Film

Halloween Tracks

Even though creative minds like to come up with unique ideas, sometimes different minds, at two opposite sides of the globe, think alike. Take this new ad for the “Halloween Tracks Special” in Het Concertgebouw (concert hall) in Amsterdam that was released this week. Not the only commercial related to Halloween and inspired by The Shining. IKEA… More.

Review

Imagine 306 kilowatts

Electrified. A bit of a lazy pun, but that’s how we felt when watching this ad. When you normally talk about the power of a car, you talk about horsepower. And we can all, more or less, imagine what the power of a horse is. But what to envision when talking about kilowatts? Achtung! asked… More.

Review

Meals That Get You Laid

The provocative title “Meals That Get You Laid” is the title for a cookbook created by five friends; photographer Jaap Vliegenthart, entrepreneur Otto Jurgens, ad creatives Marc Bennink and Ivar van der Zwan and designer Esther van de Steene. The book is almost finished, but to actually print it the team is trying to crowdfund the… More.

Review

Limited Kia

A limited edition Kia painted by Herman Brood Selwyn Senatori, very nicely filmed, with one of Vivaldi’s seasons bringing the finishing touch. Created by Woedend!, directed by Aaron van Valen (Comrad), and sound by Audentity.

Review

Welcome

Sometimes it’s just nice to see a product film. No real concept, no angle, but just the product in all its polished glory. That’s what this film for the Rijksmuseum is all about. So don’t expect a pay-off; “welcome!” is all they have to say. Well, actually, there was one special element about the film; Sebastiaan Roestenburg… More.

Review

Stretching football

Replay has a new collection of stretch jeans; Hyperflex. And the brand also happens to sponsor FC Barcelona. How to combine the two? By having the beautiful Alessandra Ambrosio and the less beautiful (but stretchable) Andrés Iniesta try out the jeans in a test lab – the latter was recently also spotted in Nissan’s test lab, for that matter.… More.

Review

House of Tablets

We all more or less know that today’s thermostats are smart little gadgets. But this animation (click CC in Vimeo for English subs) created by Achtung! (concept) and PlusOne (production) for Eneco, featuring Toon (“display/show”) and – quite inventively – a tablet in the shape of a house, makes it look quite sexy. The last commercial for… More.

Review

Small, but strong in taste

Fitzroy was asked to create a tag-on behind the Doritos monstertruck commercial (created by Goodby, Silverstein & Partners), for Doritos Bits, with the proposition: “Small, but big in taste.” The agency simply recreated the monster truck commercial, but in miniature form (“Do not attempt, unless you’re a stunt gnome yourself”). What an elegant solution, for… More.

Review

No words

Some commercials don’t really need words. Take this one for Monuta, a funeral insurer that understands the pain of the bereaved. Created by N=5, directed by Rogier Hesp (Caviar).

Review

Funny how flowers do that

Wow, this made our day! And we just have to copy the copy to express our feelings: “Funny how flowers do that.” We’re not sure whether the young, talented Dutch director Basha de Bruijn will allow us to say this, but it’s like looking at a Jean-Pierre Jeunet film (responsible for, among other films, “Amélie”). But no… More.

Review