Film

Circle of Centaurs

Mini docs are the new standard in advertising. And especially alcohol brands like to depict creative folk in them. A while ago we wrote about Warsteiner and Blend/Bureaux following the Dutch band De Jeugd. Much longer ago, in 2013, we interviewed Sid Lee about an… More.

Film

Roaring rhetoric

Some ads stay with you a bit longer, or even grow on you. Like this ambiguous little gem by TBWA\Chiat\Day, in which Nissan honors its main competitors in the truck segment. They do so in a very delicate manner. It is goosebumps-evoking and brave. But cunning… More.

Film

Find your magic

The Axe effect was turning somewhat stale – after more than a decade using the same proposition – so the deodorant brand decided to change its brand proposition. Quite exciting. And an honour for 72andSunny Amsterdam to help create it. According to the press release, research by… More.

Film

Turning resolutions into reservations

New Year’s resolutions… The only resolutions we can think of are the pixelated ones our screens. Bit sad. So let us be inspired by Booking.com, who, together with Wieden+Kennedy, created this aspirational movie-like resolution ‘trailer’. “Turn resolutions into reservations” might sound a touch clunky, but… More.

Film

Kristmas Merry

We’ve seen many Dutch Christmas films already. But haven’t featured any because they’re all a little too corny. And – to be fair – with the Dutch advertising budgets we can’t celebrate Christmas like John Lewis does – on the moon! Fortunately we do have Khanna\Reidinga and director… More.

Film

Turning Campari upside down

How do you drink a glass of Campari turned upside down, without spilling a drop, is what this film is trying to answer. You could also ask yourself; why would I want to do such a thing? But when you work with Lernert & Sander… More.

Film

Go!

This film, promoting the PS4 console, is obviously about gaming. But the most important part forms a very smooth dance video to the catchy beats of Go! by the Chemical Brothers. It shows once again how art direction and sound go hand in hand when making a commercial.… More.

Film

Need to Have

“A game that speaks for itself, thanks to its hyper realistic (in-game) next gen graphics” is how the press release aptly touts Wieden+Kennedy‘s new commercial for the latest Need for Speed game by Electronic Arts. If you’re into gaming, these are the kind of immersive… More.

Film