Guerrilla

Jean Claude van Amsterdamme

Last year we saw Jean Claude van Damme’s Epic Split for Volvo turning into a viral. That’s why Natwerk is paying tribute to the the Muscles from Brussels’ famous pose. It created a statue dubbed Jean Claude van Amsterdamme. Frank de Ruwe, creative director Natwerk: “This split is known from legendary… More.

Guerrilla

In the pocket plus

Last week the new iPhone was introduced in the Netherlands. Since there’s not much to say about the iPhone 6, except that it now finally has the same size as the Samsung Galaxy, we were quite surprised that people were still waiting in line. Anyway, since the iPhone… More.

Guerrilla

The Ticket

Last week we wrote about Converse changing banners into tickets for cultural events, to convey its cultural nature. We just found out that Converse also asked Natwerk for an activation doing more or less the same. The film‘s mechanism is kinda old school – you… More.

Guerrilla

Portrait of a couple

Last week this artwork appeared in the Haarlemmerstraat. It comes with a small museum-like sign that says it originally is a work by Frans Hals, called “Portrait of a Couple” and that it’s recreated by the duo TelmoMiel. Two more works by Rembrandt and Willem… More.

Guerrilla

In case of love at first sight

“…Break glass plastic” Simple but sweet, this Valentine’s guerrilla campaign by Kingsday for the Flower Council of Holland. That’s how we like advertising. We first wondered why they would want to use an English URL (funnyhowflowersdothat.co.uk) in France, but the 1500 emergency roses spread through… More.

Guerrilla

Love is in the air

Buutvrij created this downloadable A4 that needs a tick in one of the ‘Shall we’ activity boxes – for example “shall we do something with a vibrator” or “shall we rob a bank.” Then you fold it into an airplane and throw it to your (secret)… More.

Guerrilla

European Excellence Award for Safe Sound Scooter

We hadn’t heard of the European Excellence Awards – probably because it’s a PR award show. But we’re paying some attention to it, because one of the better ideas we featured last year was awarded there: the Safe Sound Scooter. It was specially created for… More.

Guerrilla

Safe sound scooter

Wow, what a nice idea; an electric (Domino’s delivery) scooter that doesn’t say ‘Vroooooom’, but “Mmmmm, lekker” (‘tasty’). According to Domino’s Pizza it is a ‘safe sound scooter,’ but to us it sounds like guerrilla advertising – or should we call it soundvertising? Anyway, conceived by… More.

Guerrilla

The housecat that wasn’t lost

Very nice concept by Incl. – which stands for all-inclusive communication design. It is to promote a poster made by Rop van Mierlo, exclusively for Found by James. Found by James is a design blog and online webshop selling arty exclusiveness from around the world.… More.

Guerrilla

Huge MINI washed on beach

Last month we wrote about the ‘Find your adventure’ campaign introducing the MINI Coupé below the line. Fel Concepts dropped miniature Coupé’s in bottles in the ocean. If you’d find one on the beach, you could test drive it. Last week Fel Concepts created a… More.

Guerrilla