Together with Unicef ING sponsors educational projects for children around the globe. Hence this revolving globe that puts some of the projects in the spotlight. According to the press release the story was not just told in a special way (the revolving installation was physically built), but also in a sustainable way. Together with Pedri Animation (production) and Clay! (illustration) JWT compiled the installation with old office materials, such as the foam from an old chair and a pen (used as a drainpipe). Why? Apparently ING also wanted to slip in a bit of a distracting sustainability message; the bank claims to be climate neutral – whatever that means. The messages are tied together with “A better world for our children.” In any case, kudos for the craft – and playful copy.
In the best case advertising copies art, somebody once wrote on this blog. This ad is not exactly copying art, but it is a good example of how advertising sometimes smartly adopts cultural phenomenons (or memes, if you like). This one, for example, is borrowing the idea of the 3 Year Epic Selfie, which of course is more or less a copy of Christoph Rehage’s work from 2009, walking through China and taking a selfie each day – you can see his beard grow. One year earlier we saw Matt Harding doing his funny little dance in almost every country in the world – 47 million hits at the moment! Harding’s idea at the time was also picked up by some FMCG brand. Anyway, meet “Teun”, an ex-student taking us around 400 Dutch Railway (NS) stations in the Netherlands. Just like the previous commercial it makes traveling with the NS look quite adventurous. And if you wonder what the message is: when you’ve finished your studies you can buy a discount card, and thus travel to every exotic shit hole in the Netherlands. We’re almost tempted. The film was created by N=5 and directed by Wim Dijksterhuis (Eyeforce).
This is weird. Tina Turner altering her personal history for Swisscom; young Tina wearing ice skates on her childhood farm, making cheese fondue for her friends and yodel on stage (!). It feels like a bit of a mistmatch. Especially when at the end it becomes clear that Swisscom is promoting an app dubbed “iO” (having to do something with privacy and free calls and texting) “from the Swiss for the Swiss.” Even if Turner last year obtained the Swiss nationality and is happily married to a Swiss, she makes the app feel rather exotic. All in all, however, we have to add that the premium production value of the film and quirkiness certainly make it stand out and provide great water cooler talk. Created by Heimat (Berlin), directed by Johan Kramer (100% Halal), shot by Wouter Westerdorp, produced by Stories (Zürich) and 100% Halal (Amsterdam) and post produced by MPC Amsterdam.
Brand beer has a new bottle. And to celebrate this the agency asked Indie and Sunshine & Sausages to create a campaign around it. What’s more, the commercials (six 10-second films in total – all more or less the same) seem to reposition the beer. Brand always talked about quality, but in this campaign it just seems to advertise the “Dat” (meaning: that) in the entire beer category; the feeling of the first sip of beer when very thirsty. But this isn’t necessarily bad cause it makes Brand look very attractive. Also thanks to their beautiful new bottle. The Stone Twins helped with the art direction and the films were directed by photographer Krijn van Noordwijk (hazazaH).
Tim Zijderlaan & Daphne Koenen (website here ) won the biggest JongeHonden pitch of the year; The YouTube Filmhack 2014, with three short films. Together with the runners up, Jort Wildschut (2nd) and Èwa Odugwa & Jolien Kappert (3rd), they did a little write up about the pitch.
JongeHonden organises pitches for students and young ad creatives and goes to Cannes every year with the winners of these pitches. For the Google pitch the ‘ad pups’ were asked to “Create a YouTube TrueView campaign for The Royal Concert Hall that attracts a new, younger target audience to the Concert Compas” (a guide that gives access to all the concerts). TrueView ads on YouTube “give viewers choice and control over which ad they watch and when. You are therefore charged only when a viewer has chosen to watch an ad.” More…
The Japanese watch brand Citizen was founded in 1930 and with this visual brand statement it wants to shows that it never stopped moving forward. Citizen believes that “no matter who you are and what you do, it is always possible to make something better.” That sounds like a truism. More distinctively though Citizen also believes that now is always the time to do so, hence the pay off: “Better starts now.” Wieden+Kennedy Tokyo collaborated with Dutch filmmaker Johan Kramer (100% Halal) who likes to use old school cameras, such as – in this case – a hand-cranked 35mm camera and VHS camera. It works very well for this commercial, since it clearly brings back the history of the famous watch brand. What we like about it especially is that each stage of Citizen’s history has become a little work of its own. Even with its own ‘The End’ titles – designed by Young Jerks. The film was shot by Lex Brand and post produced by MPC Amsterdam.
We’re not sure whether it’s because a leading brand in consumer electronics has joined the surfing arena or whether surfing is just becoming more popular – probably a bit of both – but the heroic sport is now producing blockbuster commercials (a few months ago we also featured a high value around-the-world production sponsored by O’Neill). This Samsung production shows frozen breaks in Iceland, free surfing in Fiji, a surf camp in India and surfing in the suburbs of New York; all in all 140 seconds of mouth watering outdoor action. The beautiful film – with David Bowie’s matching song – was created by 72andSunny Amsterdam and celebrates Samsung’s partnership with The Association of Surfing Professionals (ASP) ahead of the launch of the US Open Surfing competition, part of the ASP World Tour. The film, titled ‘Every Day Is Day One,’ features both seasoned pros and the ‘absolute beginners,’ the point being that, “whoever you are, no two days in surf are the same, and there’s always a new challenge ahead.” Directed by Mark Molloy and shot by Greig Fraser (and Chris Bryan, underwater), produced by Exit Films Melbourne and Smuggler London, edited by Marshall Street Editors (London), post produced by Glassworks and sound design by Wave Studios.
“We’re unstoppable, in our fight against Parkinson’s,” is what the copy reads. Today the ‘Nijmeegse Vierdaagse’ (4-days of Nijmegen) starts, which is a 4-day hike of 50 kilometers (or less). A Dutch tradition that is almost 100 years old. In this commercial Saatchi & Saatchi | Leo Burnett asks us to sponsor walkers who donate their collected money to the Parkinson’s Foundation – Joan van Haaften, in the film, is one of them. It’s not as distinctive as the previous commercial (Harlem Shake on Parkinson’s), but again clearly shows what Parkinson’s does to you. The song is the official Vierdaagse song.
Since we hate festivals that don’t have tap water freely available, we’re heavily applauding this film created by Delight Agency for dance label ID&T. Of course ID&T is not the first party to advertise tap water – have you ever seen this wonderful video? – but a very influential one. Cause if they propagate tap water, it might just become the standard at festivals and spread awareness more quickly. The animation, titled – “It’s lonely at the tap” – was made by David de Bruijne and the illustrations were done by Tim Boelaars.
Natwerk was asked to promote The Summer of Amsterdam, a theme that celebrates everything there is to do in Amsterdam this summer. The agency came up with The Festival Reporter; comedian Sina Khani will show the diversity of Amsterdam’s 300 summer festivals. And probably thanks to the success of Bart’s Fish Tales on Instagram, the agency again chose for this snappy medium. Maybe a little too snappy, if you watch this ‘report’ of last weekend’s Pitch festival. But then again, way more dynamic than just putting up these huge ‘IAmsterdam’ signs throughout the city.