Platform

Goodhours

With a government that continues to cut funds for the arts and cultural sector and charities, the institutions that navigate through these sectors are forced to operate more independently. Take Goodhours, an initiative by creative and cultural platform The Age Of/. Goodhours wants to connect charity initiatives and cultural institutions with freelancers, such as photographers, marketeers, designers,… More.

News

Freeforce changes its business model

During the relaunch party of The Freeforce, last Thursday, the independent foundation for freelancers in advertising, presented its new logo (by Reza Harek) and announced a new phase. Apart from the new logo, the Freeforce also introduced a new website (built by Thispagecannotbefound) with improved services for members and clients. The organisation has streamlined the process… More.

News

RA*W University

RA*W, the platform that wants to educate young strategists and account managers, founded RA*W University (RU) for students who want to work in advertising. The sessions organised by RU offer in-depth and hands-on knowledge that students can’t obtain in their classrooms. Initiator Rein Bojahr (Natwerk): “As a student it’s not easy to find out what… More.

News

Getting it done in a day

Get It Done is an online crowdfunding platform for small human-needs development projects all over the world. Amsterdam-based freelancers Philip Brink and Hugo van Woerden (Philip & Hugo), together with production agency CZAR, last week set up a project in Capetown, South Africa. The concept was simple; every donation (to reach a total of €10,000)… More.

Review

40 days of fasting your ass off

During the traditional 40-day post-carnival fasting period, creative agency Buutvrij introduces a special service, which starts on 17 February. It is based on soberness; everyone – not just advertisers – can submit a creative challenge and in return the agency gives back a creative solution. What’s special about it is that the client can decide what… More.

News

Salon Désir

We like agencies that make their own stuff. That is, not for a client, but directly for the consumer. That’s what brand new agency Sue Amsterdam did with Salon Désir, a webshop (or “e-commerce platform”) for luxurious lingerie. According to Astrid Groenewegen, partner at Sue – and as columnist on AAB a big advocate for design for excitement,… More.

Review

Junior Strategy; learn from the best

Jeffre Jackson – ex SD Wieden+Kennedy, today Open Intelligence Agency – interviewed by JS A year ago or so Ashly Stewart and Ben Culpin – both planner at Strawberry Frog – founded Junior Strategy, a platform that aims to educate young strategists that lack a mentor within their company or are simply eager to learn… More.

Review