Film

Fair enough

A concept that you can use for any product, really; showing the opposite of a product benefit and then, at the end; “luckily there is ….!” But if executed well (as in this case) it is easily entertaining enough to not skip the online ad –… More.

Film

Extends your airtime

Skyn condoms use an innovative alternative to latex, dubbed Skynfeel. To advertise this new material – and the condom – Sid Lee Amsterdam teamed up with Pauline van Dongen to develop an adaptable long jump suit that not only minimizes body limitation but adds extra airtime… More.

Film

The Light She Brings

Joep Beving performing at What Design Can Do. Photo credit: Leo Veger. A year ago Joep Beving released his album ‘Solipsism‘, a side project, next to his strategy/new business job at Massive Music. The idea was conceived in Cannes a few years ago when he casually played… More.

Film

Bicky, named after Vicky

We like odd and quirky. Especially when brands are talking about products that don’t really have any interesting benefits. Since burgers can nowadays be acquired on every corner of the street, odd and quirky is what sets you apart. Brussels’ based Mortierbrigade is known for the… More.

Film

Everything Artis

After the immensely popular cuddly animal ‘Artis de Partis’ – almost part of the Dutch heritage – and the take-away outdoor stickers, Artis has launched yet another great ‘brand utility’; building blocks with which fans of Amsterdam’s zoo Artis can create any animal they like. The… More.

Film

Way-out weirdness

Old Spice has successfully claimed the domain of way-out weirdness. This week they’re taking it to the next level by parodying their own parodies of advertising by remixing them. Behold and see Nick DenBoer’s ‘horrifying mutant nightmare abomination’.

Film

SmartBike

This month bicycle brand Van Moof launches its ‘SmartBike’, which is a bicycle that fixes some of the typical urban problems a cyclist runs into. Direction duo Ine & Sanne, together with creative Glenn van de Dood, created some short how-to videos (aired as pre-rolls)… More.

Film

Crucifying crosses (except the red one)

On the 8th of May it’s Red Cross Day. We had never heard of it, but thanks the Red Cross in Belgium and Duval Guillaume we now have. We’ve even learned that crosses are not the most friendly symbols when it comes to mass killings.… More.

Film

Temperamental Spanish Wine

We love this film created by Maurice Heesen and Smarthouse for Neleman Wine. At Smarthouse they call it a ‘wild card’ when they allow one of their directors to create a film for a brand they like. After a short brainstorm with Neleman’s owner –… More.

Film

Naturally artificial

There’s a new kind of advertisement in town; the docummercial, a commercial disguised as a documentary. That is, this film starts like a documentary but already quite quickly turns into a commercial. The reason is that apart from this commercial Strongbow, together with Cloudfactory, also… More.

Film