Reviews

A good sign for gays

Energy company Nuon is supporting the Amsterdam gay pride (to be held this weekend) by illuminating its huge, distinctive power station chimney in rainbow colours – just outside the ring road West. The fact that corporate brands nowadays all try to claim some gay pride – in… More.

Reviews

Fair enough

A concept that you can use for any product, really; showing the opposite of a product benefit and then, at the end; “luckily there is ….!” But if executed well (as in this case) it is easily entertaining enough to not skip the online ad –… More.

Reviews

Extends your airtime

Skyn condoms use an innovative alternative to latex, dubbed Skynfeel. To advertise this new material – and the condom – Sid Lee Amsterdam teamed up with Pauline van Dongen to develop an adaptable long jump suit that not only minimizes body limitation but adds extra airtime… More.

Reviews

Infected by Budweiser

The best branded content is the kind of content that doesn’t feel too much like a commercial and engages you for much longer than 30 seconds. Here’s an example, a video clip created by W+K Amsterdam for AB InBev, the exclusive sponsor of the Belgian festival… More.

Reviews

Bicky, named after Vicky

We like odd and quirky. Especially when brands are talking about products that don’t really have any interesting benefits. Since burgers can nowadays be acquired on every corner of the street, odd and quirky is what sets you apart. Brussels’ based Mortierbrigade is known for the… More.

Reviews

Everything Artis

After the immensely popular cuddly animal ‘Artis de Partis’ – almost part of the Dutch heritage – and the take-away outdoor stickers, Artis has launched yet another great ‘brand utility’; building blocks with which fans of Amsterdam’s zoo Artis can create any animal they like. The… More.

Reviews

SmartBike

This month bicycle brand Van Moof launches its ‘SmartBike’, which is a bicycle that fixes some of the typical urban problems a cyclist runs into. Direction duo Ine & Sanne, together with creative Glenn van de Dood, created some short how-to videos (aired as pre-rolls)… More.

Reviews

Day & Night

Just like last year Amsterdam based Circus Family was asked by Wanted Design to create a light installation for the New York Design Week. This year it built “Day & Night”, consisting of 48 vertical LED tubes that interacted, by changing colours, with the visitors… More.

Reviews

Crucifying crosses (except the red one)

On the 8th of May it’s Red Cross Day. We had never heard of it, but thanks the Red Cross in Belgium and Duval Guillaume we now have. We’ve even learned that crosses are not the most friendly symbols when it comes to mass killings.… More.

Reviews

Running in infinity

For Nike’s new LunarEpic Flyknit (a very light-weight, knitted running shoe with what we guess are anti-dust gaiters) Random Studio created a mind-blowing digital installation at NikeLab in London. In the ‘Infinity Room’ runners experienced “the future of running”. And since things have to happen on… More.

Reviews