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Robots don’t write love stories

There has been a lot of fuss regarding big data and how it is going to change everything. How marketers will cross-reference your online patterns and behaviors. How it will customize your website in real life to offer you tailored products and services depending on who you are, who you wish to be or how… More.

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TV is killing my inner Al Bundy

Every once in a while I love to let my inner Al Bundy out. With a remote control in one hand and a cold soda in the other, I just sit back for an evening of old school television entertainment. Nothing more, nothing less. But these evenings are becoming more scarce every year for the… More.

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The Top Gun Deliverance

If like me you grew up in the eighties, chances are you either wanted to be a fighter pilot when you grew up or a prostitute falling in love with Richard Gere. I wanted to be the former. I figured there couldn’t possibly be a better job than tearing up the skies in an F-14,… More.

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Let’s heal! (with a Coke…)

During one of the many breaks in the recent Superbowl, Coca Cola made an unusual move. While we’d always been told that having a Coke made the world a happier place, we now learned a slightly more complex lesson. Coke’s commercial shows a maintenance technician dropping a bottle of Coke, the contents of which spills into an… More.

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Paint for the poor

When traveling, you enter a world of new places, new people and sometimes even new ways of advertising. Like in Mozambique. As soon as you exchange the quiet Maputo airport for the busy traffic outside, you pass the remains of their ancient outdoor advertising. The rusty billboards are abandoned and the only thing they now… More.

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Je Suis Don Draper

After the attacks on Charlie Hebdo I wrote a short Dutch listicle with 5 things we shouldn’t be doing in Holland. I argued for more critical thinking, more discussions and less fear masked as tolerance. I was angry and frustrated by both the attack itself and the subsequent orgy of mourning. (Changing your avatar does… More.

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