“…Break glass plastic” Simple but sweet, this Valentine’s guerrilla campaign by Kingsday for the Flower Council of Holland. That’s how we like advertising. We first wondered why they would want to use an English URL (funnyhowflowersdothat.co.uk) in France, but the 1500 emergency roses spread through Paris actually carried the URL Lajoiedesfleurs.fr – and the text “En cas de coup de foudre. Brisez la glace,” sounding instantly more romantic when you don’t speak French.
Copywriter Mark van der Heijden, about who we wrote 2 months ago for organizing Creative Cocktails & Dreams, has itchy feet. That’s why he recently quit his job at Lemz to go traveling. But not just for the fun; especially to pick up some international work experience – as this film shows. He is definitely not the first one to pull this stunt; we already covered 3 similar concepts this year: The Pop Up Agency (Hypers Island students with the same proposition), Buutvrij (trying to beat the crisis by taking in briefs for free), and most recently Café de Zaak (offering Dutch small businesses free consulting – to help them beat the crisis). Working for free just to be able to work is apparently something a crisis does to an industry walking on its last legs… Though not entirely original, his itinerary “so far” is quite impressive: Thailand, Cambodia, Indonesia, Taiwan, Hawaii, Los Angeles, Las Vegas, San Francisco, Portland, Vancouver, Seattle, New York, and Reykjavick. And if you like what you’re hearing and want to add your city or agency to the list, you can contact him through thebackpackerintern.com. Have fun, Mark, we look forward to hearing your stories when you’re back.
As John Hegarty puts it; in advertising 80% is idea… and 80% execution. This concept ‘We Got Your Lion’ only fulfills the first 80%. Stealing Lions from Etcetera, N=5, Indie, DDB, W+K, and Saatchi and keeping everyone up to date through short videos made by the thieves is quite a nice idea. Unfortunately the budget didn’t allow the execution to add up to 160%. Anyway, does anyone know who did this?
Putin visiting Amsterdam sounds like Kim Jong-un becoming a Buddhist. Since Russia is not very fond of a free press, political bands, gay rights, and human rights in general – things that are pretty common in Amsterdam – Amnesty, together with BVH Rotterdam, came up with these banners that were spread around the area where Putin was touring. Brilliant idea. Thanks, Richard Sprengers (Taxi) for the photos.
Buutvrij created this downloadable A4 that needs a tick in one of the ‘Shall we’ activity boxes – for example “shall we do something with a vibrator” or “shall we rob a bank.” Then you fold it into an airplane and throw it to your (secret) love. He or she can then tick ‘sure’ or ‘never’ and throw it back. Simple as that. We *heart*.
We hadn’t heard of the European Excellence Awards – probably because it’s a PR award show. But we’re paying some attention to it, because one of the better ideas we featured last year was awarded there: the Safe Sound Scooter. It was specially created for Domino’s to spread the taste; the scooter doesn’t say ‘Vroooom’, but ‘Mmmm, tasty.’ And by calling it a ‘Safe Sound Scooter’, the PR story could travel further than solely through advertising/media related titles. It also became general news, since the question whether electric scooters are allowed to make this kind of noise, triggered a broader interest. The answer was ‘yes’ and the government even changed the legislation for electric vehicles. Smart one. The agencies behind it; Indie, Mediatic, and Proudly Presents also won the ‘Best Agency Benelux’ award.
Wow, what a nice idea; an electric (Domino’s delivery) scooter that doesn’t say ‘Vroooooom’, but “Mmmmm, lekker” (‘tasty’). According to Domino’s Pizza it is a ‘safe sound scooter,’ but to us it sounds like guerrilla advertising – or should we call it soundvertising? Anyway, conceived by Indie Amsterdam.
A guerrilla make-over to promote Holland’s largest DIY, Gamma’s wallpaper. The pay-off: “Isn’t it beautiful?” Well, if you’re asking our opinion; no this wallpaper is not beautiful. But the idea is though. Created by TBWA\Neboko.
This Citroën DS5 Twitter Race is the first race ever (as far as we know) via Twitter. The concept is quite simple; you can navigate the DS5 towards yourself via Twitter and win it. We’ve seen a similar concept by Volkswagen and Achtung!, but using Twitter as the navigation tool is new. On the dedicated Facebook page Citroën constantly gives the Twitter crowd a choice (e.g. left or right) and the ‘wisdom’ of crowds decides where it should go. A count down clock decides when the race is over and (this feels as a bit of an anti-climax) when the time is up, the car pulls over and a sign is held up with a message. The first person to tweet this message wins the DS5. At the time of publishing this post there’s about half an hour to go and the car is near Bussum – if you live there start looking out for it. We always wonder what kind of people have time to be engaged in a game that consumes most of your day, but since it’s trending on Twitter (NL) it does get the needed exposure. It was created by EuroRSCG and Perfect Fools.
We got a déjà vu when we saw this idea by N=5. Not because it is not original – cause it is – but more so because it feels as if promoting the agency is more important here than promoting the rock climbing wall near Central Station (‘Klimmuur Centraal’) – after all, who’s going to really climb for those coupons? The fact that it was sent to us ready to present to an award jury seems to confirm our feeling.