Film

Crucifying crosses (except the red one)

On the 8th of May it’s Red Cross Day. We had never heard of it, but thanks the Red Cross in Belgium and Duval Guillaume we now have. We’ve even learned that crosses are not the most friendly symbols when it comes to mass killings.… More.

Film

Temperamental Spanish Wine

We love this film created by Maurice Heesen and Smarthouse for Neleman Wine. At Smarthouse they call it a ‘wild card’ when they allow one of their directors to create a film for a brand they like. After a short brainstorm with Neleman’s owner –… More.

Film

Naturally artificial

There’s a new kind of advertisement in town; the docummercial, a commercial disguised as a documentary. That is, this film starts like a documentary but already quite quickly turns into a commercial. The reason is that apart from this commercial Strongbow, together with Cloudfactory, also… More.

Film

The Next Rembrandt

This ad, creating ‘the next Rembrandt’ 347 years after the master has passed away, gives us a peak into the possibilities of big data, deep learning and artificial intelligence. Together with JWT, the Technical University of Delft, Microsoft’s Azure-platform, and the Mauritshuis and Rembrandthuis museum,… More.

Film

A collaboration with nature

Mineral water commercials are usually not very exciting. What do you tell your agency? It’s natural? The Netherlands has about the cleanest tap water in the world – without chlorine – so there is no real reason to buy mineral water – except maybe adding another bottle to the plastic soup. You said natural?… More.

Film

It’s not fair

“Life is filled with unfair things, but Moyee FairChain Coffee is fairer than those things” is the typical somewhat superficial way for ad agencies to look at things. However, when you execute it as attractively as 180 has done, the film (and thus the brand) becomes easily… More.

Film

The Creative of the Future

In 2014 we interviewed Dinesh Sonak, the director of the ADCN about his ambitions, and found out he was very ambitious. Some told us, unrealistically ambitious. So far, though, he seems to be delivering – at least in making the ADCN-brand vital and relevant again! Take… More.

Film

Cheeky and toxic free

Toxic free tampon brand Yoni team up with Ine & Sanne to create more awareness on female hygiene products and break the taboo on women and their vaginas. That’s why I&S created a series of cheeky short videos “to get the conversation going in lighthearted… More.

Film

Inflated Happy Meal Toys

Animal Alert (‘Wakker Dier’) created a commercial featuring McDonald’s’ inflated chickens (‘plofkippen’) – fed to grow unnaturally quickly, packed in small spaces and unhealthy. The commercial pretends to advertise McDonald’s’ chicken nugget Happy Meal toys. The chickens to be collected are: ‘stuffed fatty’, ‘blisty’ (with… More.

Film

The only way to know is to try

Samsung just announced its Lillehammer 2016 Youth Olympic Games partnership. And since 72andSunny did a great job two years ago at promoting the Winter Olympics in Sochi, the consumer electronics brand asked the Amsterdam based agency to help them again. This time 72’s wonderfully ADHD-edited film shows… More.

Film