Amsterdam Ad Blog
Amsterdam Ad Blog


Committing to an open relationship

April 23, 2014, AAB

Vodafone introduced a new “hybride platform”, allowing customers to change their mobile plan every month, depending on their needs and without a lengthy contract. Khanna\Reidinga translated this creatively into the concept of an ‘open relationship’. The film, in which consumers informally make vows to commit to the contract, feels a little awkward in the beginning, but since at the same time it looks refreshingly genuine, we found it quite sympathetic after all. Directed by Dirk Gerritsen (Woolf Productions).

Sports reinvented

April 18, 2014, AAB

Pushing yourself to the limit in sports advertising is not new – Nike invented it. And recently we even featured a film with handicapped people in it. But you can always take things to the next level. Here’s a mini-documentary that makes you want to drink Powerade until you have the same perseverence as Nico Calabria. It doesn’t surprise us that this hero also climbed the Kilamonjaro. And, yes, we know it’s all marketing, but what an epic (mind you, we don’t use this word very often) film this is. Created by Wieden+Kennedy Amsterdam. Directed by AG Rojas (Caviar LA), shot by Frederick Backar and Michael Ragan, and edited by Whitehouse Post London.

The making of a claymation

April 17, 2014, AAB

Mona---April-2014A claymation, we had never heard of that. Production company The Ambassadors just made one, together with director Vincent Lammers, character designers Nick Groeneveld and Patrick Chin, and agency Selmore - responsible for the concept. Here’s how they did it – more or less. And, yes, at The Ambassadors they have a receptionist and drink coffee. Speaking of which, it’s for dessert brand Mona. You can choose your favourite dessert of the month. And the one with the most votes will reappear on the supermarket shelf. Simple and smart. You can find the final commercial here – with some catchy (Dutch) copy.

Digging for gold

April 15, 2014, AAB

When a digital agency makes a commercial like this, you know that the distinction between traditional and digital has really become outdated. And we understand why; South Africa – where the light is much smoother – makes a more pleasant working environment than a sweaty basement where black t-shirts are producing code. And it’s totally worth the trip; the production value of this commercial (and well-timed sense of humour) instantly gives Vodafone the golden status it always wanted to have, but could never really find. Created by Achtung! and directed by Magnus Renfors (Hobby Film).

Choose right

April 11, 2014, AAB

“Choose life. Choose a job. Choose a family. Choose a fucking big television. But why would I want to do a thing like that…. when there’s Warsteiner. Of course this film is not about heroine. And even if you put a bearded man on a skateboard, it won’t even come close. But it is quite a nice visual rollercoaster, working its way nicely towards the apotheosis. With the copy (“if tonight is the night, then tomorrow can wait!“), direction, editing and sound going smoothly together. Created by Amsterdam Worldwide, directed by Hanna Maria Heidrich (RadicalMedia), shot by Franz Lustig, edited and post produced by Darlings, and sound and music by Audentity.

Fabric porn

April 4, 2014, AAB

We came across this ‘Climachill’ video for Adidas on Glassworks’ website. It is yet another animation zooming in on a garment’s fabric. We’ve seen this before in Glassworks’ film for G-Star and in two films for Nike (!) – the latter  about temperature regulation as well (cool / warm). It seems as if Glassworks’ director Rudiger Kaltenhauser has a skill-monopoly on these kinds of fabric-porn 3D animations. Oh yeah, and it features David Beckham – duh. The agency behind it is Meanwhile, the sound was done by Kaiser Sound Studios.

Jacked Street Race

April 3, 2014, AAB

In September we wrote about Doritos’ stunt drive school – and we noticed that is was clearly aimed at “male teenagers.” Today ad agency Fitzroy adds another chapter to Doritos’ jacked attitude. Since 45 km/hour, the maximum speed for most of Doritos’ target group, is nothing, Fitzroy figured it should embrace the limit in style; the Doritos Jacked Street Race. Inspired by The Fast and the Furious the agency turned 3 ‘Cantas’ into true race cars. Three rappers: Mr. Polska, Jebroer en raggamuffin Skinto will race each other, and the Doritos consumer is to guess who will be first and then potentially win one of the ‘waggies’ – slang for small cars. To create more buzz around the event the team also created a music video: Hoesten als bejaarden (‘caughing like the elderly’). And the Doritos website is counting down for the official race. We hate to use the word, but ‘integrated’ was the first word that came to mind. Oh, and ‘jacked,’ of course.

Clad in gold

April 2, 2014, AAB

For the yearly 3FM Awards Achtung! together with 3FM came up with a new theme. Or maybe we should say; colour theme. As gold is the colour of success, awarded artists in this film are literally clad in gold. So, no cheap sculpture or piece of plexiglass anymore, but a load of gold paint in the face. In this behind the scenes film you can watch the reactions of some of the artists – though everyone is laughing, it looks quite nasty. The film was directed by Jeroen Houben (Bäst Films) and shot by Gregg Telussa. Post production by Schnittschneiders and De Lodge.

Find 7

March 28, 2014, AAB

You almost get the impression that Chinese mobile brand Oppo wants to tell us that its phones require rare earth elements, but that’s not the case. According to animation studio PlusOne the main message is that the Find 7 is brought together piece by piece. That’s not really a unique feature, of course, but when you look as smooth as the Find 7, you don’t really need a good story; you just show the product. PlusOne also sent us a breakdown of the creative process, with the storyboard, animatic, work in progress and the final film running simultaneously. Looks as smooth as the phone.

Zarb’s colourful champagnes

March 26, 2014, AAB

A few years ago THEY introduced their own champagne brand, called Zarb. What’s special about Zarb is that the bottles don’t look like traditional champagne bottles and that the design constantly changes. The agency created this commercial, together with Amsterdam based  visual artists and director’s duo Ine & Sanne, to promote their new champagne collection ‘Rosé Six Trois’. The name indicates that the bottles have 6 different colours of neck labels, combined with 6 different labels, and 6 different quaffs (“the thingy on top of the bottle”). Do the math and you could have an impressively large (and good looking) champagne bottle collection if you would strive to own all 216 designs. Though the strong colours make you wonder whether it’s meant for consumption, it does look quite hip and arty, especially due to the funky beats of Habstrakt.