As John Hegarty puts it; in advertising 80% is idea… and 80% execution. This concept ‘We Got Your Lion’ only fulfills the first 80%. Stealing Lions from Etcetera, N=5, Indie, DDB, W+K, and Saatchi and keeping everyone up to date through short videos made by the thieves is quite a nice idea. Unfortunately the budget didn’t allow the execution to add up to 160%. Anyway, does anyone know who did this?
Putin visiting Amsterdam sounds like Kim Jong-un becoming a Buddhist. Since Russia is not very fond of a free press, political bands, gay rights, and human rights in general – things that are pretty common in Amsterdam – Amnesty, together with BVH Rotterdam, came up with these banners that were spread around the area where Putin was touring. Brilliant idea. Thanks, Richard Sprengers (Taxi) for the photos.
Buutvrij created this downloadable A4 that needs a tick in one of the ‘Shall we’ activity boxes – for example “shall we do something with a vibrator” or “shall we rob a bank.” Then you fold it into an airplane and throw it to your (secret) love. He or she can then tick ‘sure’ or ‘never’ and throw it back. Simple as that. We *heart*.
We hadn’t heard of the European Excellence Awards – probably because it’s a PR award show. But we’re paying some attention to it, because one of the better ideas we featured last year was awarded there: the Safe Sound Scooter. It was specially created for Domino’s to spread the taste; the scooter doesn’t say ‘Vroooom’, but ‘Mmmm, tasty.’ And by calling it a ‘Safe Sound Scooter’, the PR story could travel further than solely through advertising/media related titles. It also became general news, since the question whether electric scooters are allowed to make this kind of noise, triggered a broader interest. The answer was ‘yes’ and the government even changed the legislation for electric vehicles. Smart one. The agencies behind it; Indie, Mediatic, and Proudly Presents also won the ‘Best Agency Benelux’ award.
Wow, what a nice idea; an electric (Domino’s delivery) scooter that doesn’t say ‘Vroooooom’, but “Mmmmm, lekker” (‘tasty’). According to Domino’s Pizza it is a ‘safe sound scooter,’ but to us it sounds like guerrilla advertising – or should we call it soundvertising? Anyway, conceived by Indie Amsterdam.
A guerrilla make-over to promote Holland’s largest DIY, Gamma’s wallpaper. The pay-off: “Isn’t it beautiful?” Well, if you’re asking our opinion; no this wallpaper is not beautiful. But the idea is though. Created by TBWA\Neboko.
This Citroën DS5 Twitter Race is the first race ever (as far as we know) via Twitter. The concept is quite simple; you can navigate the DS5 towards yourself via Twitter and win it. We’ve seen a similar concept by Volkswagen and Achtung!, but using Twitter as the navigation tool is new. On the dedicated Facebook page Citroën constantly gives the Twitter crowd a choice (e.g. left or right) and the ‘wisdom’ of crowds decides where it should go. A count down clock decides when the race is over and (this feels as a bit of an anti-climax) when the time is up, the car pulls over and a sign is held up with a message. The first person to tweet this message wins the DS5. At the time of publishing this post there’s about half an hour to go and the car is near Bussum – if you live there start looking out for it. We always wonder what kind of people have time to be engaged in a game that consumes most of your day, but since it’s trending on Twitter (NL) it does get the needed exposure. It was created by EuroRSCG and Perfect Fools.
We got a déjà vu when we saw this idea by N=5. Not because it is not original – cause it is – but more so because it feels as if promoting the agency is more important here than promoting the rock climbing wall near Central Station (‘Klimmuur Centraal’) – after all, who’s going to really climb for those coupons? The fact that it was sent to us ready to present to an award jury seems to confirm our feeling.
This simple but sweet guerrilla idea definitely grabs your attention, saying “you don’t want to be stuck to hemorrhoids” – which doesn’t completely translate the better copy in Dutch. It seems to be presented to the client for the agency’s own portfolio, rather than generating return on investment, but since the investment is next to nothing, it won’t hurt either – no pun. Created by KOEN.
Very nice concept by Incl. – which stands for all-inclusive communication design. It is to promote a poster made by Rop van Mierlo, exclusively for Found by James. Found by James is a design blog and online webshop selling arty exclusiveness from around the world. The limited edition illustration of the housecat was sold out for €350 (!) a piece in no time – there were only 9 copies, since the cat’s existence is also limited to 9 lives. The guerrilla campaign spread a note around Amsterdam and Eindhoven (home of the Dutch design week) which said ‘Found by James’ instead of ‘Missing’. “I’m quite surprised someone lost this well-fed housecat, since it has the incredible size of 84.1 cm high and 59.4 cm wide. I’m not sure about its gender, but a big brown dark spot distinctively marks half of his/her face” it says (click on pic to see full text). The wonderful book Wild Animals in which Van Mierlo draws animals in the same distinctive style won a Dutch Design Award last weekend.