This film reminded us of the animation quite recently created by CCCP for the Scheepvaart museum. Both are similar styled, both promote a museum, and both use the same voice-over. Apart from that the film is of course making the museum look quite attractive. And we didn’t know that Naturalis owns one of the world largest collections of organisms; 37 million items! The animation also gives us a peak in the future; who needs to visit a physical museum, when you can make edcuational films like this – which is kind of ironic. Created by Plus One Amsterdam.
What a great film to promote the release of the ‘Air Balloon’ bag charm by Louis Vuitton. A ‘bag charm’ is a small icon attached to your Luois Vuitton trunk or bag that automatically traces your steps and thus becomes a memento of your journey – ‘charms’ originally are small jewelry icons hanging from a bracelet around the wrist. Louis Vuitton has been creating bag charms for more than 10 years now – according to LV some of them have become collector’s items. The film was created by Christian Borstlap – Part of a Bigger Plan – in his signature graphic style; black and white, crisp and clear, but with much eye for detail at the same time. The wonderful song Too Insistent by The Dø makes the journey complete.
When you’re introducing a new, important, public phone number, you have to make sure people remember what to dial. This is often done with annoying tunes that are glued into your skull. Not in this commercial though, wanting us to report neglected or abused animals. It plays with some striking images, thus tapping into your visual memory instead. So, no catchy “144” song, but some sad animals turned into numbers – you could call that animal abuse in itself, but we were assured that no animals were harmed in the making of the commercial. Finally, to make sure our auditive memory is not left out, the pay-off “Bel 144 en red een dier” (meaning: call 144 and save an animal) modestly rhymes. Created by Y&R and executed by Hectic Electric.
You see it all the time, advertising being inspired by art. This commercial quite literally is. Which is to say, we’ve seen this concept, a mosaic of choreographed webcam images, already many times in many forms. It started in a music video we believe. But we can imagine that for the average (potential) Prius Wagon driver - in the Netherlands certainly not the George Clooney’s of this world – it makes quite a cool ad. And, in all fairness, it is very well art directed. Made by Launched and directed by André Maat (Hazazah). Creative tunes added by Massive Music.
There’s a somewhat strange trend going on in the Netherlands. Ambulance personnel is being harrased quite regularly whilst trying to do their job. You wonder how ambulance personnel could possibly evoke any aggression. And when you see this SIRE commercial, with the pay-off “If we respect our medical care providers in wartime, why not in peacetime”, it becomes even weirder to think about it. You can sign the petition ‘Hands Off’ here. Strong one, by Selmore and director Rogier Hesp (Caviar).
What you see is what you get: soft and strong – exactly what we all want our TP to be. Nice animation. Created by Publicis, produced by Glassworks, sound by Massive Music and Kaiser Sound Studios.
The new LG TV is so thin that you can easily smuggle it outside a store. The film made us immediately wonder why you want to be looking into a security camera when stealing a TV. But when you know that this viral scored 2.4 million hits on YouTube within 2 weeks, receiving the message that LG has the world’s slimmest TV, you can only call it a job well done. Created by Y&R.
Happy New Year to you all. To stay in the right mood, we present to you this film about Champagne. A nice slow motion of a bottle of Champagne being uncorked – in reverse. Not the most original idea ever, but pleasant to watch with Vivaldi in the background and likely to make the viewer thirsty. What makes less sense is that the film was made for Lidl, known as one of the cheaper supermarket chains – and recently in the news again for treating its personnel like rubbish, for that matter. Promoting a cheap Champagne (with ditto label and price) for a cheap supermarket in a relatively stylish way feels like a contradiction. But that’s the whole idea – recently we also saw Zeeman being promoted on the catwalk. The film is part of a more integrated campaign with a print ad featuring a Dutch chef, Ramon Beuk, promoting the Champagne in Dutch glossy Linda; “The best tasting Champagne for an incredibly low price. Where to get it?!” With a QR code in the Linda readers were directed to a dedicated page showing the film and revealing the source (see case film here). The concept was created by THEY – who launched their own Champagne brand Zarb a few years ago – and the Champagne film was directed by Bill Tanaka (328 Stories).
Shirt porn, that’s what we thought when seeing this promo for the new black jersey of the Sacramento Kings. Though some people will tell you that black is not a colour at all, the copy written by Lemon Scented Tea will tell you that black is more than a colour; it’s an honour worn by Kings. It will be released during Christmas, at the beginning of the season when the Kings play the LA Lakers.
What a great clip, showing the grand opening of Massive Music’s fifth office in London – after Amsterdam, New York, Los Angeles and Shanghai – which will be run by Paul Reynolds and Nico Steiger. The clip was directed by Oscar Verpoort (Bananaz) and the song is ‘Sleeping Dogs’ by Big Smoky (a ‘Massive Talent’).
