In Cannes, last June, we were invited to a pool party organised by production agency 100% Halal and the FREEforce, a new online platform that connects freelancers and agencies. And as you do at pool parties in Cannes, you don’t just get tipsy at the edge of a pool (and at some point in the pool), you also get to know lots of new people. So that’s how we met Taco Zuidema, Pascal Boogaert, and Tim Voors, founders of the FREEforce. Since the editors of Amsterdam Ad Blog are all freelancers and since this new concept sounds very promising, we decided to meet up with Taco Zuidema after Cannes to ask him how things are going now.

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