Interviews

Beyond advertising

Achtung!’s Niels Straatsma, Vincent Rang and Joke van Griensven. Together with AKQA Vodafone not so long ago introduced a new worldwide brand concept; Vodafone Firsts. The idea: the brand enables people to do things for the first time – an evolution that comes from Power To You. It proves to be a great source of inspiration… More.

Interviews

Fond of Fonts

Cutouts of Rick de Zwart (left) and Glenn Doherty’s Tumblr sites. Amsterdam is a place where you see many different (handmade) typefaces in the street – all with a different message and emotion. This is what fascinates two industry professionals; independent graphic designer Rick de Zwart (aka Meneer de Zwart) and Glenn Doherty, art director at… More.

Interviews

Brand New China

Maren Stiker and Rogier Bikker traveling through China – here from Qinghai Lake to Dunhuang. Two Dutchmen, Rogier Bikker (26, ad strategist) and Maren Striker (30, urban planner) three weeks ago left on a 3-month journey, from Shanghai to Rotterdam. The trip, dubbed Brand New China, follows the former Silk Road and will cover 20,000… More.

Interviews

Jeroen de Korte: “In New York anything is possible”

Copywriter Jeroen de Korte recently decided to pack his bags and move to the US to join Publicis Kaplan Thaler in New York as Associate Creative Director. In Amsterdam Jeroen most recently was a freelance copywriter, and before that he worked fulltime at DDB, JWT and Publicis – on, among other brands, the Dutch Heart… More.

Interviews

Where new species are conceived

This animation, featuring a chameleon humping a caterpillar, instead of eating it, was created by animation director Daniel Hope from Glassworks, to promote X-Pollination and bring its distinctive visual identity (designed by Rick de Zwart) to life. X-Pollination, founded in 2008 by Amsterdam Ad Blog, is the bi-annual networking event connecting Amsterdam’s myriad of ad professionals.… More.

Interviews

The Backpacker Intern is just doing it

Mark van der Heijden with the carton that is taking him around the world. At the end of last year copywriter Mark van der Heijden quit his job at Lemz to go traveling. He bought a round-the-world ticket that included 7 destinations. It was a bit of an impulsive decision because he soon found out… More.

Interviews

Future Lion: doing good by updating software

FLTR: Rei Inamoto (AKQA), students Bastian Lievers & Tim Blaney Davidson, receiving a Future Lion, and James Hilton (AKQA). Last week JongeHonden’s Bastian Lievers and Tim Blaney Davidson were awarded with one of the five ‘Future Lions.’ We asked them about the Future Lions, their case and the possible execution. What are the Future Lions? The concept… More.

Interviews