Film

The Human Truck

The world of international parcel and freight distribution is quite competitive. But it’s also pretty homogeneous; the big brands, such as UPS, DHL and TNT, will all tell you that they service your package as fast as possible. That’s maybe why TNT decided to introduce a new visual identiy and pay off: “The People Network.”… More.

Review

We are who we become

“Where you come from is not who you are. And where you start, is not where you finish.” With that line (written by Wieden’s account manager (!) Charlotte Jongejan), the idea of this ad instantly unfolds. The five South African kids that have conquered their problems with sports, together with the beautiful cinematography – graded… More.

Review

New Dorp, New York

PostPanic’s Dutch director Fons Schiedon created a 3D animated video clip around a dog-like creature and a surreal American metropolis. It was made for record label Young Turks and its artist SBTRKT. The clip, dubbed “New Dorp, New York,” is the first release from SBTRKT’s new album ‘Wonder Where We Land.’ PostPanic about the film:… More.

Review

How to ban cycle-apping?

A typical Dutch problem; many children (and adults, if we may include ourselves) use WhatsApp on their bicycle. As you can imagine this causes many accidents – in one out of 5 accidents, involving children, a smartphone was used. Since in the Netherlands cyclists are legally very well protected in traffic the government wants to… More.

Review

The Lost & Found Beagle

If there’s one company in the Netherlands that knows how to make feel good movies, it’s KLM. In the past years we’ve already seen them give away presents to random travellers (using social media), business class tickets with a special Santa performance, and – our very favourite – a film experience of a life-time. Now, together with… More.

Review

The Ticket

Last week we wrote about Converse changing banners into tickets for cultural events, to convey its cultural nature. We just found out that Converse also asked Natwerk for an activation doing more or less the same. The film‘s mechanism is kinda old school – you get to choose your own storyline by clicking on different… More.

Review

Brush Busters

Brush Busters is an awesome new app created by Philips Sonicare and Achtung! teaching kids how to brush their teeth properly. The app, created for the American market, uses cartoon figures, storytelling (excuse the word) and gamification. The app is equipped with  a timer and different storylines to virtually clean the teeth of two funny characters; Bjørn… More.

Review

Sneakers Would

Sometimes ideas are just bound to pop up. For example, yesterday we wrote about a concept turning banners into art. Today we write about Sneakers Would, an initiative by Converse, replacing banner ads by cultural opportunities – read: invitations to 70 live shows in Europe. The commercial is a bit weird, but it just might appeal… More.

Review

Feel the game

We’ve covered quite a few FIFA games (here’s #14) and we know by now that EA always likes to show us how we can become part of the game. Well, this immersive 2:15 (!) director’s cut, aptly shows how Fifa 15 completely enhances the player’s gaming experience – from a tackle to a shower and yellow card.… More.

Review

Works for you

“If you give it your all, you expect the same from others. So why not from your bank?” Knab (‘bank’ spelled backwards) helps you to make the most of your money (with the pay off: “The bank that works for you” – freely translated). There is also a tag-on, telling you that the bank gives… More.

Review