Mobile

Media, Outdoor and Mobile Lions

FCB Brasil wins the Grand Prix in Mobile with their very useful Nivea brand utility. Yesterday in Cannes the Media, Outdoor and Mobile Lions were awarded. In Media Lemz won its 6th Gold with Sweetie for Terre des Hommes. Unfortunately JWT only received Bronze with ‘Have a seat’ for Android & KitKat. In Media the Grand Prix… More.

News

A video clip with extras

Here’s the ‘making of’ an interactive, mobile first video clip FHV BBDO created for Hi and Ronnie Flex’ new track ‘Pocahontas.’ The clip, especially made for mobile and featuring Hi’s famous ad character Uriah Arnhem, unlocks different storylines, easter eggs and several interactive options – like being able to scratch a record. It was made… More.

Review

The only honest sales force

Mobile provider Simyo believes that its customers can best explain to you why you should use Simyo. That’s why today for 12 hours you can call (or chat with) some of Simyo’s customers. On a dedicated website you can follow the conversations. Though a technological challenge and maybe even innovative, it comes across somewhat strange; we… More.

Review

Don’t play this in your car

This game links your mobile to your desktop and makes you experience what it’s like to Tweet, chat, and Like while driving. Sounds like a convincing concept. It was created by N=5 (concept and commercial) and Media Monks (game and sound) for the Ministry of Infrastructure and Environmental affairs. But don’t play this in your… More.

Review

A pile of internet crap

Wow, we’re seriously jealous of this stuff for Hi, created by FHV BBDO and director Joris Dommels. Hi already was the most edgy brand in the world of mobile providers, but now it has gone one step further in promoting its 4G network. With all the freedom in the world (just like 4G) FHV came… More.

Review

Waternet creates water-net

Waternet, the public utility responsible for keeping the sewer and canals clean, developed this boat app, together with Tam Tam Mobile. The app has a rich list of functionalities; it shows in realtime where the canals are busy and where not, where you can stop for food and fuel, your speed and direction (with a… More.

Review

Blue Efficiency on mobile

Mercedes Benz together with FHV BBDO (idea), Pixplicity (technical), and Momkai (design) developed an app for your phone that centrally manages your energy usage, thus extending your battery life. Quite a nice brand utility, spreading the intelligence of Mercedes’ Blue Efficiency. On the other hand, to us it feels a little superfluous. We know how… More.

Review

Great advertising, unremarkable product

Mobile provider Hi and FHV BBDO add yet another humorous commercial to the 3-friends series – earlier we featured ‘Who needs phone calls?’ and ‘Hi Likes Facebook.’ A good example of a relatively simple (in the positive meaning of the word) concept that rises above itself through the awesome (art) direction – kudos for director… More.

Review

An image says more

Some people joke about the possibilities of their smart phone; “it can do anything, it even makes phone calls.” You can say the same about Samsung’s new Galaxy camera (with built in WiFi and 3G), except that it doesn’t make phone calls. To promote this camera Saatchi Amsterdam claimed the existing hashtag #goedverhaal (‘good story’), based… More.

Review

TomTom does the robot

This online film, created by Khanna \ Reidinga (K\R) and directed by Willem Gerritsen (CZAR), announces the arrival of TomTom’s navigation software for Android OS. It was the iconic Android robot that inspired the agency to let TomTom ‘do the robot’ – ironically enough to humanize the navigation brand. The last time TomTom tried to… More.

Review