Amsterdam Ad Blog


The borders of advertising

June 9, 2014, AAB

Reclame-riddersOn Thursday 12 June the fourth edition of ReclameRidders (‘Ad Knights’) will take place (in Dutch!) in the Sugarfactory. ReclameRidders creates a bridge between the seasoned world of advertising and young creative talent. This time the event explores the borders of advertising by inviting not just professionals from the ad industry but also from the design industry and art world. The following guests have been confirmed; Peter de Lange (Lemz), Jessica Kersten (Cloudfactory), Ewoudt Boonstra (Anomaly), Robin Kemme (Fabrique), Dutch artist Teun Castelijn and Dagan Cohen (Upload Cinema and Who Cares). Tickets cost €10 – students get in for free. The venue opens at 7.30 pm.

Dutch Digital Design compilation

June 6, 2014, AAB

DDD stillFor those of you who have missed Dutch Digital Design in Pakhuis de Zwijger (and the write-up); here‘s an overview of the evening and here you can find the video registrations of all speakers – Wouter Boon (AAB), Jeroen Barendse (Lust), Jules Tervoort & Mischa Rozema (PostPanic), Harald Dunnink (Momkai), Bram Holzapfel (DDB & Tribal) & Wesley ter Haar (MediaMonks). Created by Lifely.

24 hours, you crazy pitch

June 5, 2014,

24 Hour Pitch Toby & Joyce - May 2014Toby Roberts & Joyce Kremer (JWT London) during the Jonge Honden’s 24 Hour ‘Bever’ Pitch.

Simply put, the Jonge Honden 24 hour pitch is one of the most brilliantly insane experiences for young advertising creatives. With little time to prepare and even less to figure out what we had gotten ourselves into, we packed our bags and headed from London to Amsterdam. Web based research of the previous years lead us to believe that this would be no ordinary pitch. This proved to be correct. More…

Joshua Davis speaks at PIBN’s digital event

June 5, 2014, AAB

Joshua Davis - June 2014PIBN, the Dutch platform for digital agencies, presents the 1st edition of Dutch Digital Day (not to confuse with the other recent triple-D event; Dutch Digital Design): an inspirational day for digital agencies on June 27 at Undercurrent Amsterdam. The keynote talks feature “the latest browserless innovations, gadgets and digital drugs.” One of the speakers that immediately caught our intention is Joshua Davis, a NYC based artist, designer, teacher and technologist. The multi-talent – who is even an above average skateboarder – is known for using Flash to generate art. Davis will share his vision on “The Art of Creativity.” The other speakers that will promise an inspiration day are Gadi Amit (founder FitBit), Sam Hashemi (UX bij NASA), Tim Buesing (creative director Reactive), Arjan Haring (Travel Scientist, Koert van Mensvoort (Next Nature), Tom Touber (COO Volvo Ocean Race), Bas Ording (ex user interface designer at Apple). Tickets include bbq, party and drinks. (Photo credit:

RA*W goes Cannes

June 4, 2014, AAB

rauwRA*W, the platform that supports the development of young ad talent, will, for the second time, visit Cannes this year. Its goal: to bring attention to the topic of talent development and to share the knowledge, inspiration and energy of the festival with everyone at home with the help of a team of 28 reporters. Founder Reinier Steures about the trip: “The support and education of talent is the Achille’s heel of advertising. Our cause is therefore of tremendous relevance for the international advertising scene. RA*W will also be hosting inspiration sessions accessible to young advertising talent with, amongst others, Ben Malbon (Google), Rob Schwartz (TBWA\), Pete Favat (Deutsch LA), Jacco ter Schegget (OgilvyOne China) and Daniele Fiandaca (Cheil/Creative Social). People at home can actively take part by tweeting questions prior to the sessions. The sessions, street interviews and seminar reviews will be documented and directly published online. Quite impressively Steures is also part of the official program, joining a podium discussion, hosted by creative recruiter Sasha Martens about fostering talent. Finally, we are happy to announce that the RA*W team will write a few exclusive reports for Amsterdam Ad Blog. If you want to sign up for one of the sessions in Cannes, get in touch with RA*W. Don’t hesitate, cause there are only a few spots left.

