, you pass the remains of their ancient outdoor advertising. The… More.

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