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No guts…

John Hegarty recently remarked that creativity in the world of advertising is dying a slow and painful death. Accountants are taking over our profession, said Sir John… And not only is creativity slipping away, we are also starting to lose the courage to stand behind our product. That combination may very well do us in.… More.

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The Quality Street effect

I have this weird fascination with Quality Street. You know those chocolate candies in those hexagon tins. I don’t know what it is, but if I see one of those tins I have to buy it. And after opening the lid I always have to put my hands trough the contents. Some of you may… More.

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Tight pants and epiphanies

Some time ago I was speeding along the beautiful polders of Ouderkerk aan de Amstel on my racing bike. Yes, I’m one of those people. And yes: helmet, shirt with loud advertising and tight shorts that show the world you have no career waiting in the porn industry but your butt would look really great… More.

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10 Ways to overcome a Creative Block

You’ve just been briefed on an exciting project, your pristine new sketchbook is at the ready but you’re scared to ruin that first blank page. All you see is tumbleweed gently breezing past in your mind; the dreaded creative block has set in. We’ve all been there. I for one have experienced this situation and… More.

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Do not attempt to read this

They are the words that nobody reads: The disclaimer. From the people nobody cares about: The legal department. Last week I saw a commercial for Finish dishwasher tablets. I would have loved to show it but after several calls & e-mails to their customer service I gave up. They simply didn’t want to share the… More.

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Pay-off pains

The past couple of years I’ve worked on very different briefs for a wide range of clients. And believe me, it wasn’t all award winning, industry changing or a pat on the shoulder kind of work. Sometimes briefings, budgets, clients, timings, conditions or our own creativity prevent us from conquering award shows around the world.… More.

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Am I evil?

Last week, I received a phone call from my downstairs neighbour. It seemed an indoor version of Niagara Falls was coming down her kitchen wall. As it turned out, the waterfall originated somewhere in my bathroom floor. And so I did what any man with the DIY skills of an earthworm would do and called… More.

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