Guerrilla

In the pocket plus

Last week the new iPhone was introduced in the Netherlands. Since there’s not much to say about the iPhone 6, except that it now finally has the same size as the Samsung Galaxy, we were quite surprised that people were still waiting in line. Anyway, since the iPhone 6+ can almost shake hands with the mini iPad, mobile… More.

Review

The Ticket

Last week we wrote about Converse changing banners into tickets for cultural events, to convey its cultural nature. We just found out that Converse also asked Natwerk for an activation doing more or less the same. The film‘s mechanism is kinda old school – you get to choose your own storyline by clicking on different… More.

Review

Portrait of a couple

Last week this artwork appeared in the Haarlemmerstraat. It comes with a small museum-like sign that says it originally is a work by Frans Hals, called “Portrait of a Couple” and that it’s recreated by the duo TelmoMiel. Two more works by Rembrandt and Willem van de Velde were created by Michel Alders and Donovon… More.

Review

Ideas for Fuel

We already wrote about Mark van der Heijden aka the Backpacker Intern and where his journey has taken him so far. Now we present to you a similar merger of itchy feet and a PR-minded personality; Jonay Sosa, a copywriter from Spain, who is exchanging creative Ideas for Fuel: he is traveling around Europe in… More.

News

In case of love at first sight

“…Break glass plastic” Simple but sweet, this Valentine’s guerrilla campaign by Kingsday for the Flower Council of Holland. That’s how we like advertising. We first wondered why they would want to use an English URL (funnyhowflowersdothat.co.uk) in France, but the 1500 emergency roses spread through Paris actually carried the URL Lajoiedesfleurs.fr – and the text… More.

Ad of the Month

The Backpacker Intern

Copywriter Mark van der Heijden, about who we wrote 2 months ago for organizing Creative Cocktails & Dreams, has itchy feet. That’s why he recently quit his job at Lemz to go traveling. But not just for the fun; especially to pick up some international work experience – as this film shows. He is definitely… More.

Review

We got your Lion

As John Hegarty puts it; in advertising 80% is idea… and 80% execution. This concept ‘We Got Your Lion’ only fulfills the first 80%. Stealing Lions from Etcetera, N=5, Indie, DDB, W+K, and Saatchi and keeping everyone up to date through short videos made by the thieves is quite a nice idea. Unfortunately the budget… More.

Review

Prohibited for Putin

Putin visiting Amsterdam sounds like Kim Jong-un becoming a Buddhist. Since Russia is not very fond of a free press, political bands, gay rights, and human rights in general – things that are pretty common in Amsterdam – Amnesty, together with BVH Rotterdam, came up with these banners that were spread around the area where… More.

Review

Love is in the air

Buutvrij created this downloadable A4 that needs a tick in one of the ‘Shall we’ activity boxes – for example “shall we do something with a vibrator” or “shall we rob a bank.” Then you fold it into an airplane and throw it to your (secret) love. He or she can then tick ‘sure’ or ‘never’… More.

Review

European Excellence Award for Safe Sound Scooter

We hadn’t heard of the European Excellence Awards – probably because it’s a PR award show. But we’re paying some attention to it, because one of the better ideas we featured last year was awarded there: the Safe Sound Scooter. It was specially created for Domino’s to spread the taste; the scooter doesn’t say ‘Vroooom’,… More.

News