Amsterdam Ad Blog
Amsterdam Ad Blog

Platform


Getting it done in a day

March 11, 2013, AAB

Get It Done is an online crowdfunding platform for small human-needs development projects all over the world. Amsterdam-based freelancers Philip Brink and Hugo van Woerden (Philip & Hugo), together with production agency CZAR, last week set up a project in Capetown, South Africa. The concept was simple; every donation (to reach a total of €10,000) was worth some singing, acrobatics, acting, or dancing, by the students of the Ubuntu Academy. Within one day (of 12 hours) they created 170 thank-you-videos. A few examples: Dutch singer Guus Meeuwis received his own song in South African, DJ Don Diablo a rap, and copywriter Johan Eleveld the Haka. See more videos here.

40 days of fasting your ass off

February 14, 2013, AAB

During the traditional 40-day post-carnival fasting period, creative agency Buutvrij introduces a special service, which starts on 17 February. It is based on soberness; everyone – not just advertisers – can submit a creative challenge and in return the agency gives back a creative solution. What’s special about it is that the client can decide what they think the idea is worth. On an ‘inverted-webshop’ site you can choose what the remuneration should be: an apple pie or maybe – if you’re more satisfied with the idea – the agency’s lunch for one year. Reuben Alexander, partner at Buutvrij: “Where it went wrong with banks causing the financial crisis is that the banks didn’t get a fair pay for their hot air services; they didn’t create real value. This is an anti-movement.” When asked, isn’t this simply a PR stunt, Alexander answers: “Yes, of course, it is too. But we also want to make a statement, a statement that maybe even has the potential to become a movement. For example, we can imagine it to be a returning event or maybe it will even inspire others, outside advertising.” Alexander answers the question ‘what if you get too many challenges?’ with: “A bunch of freelancers has already offered their help on this project – which, for that matter, shows that people simply love the idea of ‘true value creation’ – so we’re confident we’ll manage.” We like the idea so much that we herewith, in writing, would also like to offer our support.

Salon Désir

January 24, 2013, AAB

We like agencies that make their own stuff. That is, not for a client, but directly for the consumer. That’s what brand new agency Sue Amsterdam did with Salon Désir, a webshop (or “e-commerce platform”) for luxurious lingerie. According to Astrid Groenewegen, partner at Sue – and as columnist on AAB a big advocate for design for excitement, executed ideas, and the importance of porn – the agency is now practicing what it preaches. Sue is all about adding brands to the world that actually make a difference for the consumer. To do just that the platform will even inspire its consumers – “almost like a magazine.” It should also proof that the agency understands the digital age, and it will accordingly deploy a conversion driven strategy that uses all the available analytics – monitored by the other partner Tom de Bruyne – and by constantly adapting the platform to its customers’ needs. Salon Désir should thus be the proof of the pudding for Sue’s raison d’être – to stay in the French mood a little.

Junior Strategy; learn from the best

December 27, 2012, AAB

Jeffre Jackson – ex SD Wieden+Kennedy, today Open Intelligence Agency – interviewed by JS

A year ago or so Ashly Stewart and Ben Culpin – both planner at Strawberry Frog – founded Junior Strategy, a platform that aims to educate young strategists that lack a mentor within their company or are simply eager to learn some tips and tricks from the best strategists in the industry. Stewart and Culpin sent us a compilation of quotes from the ‘insider’ interviews, to celebrate their first anniversary. Congrats, guys, keep up the good work.