The Neighbourcruise

May 29, 2014,

The Artisans Cruise - May 2014Honestly any reason for a party is a good one, if you ask me. But there are those special moments that you simply can’t allow to pass you by without uncorking a bottle or two. The Artisans and Nice Guys most certainly agree on this and decided to celebrate their moving into a new office on the Singel in style. On a boat. It was dubbed The Neighbourcruise and thus the lucky few (initially limited to those resident of our city’s canal side agencies) were cordially invited to a humble cruise on a sunny Friday afternoon. More…

Let’s skip the Dutch

May 27, 2014,

Dutch-Digital-DesignJules Tervoort and Mischa Rozema (Post Panic) present the making of the ambitious international feature film ‘Sundays.’ Foto credit: Merten Snijders.

A gutsy blogpost by Bert Hagendoorn resulted in a dedicated Creatie magazine and first live-event at Pakhuis de Zwijger, both brand named Dutch Digital Design. With founding father Hagendoorn in the lead, this first event attracted 700 curious eye balls, eager to see the best work in digital design. The evening was themed ‘Made in Holland.

Co-moderator Wouter Boon (Boon Strategy and editor-in-chief of this blog), kicked off reading his column. According to Boon the theme Made in Holland was a first attempt to define Dutch Digital Design, thus being aware the event moved on virgin soil. His end conclusion: “the only style we have in digital design is no style at all – we are culturally neutral.” More…

Get to the point

May 27, 2014,

John-GrantWe’ve all met him. The guy at parties that just keeps on telling stories that have neither point nor panache. He’s the guy that makes you down your drink in one go just to find a reason to get away from him. He simply talks and talks and even as you excuse yourself to get your second gin & tonic in five minutes, he’s completely oblivious to the fact that no one wants to hear what he has to say. More…

RA*W University

May 15, 2014, AAB

WNF Sea Stars - May 2014RA*W, the platform that wants to educate young strategists and account managers, founded RA*W University (RU) for students who want to work in advertising. The sessions organised by RU offer in-depth and hands-on knowledge that students can’t obtain in their classrooms. Initiator Rein Bojahr (Natwerk): “As a student it’s not easy to find out what there is to do in the ad world. During my studies I missed a platform where I could gather knowledge about the industry. Via RA*W University students get to know the ad world in an informal and fun way.” Apart from Rein Bojahr, Gerben van der Zwaard (Selmore), Lex Noteboom (Publicis), Liza Hopman (NoProtocol) and Cathalijn van Hellenberg Hubar (Ogilvy & Mather) are heading the RU. The first (free of charge) edition with 40 students is centered around Ogilvy’s powerful animation ‘Sea Stars‘ – released last month – and will take place on May 27th at Ogilvy & Mather. The first session will cover: How does a campaign start and who is a part of the creative process? Invited speakers are: strategy consultant Heleen Hidskes, Account Manager Esther de Kok and creative director Darre van Dijk. The session is unfortunately already fully booked. There are some spots, however, on standby – sign up for those here.

A beyond-design conference

May 13, 2014,

What Design Can Do - May 2014Depending on how you look at it you can see What Design Can Do as a political conference sold as a design conference. But also as a science, technology, philosophical and creativity conference. Richard van der Laken, founder of the event and partner at De Designpolitie, considers the designer “a researcher, entrepreneur and initiator.” According to him the crisis offers designers an opportunity to expand their role into game changers. Jet Bussemaker (Minister of Education, Culture and Science) agrees. She opened the conference with an appeal for “competent rebels who bring new perspectives.” Adaption is key, she says. Something she said she learned as a squatter when she was young. More…