How to make the super sales – the ‘Three Crazy Days’ or Drie Dwaze Dagen – at luxury department store de Bijenkorf look chique. A difficult task. In the past advertising agency Selmore used, among other things, wildlife predators and a special police force to metaphorically show how the crowd goes wild when hunting for cheap branded stuff. But especially now, with de Bijenkorf having more and more luxury brands on board, the ad should communicate sales, without losing aspiration. And it seems as if Selmore has cracked it. What a beautiful film. Selmore approached Nanine Linning, one of the best Dutch dance choreographers, to create this piece, called ‘Crazy Dance,’ especially for de Bijenkorf. Linning worked in close collaboration with Clara van Gool, an award winning director of dance films. The music was done by Sizzer. For print Selmore worked with dance photographer Kalle Kuikkaniemi. This shows how the world of advertising can reach greater heights when working with specialists from outside the realm of advertising.
“I don’t want you to feel sorry for me. I don’t want you to call me a bottomless pit. I simply want a mom” – click picture to see the poster in full. Now that is a tone of voice for SOS Kinderdorpen (literally: ‘children’s villages’) that stands out! And what a great photo – made by Lars-Gunnar Svärd. Creative Wencke van Amstel, from Pink and Poodle: “we purposefully chose for an angry look, not pathetic or cheerful. These kids are pissed off about all the talking-without-doing that is symptomatic for the western world. That’s why we’re giving these children a voice in this campaign.” So all in all it nicely cuts the crap and insightfully goes for a more structural solution – for €6 a month this boy ‘Mamo’ will receive a loving home.
At the moment Amsterdam photo museum Foam is exhibiting an ode to the vanishing era of the photo album told through the extensive collection of Erik Kessels, founder of KesselsKramer. The press release reads: “Once commonplace in every home, the photo album has been replaced by images that live online and on hard drives. Photo albums were once a repository for family history, often representing a manufactured family, edited for display.” Kessels is an avid photo collector, known for buying shoeboxes full of neglected photos on small flea markets everwhere in the world. He already published several books with lost/found photos. The exhibition ends October 14th.
A football shoe with five different zones that support all the different foot action – shooting, running, etc. Sounds like marketing. But at least this ad, by Sid Lee Amsterdam, shows the flexibility of the shoe quite well. Photography by Marcel Christ.
“Enter the world of film” is the copy that accompanies this arty film. It was created by Vandejong, directed by Rogier van der Zwaag, and produced by 100% Halal and is to convey that Cineville is there for those who are curious and want to be taken to unknown places. Cineville was launched a few years ago as a subscription to visit all Amsterdam arthouse films unlimitedly for €18 a month. Today Cineville claims to be the website for film lovers; with news, insight stories, interviews, etc. The posters that were photography Suzanne Karsters are possibly even more impressive, cause the frozen image leaves more room for our imagination.
Yet another feature on Amsterdam Ad Blog, called ‘Interiors’. It shows the Interiors of Amsterdam ad agencies. Location photographer Vincent Houtman will visit the agencies represented on our agency page one by one and share them on our blog. The photos will also be visible on the respective agency profile pages. Houtman works on the intersection of autonomous and documentary photography and is often inspired by public spaces and their organization, repetition, and rhythm. Houtman about this project: “I have a fascination for public spaces that are neglected by the urban planner. What I like about this project is the contrast; it’s about spaces that are the opposite of negelected; they are – most of the time – very well thought of.” Today he kicks off with Tribal DDB and DDB.
In one shot: Arthur Mebius is a modern photographer who hasn’t lost the craftsmanship of an analogue photographer. We’re not sure whether a ‘portfolio iPad’ means he saved his portfolio in the iPad dimensions or whether he actually distributes free iPads with his portfolio on it. In the latter case he must be doing well, cause that is quite an expensive promotion. Then again, busy photographers don’t have to advertise their portfolio. So maybe he just has an iPad friendly portfolio. We guess there’s only one way to find out… The attractive image was created by New Message.
What we like about this ad is that you can fully imagine these guys sitting in one car and all reacting differently on the crash that got them decapitated. We especially like the stare of the driver, facing his destiny bravely – a nice case of method acting. And of course it’s all well captured by photographer Krijn van Noordwijk (hazazaH). Somewhat ironic maybe that TopGear Magazine asked EuroRSCG to create an ad (yet another – here’s #1) about the risks of driving, but then again, Heineken also asks its customers to drink responsibly.
Creative agency Dolly Rogers initiated a storytelling project, dubbed Spinnin’ Yarns (read: telling stories). Through interviews and photographs the agency reveals the heart and soul of Amsterdam by portraying a selection of its diverse inhabitants. The stories are written and photographed by Anne Britt, a graduating student of the Amsterdam Fashion Institute. She also translated each story into an illustration – which could have been left out in our opinion. The exhibition is on display in the sky-lounge of the newly built Mint Hotel, close to Central Station.