KPN, the Dutch former national telco provider, last year chose its new agency N=5 after a lengthy agency orientation/pitch process. Before that KPN worked with TBWA since 2006 – in that year launching the theme “Let’s connect” (‘Sluit je aan’). This new campaign launched on Monday is to both introduce the new brand theme “Voel je vrij” (‘Feel Free’) and tell the Dutch that KPN has 4G – all over the Netherlands. Ironically KPN’s daughter Hi (using KPN’s network) already told us so extensively. So it’s no news, really. Nevertheless, the song Feeling Good (made famous by Nina Simone), together with the smooth film does indeed communicate a new dawn. Directed by Michael Wrong and shot by Mark Bliss.
This film, supporting the Paralympic Winter Games, also held in Sochi this year, is quite impressive. Makes you admire handicapped sportsmen, rather than pity them. The fantastic shots, together with the copy “What’s your problem? Sport doesn’t care,” could have easily made it a Nike campaign. But it isn’t; it’s for Samsung. Hence the somewhat superfluous stylo-shot. Anyway, created by 72andSunny, directed by Henry-Alex Rubin (Smuggler), and shot by David Devlin. Post production by Glassworks Amsterdam and sound by Daniel Berridge for Madplanet.
This time KesselsKramer didn’t make the world’s shortest commercial or smallest commercial, but the world’s longest teaser. Opel Mantra (no typo) is the first solo album by Awanto3, to be launched on April 4th at Trouw. The teaser, starring Awanto3 himself, shows the mantra of the Opel Manta; it won’t start. The trailer started on February 25th and will run for 38 days – until the launch. An interesting way to draw attention, but we hope the album is more exciting than this teaser.
The way Frank de Ruwe (on the right in the preview) and Lard Breebaart, partners at Natwerk, reintroduce this forgotten drink makes us instantly thirsty. And it shows why we think Natwerk is the coolest agency in town; they turn an old fashioned wine – known for being tasteless, both literally and figuratively – into a completely new, modern product. And for the largest part; just for the fun of it. We have to wait for next week’s launch party to taste it, but we love it already!
Amsterdam based production company A Cow Says Moo made a documentary about Kenyan athlete Geoffrey Kipsang; The Unknown Runner. It follows Kipsang training for his running debut at the Berlin Marathon. The documentary makers had unprecedented accesses to the training camp in Kenya and the marathon in Berlin. Interviews with Haile Gebrselassie, Stephen Kiprotich and Renato Canova complete the story. If these names get you excited this is a documentary for you. But if you simply like to get inspired by documentaries that show you ‘out of this world,’ you should too. The film is now available until 3rd March on Vimeo on demand.
In the 80s Pony was one of the coolest brands around. Today the sneaker brand tries to reclaim this position. And despite a client – based in Amsterdam – that seems to have said a few too many times “I want to see more shoes!” the film, promoting Pony’s Spring/Summer collection, does have a very nice beat to it – both edit and music-wise. It was created by Imprint Projects New York and the music (‘Kaolo’) by Yellow Claw.
A a few months ago we interviewed the creators of the new Absolut campaign by Sid Lee Amsterdam. The campaign now has a follow up, called #Nextframe, a collaboration with one of the artists that was featured in the launch; Rafael Grampá. Apart from this film (sound by Audentity), the campaign takes place on Absolut’s Facebook page and encourages consumers to collaborate with Grampá and co-create his story. To help him transform his 2D characters and script into 3D, Grampá has teamed up with Red Knuckles London, the acclaimed animators who brought the Gorillaz characters to life. Once complete, Grampá will transform the suggestions into a 3.30’ animated film, which will premiere at MADE Berlin Gallery on March 15th.
Or rather: 100% Halal would like to present: Jonas and the Sea (for English subtitles in the teaser video, click the CC button). The agency is working on a short animated film and has (as of today) 30 days left to raise sufficient funds to be able to give the project a happy end. Jonas and the Sea ”is a classic story about a man who casts aside everything and everybody in pursuit of his dream. A dream we all share: the quest to find the place you can call home, wherever it is – even if it’s underwater.” The film will be the debut for Marlies van der Wel, illustrator and animator from Amsterdam. Jonas’s concern for the environment and his quest to find his way home come straight from her: “When we grow up we all ask ourselves: Where do I want to be? Where am I happy? Where do I feel at home? I find these questions fascinating.” The animation is already in production (thanks to some Dutch film funds), but the amount still to be raised would allow to actually finish the production process and pay for distribution. In return for your support you get: tickets for the premiere, credits as Associate Producer or a framed still from the film – depending on the amount you donate. Here you can show 100% Halal the money!