Amsterdam Ad Blog



June 26, 2014, AAB

Achtung Biteman - June 2014Luis Suárez has become a raging internet meme by biting his opponent Giorgio Chiellini from Italy in the shoulder during the Worldcup of football in Brazil – the third time already he’s showing this toddler-like behaviour. Achtung! successfully jumped on the opportunity creating Biteman, a contemporary version of Pacman – similarly stressful, we’ve just experienced. We suspect the agency still had the Pacman code lying around somewhere, since it gained quite some exposure by developing Pakman (‘Suitman’) for SuitSupply in 2005, a similar game, yet much better designed. Ironically though using the code from almost a decade ago makes this meme one of the more sophisticated ones on the internet.

Destination Unknown

May 19, 2014, AAB

Schiphol Destination Unknown - May 2014We don’t often come across addictive games, but here’s one. So, if you don’t want to spend another 15 minutes of your life online, don’t read this post. The game is simple; in 3 minutes you have to guess as many cities in the world, connected to Schiphol Airport, as you can. You’re offered some visual hints in the form of Instagrams that were automatically aggregated through their hashtags. Sometimes you get an easy hint – in the form of an architectural icon or even a sign with the name of the city on it. But most of the time you just have to use subtle things, such as the faces of the locals, their clothes or the food they eat. You can get some extra information, such as the local time, flying distance or carrier that takes you there, but that will cost you time. If you do very well, you can choose a destination at the end of the game, and you might win a free ticket. Well made by FHV BBDO (concept) and Superhero Cheesecake (production).

Advertising reclined

April 30, 2014, AAB

How to sell your new Business Class seat – designed by Hella Jongerius (!). Since everybody knows that Business Class is way too expensive for consumers, we’d guess this is a b2b ‘problem.’ Not the case. KLM lets random passengers try it out. And if they surrender to the comfortable feeling of a fully reclined seat, they get a free Business Class ticket. You simply film this and seed it online. A mechanism KLM has used more often in the past. Maybe not the best way to advertise expensive design, but it will probably (again) score points on ‘sympathetic.’ There is also a ‘game.’ Created by DDB & Tribal.

Don’t play this in your car

November 7, 2013, AAB

This game links your mobile to your desktop and makes you experience what it’s like to Tweet, chat, and Like while driving. Sounds like a convincing concept. It was created by N=5 (concept and commercial) and Media Monks (game and sound) for the Ministry of Infrastructure and Environmental affairs. But don’t play this in your car, cause it’s quite complicated to get it working. First we had to visit this URL on our mobile, then we had to fill out a special code, then we had to send a text message to our opponent (which was a random opponent, since we didn’t want to bother our Facebook friends), then we had to connect to Facebook on our mobile with our password, and then… ‘wrong password.’ So we gave up. But the film more or less conveys what the game is like, so we got the picture anyway.

Update: MediaMonks urged us to play the game anyway. After looking up our Facebook password, we did. We have to admit it does let you experience what it’s like to combine driving with mobile/social activities. MediaMonks is now working on a desktop-only version. But if you want to experience the real thing, try it in combination with your mobile

The last of us

July 24, 2013, AAB

180 and production company Minivegas created this 60 second commercial for Sony’s new “horror survival” game The Last of Us. It took us a while to figure what exactly is happening, but fortunatley the press release explains that the character looking anxiously into the camera is slowly turning into a personage from the game. CG-wise quite a creative challenge for Minivegas that had to merge real life images with the game graphics.

Mascotte Break Service

July 18, 2013, AAB

Mascotte game - July 2013We recently read that smoking roll up cigarets is hip again. Roll ups always were the blue collar cigarette, but since the economic crisis is still omnipresent and the government keeps increasing the tobacco taxes, roll ups have suddenly become interesting for a much wider target group again. That’s probably why Mascotte, one of the most famous brands in the Netherlands for roll up papers, has begun to climb out of its cave. And how! Together with SSSS & Orchestra and Easy4Mobile they created a mobile game, the Mascotte Break Service, a ‘service’ that lasts for about a cigarette break – obviously to charge our unconscious brain with the Pavlovian association ‘Break=Mascotte.’ The Pacman-like game features a roll up smoker that is chased by his boss or a train conductor, because he is smoking in a non-smoking area. The player unlocking the most levels, can win a golden Zippo. So, to summarize things; the more breaks you take, the more often you can play the game, the more you can smoke, the more tax-money the government earns, and the bigger the chance you’ll win a prize! With this game everyone wins – except for your lungs, of course.

Aviation empire

July 4, 2013, AAB

Yet another digital product by airline KLM that shows they want to be more than just an airline. After activations like Meet & Seat (linking your social media profile to your seat) and the Must see map (crowdsourced travel tips), the Dutch (read: French) airline now introduces a game; Aviation empire. Not some silly, irrelevant game, but one that allows you to “pilot an airline, command a fleet, and unlock rewards,” which sounds like a crossover between Flight Control and Sim City. What’s interesting about the commercial is that it might be the very first big budget commercial that advertises a branded (mobile) game. The film, shot in Amsterdam, Oman, and South Korea, was directed by Daniel Dow, shot by Mick van Dantzig and produced by DPPLR. Sound by Audentity.

The DrawSomething winner

August 15, 2012, AAB

A while ago we wrote about Muse recruiting an intern via a very original contest. They used DrawSomething to find the best artist. Over a 1000 games were played and this video shows the result. Strangely enough the winning drawing isn’t part of this film. When we asked about that Muse told us that the responsible person at Muse left and that the winning intern is on holidays. So nobody knows. Anyway, we still love it and congrats, Hidde Stokvis.

Das Interland

June 7, 2012, AAB

For those of you who don’t know who the characters in this picture are; Frank Rijkaard and Rudi Völler. The only reason we can think of for choosing them as the icons of this Euro2012 penalty kick app (both on mobile and Facebook), is that Rijkaard spit Völler in the hair during the World Cup 1990 – which was, to say the least, not very chique. In other words, for some, they are the epitome of Dutch-German football rivalry. The app allows the Dutch and Germans to take penalties against each other. For every shoot out, a Dutch player is linked to a German player – via a complicated back-end that ensures a similar experience as playing with your Playstation Network. Quite impressively 45,000 players already played 210,000 penalty shoot-outs. So far Holland is leading with 115,000 against 105,000. Oh, and not for forget, you can also win a Volkswagen Up, somehow. Created by Achtung! and built by Superhero Cheesecake.

It’s not about ze journey, it’s about ze Likes

March 30, 2012, AAB

This graphically inviting game called ‘Hitchhike with a like’ was created by Tribal DDB and Facebook. It let’s you hitch rides through Europe to different destinations with different Volkswagen Beetles. Though the copy teaches us that it’s about the journey and not the destination, the game doesn’t really show the journey. It simply tells you how many points you’ve earned after you’ve reached your different destinations. If you travel long enough, you can win a Beetle trip across Europe. Oh, and there’s also a ‘mojo’ meter that slowly runs on empty. Only by sharing your trips on Facebook you can recharge it. And that’s where Volkswagen’s briefing peeks around the corner: “Wir wollen Facebook Likes, und schnell!” As usual we weren’t patient enough to sit out the entire game, but we’re sure that if you do there’s champagne and fireworks – and if you’re lucky a grand prize. The game was produced by B-Reel, the 3D animations built by Prime Focus, and the different tunes accompanying each trip created by MassiveMusic.